All Sport Economy articles
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ArticleTF rebrands as World Tennis from January 2026
Seven bodies, fragmented rights, $3.5bn Gaudenzi says could double. World Tennis inherits the ITF’s governance problem unchanged.
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ArticlePGA Tour announces two-series structure from 2028
Championship and Challenger Series start in 2028 with $20 million and $4 million purse floors and annual promotion and relegation.
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News briefsKings League cuts 30% of Barcelona staff
Six months without matches, 41 jobs cut: Piqué’s creator-football venture hits reset.
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ArticleThe World Cup is open, and so is the revenue engine
Kane’s two goals in Skechers boots, Messi’s hat trick and triple-digit apparel sales: the commercial case is answering its skeptics.
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ArticleAfter LIV Golf: what Saudi’s retreat means for sport
A decade of billion-dollar bets on sport is being unwound, and the industry that relied on them is only starting to notice.
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ArticleReal Madrid renews adidas and Emirates deals
The adidas kit deal runs to 2034 and the Emirates shirt sponsorship to 2031, with both covering women’s and basketball teams.
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ArticleFIFA settled for a third of its ask in India
Indian media platform Zee Entertainment pays an estimated $30–35m for 2026 World Cup rights, against an opening demand of approximately $100m.
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ArticleFan price-squeeze index
The NFL earns $433 million per franchise in national revenue while fans pay up to $1,500 for access, and 87% report frustration.
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News briefsTennis league returns after 52 years as arena spectacle
World Team Tennis revives in December 2026 with primetime arena events, blending elite tennis with entertainment and local identity.
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ArticleWTA names Accenture technology partner
Multi-year deal covers digital platform development, AI integration, audience growth and live event experience — starting with the WTA Player Zone.
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ArticleSport, the churn reducer
Fragmentation, $935–$1,500 NFL seasons, and a rights market 150 times more expensive than Friends: streaming’s sports bet explained.
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ArticleWorld Cup 2026: The business of the beautiful game
Three brands outfit 77 percent of teams. Sponsorship is at record levels. And yet FIFA’s own pricing strategy may be the industry’s biggest risk.
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News briefsPurpose-led sponsorship gets a new playbook
A UK consultancy unveils a new service to help rights-holders and brands convert social impact into measurable commercial returns.
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News briefsA sport rights family business goes global
Matchroom Holdings, the UK sports rights giant behind boxing, snooker and darts, has sold a minority stake to US investment firm Bruin Capital.
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ArticlePrivate capital in collegiate sports, or the university as distressed asset
RedBird, Otro Capital and TPG are pursuing three structurally distinct entry points into US collegiate athletics.
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ArticleGenius Sports buys a media network worth a billion
Genius Sports completes its acquisition of digital sports and gaming media network Legend, valued at up to $1.2 billion including earnout.
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ArticleStria Sport brings aboard NBA’s Andre Drummond
76ers center Drummond takes an ownership position at Stria Sport, a Chicago indie basketball brand, also joining as Creative Director.
