All Sport Economy articles
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News briefsUK tennis body LTA turns to VC firm Redrice for growth
The tie-up will target innovations in facilities, technology and player pathways in tennis and padel.
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ArticleWhy sport could be one of the most important social policy tools
The Sporting Goods industry generates billions in annual revenue, but according to FESI its most important contribution may be one that never shows up in trade statistics.
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ArticleHelping people feel better is becoming the sports industry’s greatest growth opportunity
Brand strategist Fredrik Ekström argues that the sports and outdoor industry’s greatest growth opportunity lies not in helping existing consumers perform better, but in helping millions of new consumers feel better through movement, connection and nature.
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Infographics & DataPhysical inactivity 2026: The cost of standing still
The WEF puts $169 billion of sporting goods revenue at risk from rising inactivity, and the WHO’s 2026 milestone will pass unmet. Our Impact of Sports Special gathers the new evidence and the people working on the problem, from Brussels to the brands.
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News briefsIOC announces $10,000 grant for every Olympic athlete
Not prize money, not a podium reward: the IOC will pay every Olympic competitor $10,000, starting with Milano Cortina 2026.
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ArticleTF rebrands as World Tennis from January 2026
Seven bodies, fragmented rights, $3.5bn Gaudenzi says could double. World Tennis inherits the ITF’s governance problem unchanged.
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ArticlePGA Tour announces two-series structure from 2028
Championship and Challenger Series start in 2028 with $20 million and $4 million purse floors and annual promotion and relegation.
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News briefsKings League cuts 30% of Barcelona staff
Six months without matches, 41 jobs cut: Piqué’s creator-football venture hits reset.
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ArticleThe World Cup is open, and so is the revenue engine
Kane’s two goals in Skechers boots, Messi’s hat trick and triple-digit apparel sales: the commercial case is answering its skeptics.
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ArticleAfter LIV Golf: what Saudi’s retreat means for sport
A decade of billion-dollar bets on sport is being unwound, and the industry that relied on them is only starting to notice.
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ArticleReal Madrid renews adidas and Emirates deals
The adidas kit deal runs to 2034 and the Emirates shirt sponsorship to 2031, with both covering women’s and basketball teams.
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ArticleFIFA settled for a third of its ask in India
Indian media platform Zee Entertainment pays an estimated $30–35m for 2026 World Cup rights, against an opening demand of approximately $100m.
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ArticleFan price-squeeze index
The NFL earns $433 million per franchise in national revenue while fans pay up to $1,500 for access, and 87% report frustration.
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News briefsTennis league returns after 52 years as arena spectacle
World Team Tennis revives in December 2026 with primetime arena events, blending elite tennis with entertainment and local identity.
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ArticleWTA names Accenture technology partner
Multi-year deal covers digital platform development, AI integration, audience growth and live event experience — starting with the WTA Player Zone.
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ArticleSport, the churn reducer
Fragmentation, $935–$1,500 NFL seasons, and a rights market 150 times more expensive than Friends: streaming’s sports bet explained.
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ArticleWorld Cup 2026: The business of the beautiful game
Three brands outfit 77 percent of teams. Sponsorship is at record levels. And yet FIFA’s own pricing strategy may be the industry’s biggest risk.
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News briefsPurpose-led sponsorship gets a new playbook
A UK consultancy unveils a new service to help rights-holders and brands convert social impact into measurable commercial returns.
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News briefsA sport rights family business goes global
Matchroom Holdings, the UK sports rights giant behind boxing, snooker and darts, has sold a minority stake to US investment firm Bruin Capital.
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ArticlePrivate capital in collegiate sports, or the university as distressed asset
RedBird, Otro Capital and TPG are pursuing three structurally distinct entry points into US collegiate athletics.
