All Soccer articles
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News briefsNike kits to be worn in almost 65% of all Euro 2024 games
We’re just a few weeks from the Uefa European Championship, the football tournament boasting 5.2 billion viewers. With those numbers, brand exposure is highly competitive. One of the best ways to show your brand in front of the whole world is to be a kit supplier. The brand who ...
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News briefsAston Villa secures kit deal with Adidas, ends controversial partnership with Castore
Aston Villa, the Premier League soccer club, has announced a significant multi-year kit supply agreement with Adidas, starting from the 2024-25 season. This partnership marks the end of Villa’s current association with Castore, which has been marred by player complaints over the quality and functionality of the kits. The deal ...
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News briefsNike secures kit supply rights for French Football Federation until 2034
Nike has secured the kit supply rights for the French Football Federation (FFF) for the 2026-27 to 2033-34 cycle. In a recent announcement, the FFF revealed that Nike had successfully clinched the kit supply rights for the third consecutive cycle, extending their current deal until 2026. The renewed agreement encompasses ...
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News briefsLiverpool FC scores retail partnership in South Korea with Over the Pitch
Liverpool FC (LFC) has scored big in South Korea with its latest retail partnership with Over the Pitch, a soccer brand and design studio. This collaboration marks Liverpool’s first foray into the South Korean market. The initial phase of the partnership will see the introduction of two dedicated retail ...
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ArticleDFB Academy coaches bring German soccer to America
Germany’s football prowess is undeniable, with a rich history of success in both men’s and women’s competitions. Now, American youth players will have the opportunity to experience top-tier training under the guidance of DFB Academy Coaches, known for nurturing talents like Jamal Musiala and Florian Wirtz. The DFB Academy Coaches ...
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News briefsSport sponsorship’s growth in Italy is projected to accelerate this year
Sport sponsorship in Italy exceeded forecasts and grew by 1.5 percent in 2023 compared with 2022, reaching €780 million. Growth was primarily driven by Serie A, followed by investments in Lega Basket Serie A, football Serie B and volleyball SuperLega. According to the 23th edition of Il Futuro della Sponsorizzazione ...
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Infographics & DataFIFA Women’s World Cup 2023 in numbers
How many goals? How many fouls? How many sponsors? How much revenue? Our latest infographic has all the numbers from the FIFA Women’s World Cup ’23
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News briefsSkechers launches football range with Harry Kane as new brand ambassador
Captain of the England national football team Harry Kane, who recently signed to FC Bayern Munich, has entered a long-term partnership with Skechers that extends beyond the pitch. Kane will be at the forefront of the brand’s first football boots, launching in the UK and Europe in September, and will ...
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News briefsNike criticized for replica shirt decision
The FIFA Women’s World Cup Australia & New Zealand 2023 has just begun but English fans cannot purchase the replica shirt worn by their team’s goalkeeper, Mary Earps. According to the Daily Mail, Nike’s decision not to sell goalkeeper shirts is part of the company’s commercial strategy, although Earps pointed ...
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News briefsJill Scott to captain England at Charity Soccer Event
Soccer Aid, the charity event in aid of UNICEF, announced former England player Jill Scott will lead the England side in the world’s biggest charity football game – the first time a female player has skippered England. Scott will play alongside fellow Soccer Aid debutants, including former Lioness Karen Carney, ...
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News briefs
Italy focuses on bid to stage UEFA Euro 2032
The Italian Football Federation (FIGC) has announced plans to host the UEFA Euro 2032. Italy, the winner of the 2021 tournament, had considered a bid for Euro 2028, but FIGC’s president Gabriele Gravina said a proposal to host the tournament in 2032 would allow more time to modernize stadiums across ...
