All Speedo articles – Page 2
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Infographics & Data
International sports apparel market 2020
This chart shows the revenues, growth and market share of the top 26 sports apparel brands in 2020 vs. 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
Speedo signs up British paralympic champion Alice Tai
Speedo has announced a sponsorship deal with Alice Tai, the British paralympic swimmer who competes in the SB8, SM8 and S8 categories. Tai, who is 22 years old, earned her first international success in 2014, when she won one gold, one silver and one bronze medal at the International Paralympic ...
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News briefs
Speedo partners with a Finnish retailer to promote swimming
Acting in cooperation with a Finnish retail member of Intersport, Speedo has signed a multi-year sponsorship deal with the Finnish Swimming Association. As part of the agreement, Intersport Sello will launch two online stores, one for active swimmers and other for recreational swimmers. The aim is to develop the position ...
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News briefs
Speedo will get a new global brand director who is now in charge of Berghaus
Pentland Brands will be shifting Kev McFadyen from brand director of Berghaus to global brand director of Speedo in January. McFadyen, who assumed his Berghaus post when he was hired by Pentland in 2018, will remain on the brand’s advisory board, alongside Sir Chris Bonington and Leo Houlding. Nadine ...
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News briefs
Speedo names Cullen Jones as philanthropic sales manager
Speedo has announced the appointment of Cullen Jones, four-time Olympic medalist, to its North America team as the brand’s ”philanthropic sales manager.” He will be responsible for fund-raising initiatives and activities to build relationships with grassroots teams and community support strategies. Most recently, he was a development manager, responsible for ...
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News briefs
Speedo aids black people in the U.K. to swim
Speedo is partnering with the Black Swimming Association of the U.K. to help remove barriers that cause 95% of black adults and 80% of black children not to be engaged in swimming, providing swimwear and equipment for BSA’s projects. Speedo and the BSA had previously collaborated to produce a film ...
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News briefs
Speedo to investigate its licensee in India
Speedo International is reportedly launching an investigation into a factory in India that manufactures products under its own brand name, because another Indian factory owned by the same licensee is suspected of labor abuses. The factory is operated by Speedo’s licensee for India and Sri Lanka, Page Industries, which distributes ...
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News briefs
Gerson returns as president of Speedo North America
Pentland Group has announced Jim Gerson’s return as president of Speedo North America, effective June 1. The announcement comes on the heels of Pentland’s acquisition of the Speedo North America business from PVH Corp. in early April. Gerson previously held that role, from 2010 to 2016. Prior to that, he ...
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Article
Pentland buys Speedo’s North American business
Pentland announced yesterday that it has agreed to buy the perpetual rights to the Speedo brand in North America and the Caribbean and the related operations from PVH Corp. for $170 million in cash, uniting all the brand’s operations around the world under a common umbrella just in time for ...
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