As part of its ”She Moves Us” brand campaign aiming for women in sports, Puma has just signed the Finnish motor racer Emma Kimiläinen for its Puma W Series racing team. The W Series is a free-to-enter championship on F3 single-seated, mechanically identical cars that runs since October 2018, with the declared goal to get women into Formula 1 cars once. The women’s only event series consists of support races at eight international Formula 1 Grand Prix races, starting in Miami in May. Puma has premiered specific flame-retardant motorsport racewear in 2021. Through the ”She Moves Us” campaign, the company aims to empower girls and young women by sharing stories and working together to advance their rights around the world.
