All Snowboarding articles
-
News briefsThirtyTwo appoints Brad Alband as Creative Director
Brad Alband returns to ThirtyTwo as creative director, taking the lead on brand growth as it launches its first snowboard bindings.
-
News briefsThirtyTwo enters snowboard binding market and signs new athlete
The Snowboard boot specialist expands into the binding segment with the launch of its first binding line.
-
News briefsVolcom starts outerwear rental service
Skate and skiwear brand Volcom, part of Authentic Brands Group, has started a rental service for snowwear garments.
-
News briefsRidestore’s turnover increased by €44.1 million
Swedish e-retailer Ridestore’s turnover keeps increasing up to €142 million.
-
News briefsShops 1st Try relocates
After ten years, Shops 1st Try, Europe’s largest B2B snowboarding demo, is moving 35 kilometers from Alpbachtal to a new location in Hochfügen in Austria’s Ziller Valley. The date remains the same: January 19-21, 2025. The new location is divided into two areas: the On-Snow Demo and Exhibition Area in ...
-
News briefsAmplid takes an artistic turn
German snowboard company Amplid has announced a collaboration with US-based artist Justin Moll a.k.a Dr. Wolfenbergen hailing from greater Philadelphia. The collab sees Amplid’s Singular and Singular Twin models adorned with the artist’s Lo-Fi and rough aesthetic style work. Video: Dr. Wolfenbergen Art Collab ...
-
News briefsSnow sports apparel market to grow 6% by 2027
The snow sports apparel market is estimated to increase by US$1.65 billion from 2022 to 2027. The market will be progressing at a compound annual growth rate (CAGR) of 6.12 percent, according to a new report by tech research and advisory firm Technavio. Growth is being driven by the rising ...
-
C-Suite InterviewPicture Organic Clothing CEO: “The biggest challenge is the fight against greenwashing”
B-Corp snowboarding brand Picture Organic and its CEO Julien Durant want to challenge the fast-fashion mindset and lead with transparency
-
News briefsA Day for Jake to take place for fourth time
Burton is once again inviting snowboarders across the globe and in eight participating winter sports resorts in Europe to celebrate the legacy of its founder Jake Burton Carpenter, who passed away in November 2019. In-person or digital activities are planned for March 11, 2023 in the resorts of Switzerland, France, ...
-
News briefsYniq appoints new CEO to further sports luxury brand status
Swedish-headquartered Yniq, manufacturer of snow goggles, has appointed Moss Bemis as CEO.
-
News briefsBurton launches online rental program
Burton has announced a new online rental program for snowboards, boots, bindings and outerwear in the continental U.S. The rental model is aimed at short-term rentals, with gear shipped directly to the customers. Burton promises professionally cleaned and like-new condition equipment, shipped with the tools and hardware needed to set ...
-
News briefsUnion and Capita open new European sales hub in Milan
Union Binding Company and CAPiTA Snowboarding will be opening a new European sales hub in Milan, operational as of Jan. 1, 2023. Based in the business and university district of Bicocca, this office will be home to European and Italian sales and marketing management. It will also be a hub ...
