All Sports Direct articles
-
ArticleSports Direct launches star-studded Xmas campaign
Sports Direct’s new holiday campaign roars into action with a celebrity-driven lineup and hero products to inspire active gifting and fresh sport starts.
-
AnalysisThe 20 biggest sports retailers in Europe
Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
-
News briefsFrasers Group deploys AI-first Commercetools Agentic Commerce suite
Shoppers of Sports Direct and other brands of the Frasers retail ecosystem will be able to purchase products directly within AI shopping channels.
-
ArticleSports Direct’s immersive Liverpool flagship
Sports Direct’s new Liverpool flagship includes Everlast Gyms+, HYROX Performance Centre and immersive brand zones.
-
News briefsFrasers Group acquires majority stake in U.S. luxury retailer The Webster
The owner of Sports Direct and Flannels is further strengthening its position in the global premium and luxury retail segment.
-
ArticleFrasers Group meets profit forecast despite sluggish consumption
Frasers Group successfully navigates difficult market conditions. The British company has increased margins despite declining sales.
-
ArticleXXL leaves the stock exchange and asks suppliers for a deadline
XXL’s sweaty summer continues. In this latest chapter of the never-ending retail drama, the retailer leaves the Oslo stock exchange.
-
News briefsSports Direct has been reported for misleading pricing practises
Sports Direct has been reported to the Competition and Markets Authority (CMA) over “misleading” pricing practices by Which?
-
News briefsHugo Boss has nominated Michael Murray to its supervisory board
Frasers Group CEO Michael Murray joins Hugo Boss supervisory board.
-
News briefsSports Direct opens 2,800-sqm store at big UK mall
Frasers Group has unveiled its latest Sports Direct store at Trafford Palazzo in Manchester.
-
News briefsFrasers expands partnership with MAP Active to expand in South Asia
The plan is to open more than 350 stores in the region over the long term.
-
ArticleNike’s Q3 result $11.3bn, down 9% – Hill: ‘We’re on the right path’
Nike moving with “focus and urgency,” but sets realistic outlook for complete turnaround.
-
ArticleSports Direct launches new membership program
Sports Direct, part of Frasers Group, has unveiled a membership program to bridge the gap between in-store and online shopping.
-
ArticleFrasers forms ten-year partnership with GMG to launch Sports Direct in MENA
A 50-store expansion plan is set to increase Frasers Group’s footprint in the Gulf region and Egypt.
-
News briefsSports Direct open up new store in London
Sports Direct has opened the doors to the latest store in the chain at the Westfield White City shopping center in London.
-
News briefsFrasers warns on profits amid weak consumer confidence
Frasers Group has cut its full-year profit forecast, over weak consumer confidence and a tough trading environment, and has also been knocked out of the FTSE 100.
-
News briefsFrasers Group to name Sir Jon Thompson as its new Chair, according to reports
Frasers Group is the parent company of British retailer Sports Direct.
-
News briefsFrasers Group Managing Director of Sport is leaving her role
The former Nike executive will remain on Frasers’ Board as a non-executive director.
-
ArticleFrasers aims to become the largest sports retailer in Benelux
Frasers Group strengthens presence and expands footprint in the Benelux region.
-
ArticleFrasers calls FY24 ‘a breakout year’ for future growth
Frasers Group, citing its strengthened brand partnerships and the ongoing execution of its “Elevation Strategy,” is eying £575–£625 million in annual adjusted profit before tax for the current fiscal year ending in April 2025.
