All Re:Thinking Business articles
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Infographics & DataEstimated 2026 circular market size by circular solution
According to a McKinsey analysis, the European sports circular market is expected to grow 20–25 percent a year, reaching €30–50 billion by 2030. But which sectors offer the most immediate potential for growth? Resale? Repair? Recycling? Or something else?
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ArticleDIY repairs: 12 brands making repairs easy
Our listicle highlights the outdoor and sporting brands and retailers who are already helping consumers repair their own outdoor gear at home.
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ArticleRe:Thinking Business –
Small steps for a big changeWe proudly present Re:Thinking Business. A special with all the latest developments from the circular economy in our industry.
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ArticlePatagonia’s Re:Thinking: How circular is one of the most ambitious outdoor brands?
Often held up as one of the best examples of sustainable business in the outdoor industry, we look at how Patagonia is incorporating circularity.
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ArticleGarment-to-garment recycling: How far along is the sports and outdoor industry?
We look at what textile recycling is not and share some brands that are moving the outdoor and sporting goods industries in the right direction.
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ArticleFit for second life: 7 ways brands can extend the life of children’s clothing
Seven ways brands can make kid’s clothes last longer (and utilize the growth potential and income streams of the circular economy too)
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SponsoredPolartec introduces performance fabrics made with Biolon:
Nylon just got betterPolartec has upgraded two of its most iconic existing product platforms, setting a new standard for sustainability in functional fabrics.
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SponsoredA circular solution for the footwear industry
Discover the world’s first biodegradable and industrially compostable comfort and performance foam technology for footwear
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SponsoredHow the GORE-TEX brand wants to extend the life of its products
Our interview explores Gore’s commitment to extending product life, consumer education campaigns, and the newly launched GORE-TEX Gear Tour.
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ArticleHow to price for resale: Insights from Globetrotter and 2nd Peak
Two different retailers share insights into how they approach the pricing of pre-loved items, with tips for any brand thinking of adopting resale.
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ArticleExploring the financial benefits of textile-to-textile recycling
Delving into the EU’s textile waste dilemma, we lay out exactly how your brand can help and how textile recycling will pay off financially too.
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ArticleRe:thinking business in the bicycle industry with resale
E-Mobility supplier Rebike Mobility’s recipe for resale success in the cycling industry, with digitalization and automation.
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C-Suite InterviewWhen it comes to resale, the price is right
Pricing expert Robert Tinterov discusses the difficulties and opportunities of pricing goods for resale in the sports industry.
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ArticleRental Revolution: Advantages, challenges, and the road ahead
Is your business ready for rentals? We look at how to overcome common concerns and obstacles and access the potential $700 billion rental market
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ArticleRepair: Challenges that brands face on their road to repair
Consumers and legislation are demanding a right to repair, but it’s not so simple for brands. We look at how some are overcoming the challenges.
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C-Suite InterviewSecondhand: The balance of pricing between buying and selling
The secondhand retailer must balance seller and buyer when it comes to pricing. Reverse.Supply CEO explains how they find the right price.
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ArticleHoudini expands circularity platform, launches “Houdini Circle”
Swedish sportswear company and sustainability pioneer Houdini has expanded its circularity platform and opened “Houdini Circle,” the first retail concept of its kind, in Stockholm.
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SponsoredSympatex closes loops in the outdoor industry – Join in!
The outdoor industry is being called upon to drastically reduce its carbon footprint. Sympatex shows which adjustments can already be made today.
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ArticleThis is Rentle, the Finnish pioneer in rental platforms now cooperating with Decathlon
Decathlon UK launched its rental service with Rentle in the spring of ’23. We explore the benefits of partnering with a rental platform specialist.
