We’re just a few weeks from the Uefa European Championship, the football tournament boasting 5.2 billion viewers. With those numbers, brand exposure is highly competitive. One of the best ways to show your brand in front of the whole world is to be a kit supplier.
The brand who does this the most is Nike. The brand boasts 50 percent more active deals for Euro 2024 than Adidas who has the second most exposure. GlobalData says Nike’s nine deals ensure 37.5 percent visibility across all teams at the tournament and that the price for this is $132.99 million a year. That means, Adidas actually pays more per showing on the green field. Adidas does have more teams in their roster though, but since many of the top ranked teams wear Nike, it’s a higher probability that their kits will be shown in the later, more important, stages of the tournament.
