All Product articles
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ArticleFootball fashion heats up ahead of World Cup 2026
From adidas x Miaou to Nike’s 7-label Cryo Shot programme, the 2026 World Cup is driving a major off-pitch fashion moment.
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News briefsLamborghini and Babolat bring five new looks to padel
The 2024 automotive-racket crossover returns with five colorways, as luxury co-branding in padel intensifies.
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ArticleWhy big brands keep missing modest athleisure
Muslim apparel spending reached $327 billion in 2023. So why are so many women still stitching together their own coverage hacks at the gym?
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News briefsAdidas extends World Cup kits to pet market
Fans in North America, Latin America and selected Asian markets can dress their pets in federation colors from May 1.
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News briefsRoxy moves into fragrance and body care
ABG’s Roxy launches lip balms, body mists and candles through a female-founded fragrance partner – with a holiday collection already planned for autumn.
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News briefsWilson launches Blade v10
It is the most significant revision of its flagship tennis racket since 2006.
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News briefsMacron's Eco 3D Knit: recycled jacquard meets football
Three high-performance materials made entirely from recycled polyester will kit out Macron partner clubs from next season.
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ArticleKiprun embeds wear sensor in running shoes
Decathlon’s running brand partners with London startup Movmenta on a shoe that monitors its own foam degradation in real time.
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ArticleAdidas marks 25 years of Climacool with Shanghai relaunch
At a “Future Museum” event in Shanghai, adidas used Climacool’s 25-year history as a springboard for new footwear, apparel and 2026 World Cup products.
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AnalysisSports companies are discovering the pet market as a growth area
From a niche market to a multi-billion-dollar industry: How sports companies are already making good money in the $270 billion pet market.
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ArticleStrava and Mars team up on pet fitness
The world’s largest fitness social network partners with Mars on a pet activity challenge program – and uses the data to push for pet-friendly cities.
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ArticleNike’s World Cup kits have a seam problem
A shoulder seam defect on kits worn by England, France and Uruguay has put Nike on the back foot weeks before the tournament.
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News briefsCiele Athletics introduces the Icon running line
Heat-ready gear built for training and race day.
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News briefsadidas 3D-prints a bespoke football boot
The brand’s new 3D-printed football boot is the second application of its additive manufacturing platform, Project R.A.P.
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ArticleJudge vindicates Lululemon in Nike Flyknit lawsuit
A federal judge has invalidated Nike’s Flyknit patent claims, overturning a March jury verdict and $355,450 fine against Lululemon.
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ArticleVersace and Onitsuka Tiger debut footwear collab
The TAI-CHI Sakura drops this Thursday – and shows how far Japan’s heritage sneaker brand has traveled from the track.
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ArticleNike opens Air Max design to global creatives
Eight designers from four continents will co-create 3D-printed Air Max styles at Nike’s Oregon campus ahead of Air Max Day 2027.
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News briefsMyprotein and Champion unveil training range
THG Nutrition targets £100m in apparel sales through strategic heritage brand collaborations.
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ArticleOn replaces Cyclon program with resale-recycling scheme
Swiss brand replaces its Cyclon subscription with a trade-in, resale and recycling program, launching in Switzerland, the UK and the US.
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ArticleDecathlon launches expert-backed 0–6 kids range
French sporting goods giant rolls out 20+ products for toddlers and infants, co-developed with pediatric and sports science experts.
