All Sport Economy articles
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ArticleApollo Sports Capital wants in to the NFL
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
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News briefsIndian cricket team RCB hits the Milan runway with PUMA
PUMA and designer Dhruv Kapoor turn the kit of IPL champion Royal Challengers Bengaluru into runway jackets.
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News briefsIndian football clubs take control of their revenue
Yadav joins from JSW Sports, where he was chief commercial officer, as the league’s 13 clubs take over its commercial rights.
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News briefsNew York dethrones Paris in Burson’s sports cities ranking
A three-year streak by Paris ends as an NBA title and the FIFA World Cup Final lift New York to the top of Burson’s index.
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News briefs2030 Winter Olympics names interim chief after exodus
Vincent Roberti, already the committee’s Director General, now doubles as interim president after a run of senior exits.
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ArticleUdinese Calcio pilots UEFA sustainability framework
A Serie A club is using UEFA’s sustainability manual and emissions calculator to show concrete results, not just plans.
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News briefsUK: Supertri buys Brighton triathlon
Renamed Supertri Brighton from 2027, the event becomes Supertri’s second UK race after Blenheim Palace.
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News briefsWorld Athletics revenue climbs without Olympic lift
Broadcast and commercial rights drove the gain as global competition numbers hit a record high.
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ArticleKalshi becomes US Open’s official prediction market
Rival prediction market platforms Kalshi and Polymarket have carved up professional tennis between them, with Kalshi securing exclusive rights at the US Open from 2026 and Polymarket already embedded in the ATP Tour. Questions remain over integrity, player safety and the sport’s commercial direction.
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News briefsHyrox founders buy back control from Infront
WndrCo, the fund backing Hyrox rival Xenom since March, is also part of the buying group.
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News briefsTriathlon body PTO signs Saudi public fund Sela
The deal starts with the Saudi Arabia T100 Triathlon and could extend to a revamped global tour World Triathlon plans for 2027.
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News briefsPSG launches We Ride Paris cycling + fitness initiative
Zwift and Wilier are providing five customized smart bikes to be auctioned for PSG’s community and Xana foundations.
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ArticleUS women’s sports audience and ad spend are booming
US audiences watched 46 billion minutes of women’s sports in 2025, while brands poured in record ad dollars, per Nielsen.
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ArticleLakers acquisition to proceed, but stake size in question
A legal challenge from Lakers governor Jeanie Buss threatens to complicate the landmark $12.5 billion acquisition of the Los Angeles Lakers by Bob Iger and Josh Kushner, as a family ownership dispute escalates.
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News briefsUK tennis body LTA turns to VC firm Redrice for growth
The tie-up will target innovations in facilities, technology and player pathways in tennis and padel.
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ArticleWhy sport could be one of the most important social policy tools
The Sporting Goods industry generates billions in annual revenue, but according to FESI its most important contribution may be one that never shows up in trade statistics.
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ArticleHelping people feel better is becoming the sports industry’s greatest growth opportunity
Brand strategist Fredrik Ekström argues that the sports and outdoor industry’s greatest growth opportunity lies not in helping existing consumers perform better, but in helping millions of new consumers feel better through movement, connection and nature.
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Infographics & DataPhysical inactivity 2026: The cost of standing still
The WEF puts $169 billion of sporting goods revenue at risk from rising inactivity, and the WHO’s 2026 milestone will pass unmet. Our Impact of Sports Special gathers the new evidence and the people working on the problem, from Brussels to the brands.
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News briefsIOC announces $10,000 grant for every Olympic athlete
Not prize money, not a podium reward: the IOC will pay every Olympic competitor $10,000, starting with Milano Cortina 2026.
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ArticleTF rebrands as World Tennis from January 2026
Seven bodies, fragmented rights, $3.5bn Gaudenzi says could double. World Tennis inherits the ITF’s governance problem unchanged.
