All Swimming & Diving articles
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ArticleArena has become a Benefit Corporation
Arena has changed the legal status of its parent company in Italy to a Società Benefit, a purpose-driven corporate model known worldwide as “Benefit Corporation.” The transition was made with the support of Italy-based NATIVA - Regenerative Design Company, which supports companies in a radical evolution towards regenerative economic models. ...
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News briefs65 years of Lycra fiber: The Lycra Company and Mare Di Moda together again
Source: The Lycra Company Lycra Adaptiv Black The Lycra Company returns once again as an official partner of the Mare di Moda trade show in Cannes (Nov. 7-9, 2023) in the 65th Anniversary Year of its Lycra fiber. The Lycra Lounge will be the place to discover ...
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News briefsVictoria’s Secret will expand its swim and sportswear offering
Victoria’s Secret has announced plans to widen its swim and sportswear offering to bring customers back. The company had shifted away from those categories in recent years to concentrate on intimates, but underwear sales and customer visits have declined following that decision, the company said during a meeting for investors ...
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ArticlePentland Brands restructures product and marketing management
Pentland Brands announced that within its product & marketing management, Simon Breckon has been named Senior Vice President for Speedo, Jack Richardson Senior Vice President for Ellesse, Kickers and Mitre, and Luke Doddrell Senior Vice President for Canterbury. Source: Pentland Brands Simon Breckon, Jack Richardson and Mitre, and ...
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ArticleMVC Group acquires 70% of Zoot
MVC, the Italian group behind the cycling and outdoor brands Sportful, Castelli and Karpos, has acquired 70 percent of the U.S.-based triathlon specialist Zoot. Zoot was founded in 1983 in Kona, Hawaii, and has been headquartered in San Diego, California, since 2003, with a factory in the Philippines. It is ...
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News briefsSpeedo UK and Folk launch outdoor swim capsule
Source: Pentland Speedo UK has teamed up with independent British fashion label Folk to launch a limited-edition outdoor swim collection. With more consumers preferring outdoor swimming in lakes, rivers and oceans, the collection gives swimmers more outerwear options to brave cold waters and warm up after a ...
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News briefsNew Lycra brand products to be shown in Shanghai
The Lycra Company, developer of innovative and sustainable fiber and technology solutions for the apparel and textile industry, is showcasing its latest products at Intertextile Shanghai (Aug. 28-30, 2023). The company’s booth will feature three new Lycra brand fibers making their trade show debut. To meet the market’s need for ...
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News briefsArena collaborates with Woolmark on beachwear collection
Arena has presented a new beachwear collection and collaboration with The Woolmark Company. The new product line for spring/summer 2024 was exhibited for the first time at the Pitti Uomo fashion show in Florence on June 13-16 in a special installation at the Giardino del Glicine. Each piece uses a ...
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News briefsSpeedo's Swim United initiative to fight decline in children's ability to swim
Speedo’s Swim United with Active Black Country and swim stars Adam Peaty, Ellie Simmonds and Michael Gunning have started a new program in the U.K. to tackle the decline in children learning to swim. The program, launched on April 26, follows news that an estimated 2 million children in the ...
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News briefsSave the Duck launches first women’s swimwear
Save the Duck, the Italian brand best known for its animal-free outerwear, is introducing its first women’s swimwear products as part of its spring 2024 collection. Swimwear for men has already been part of the brand’s offering. The new collection for women, crafted from recycled nylon and polyester, comprises a ...
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ArticleDescente forecasts 9 percent FY23 operating income growth
Descente’s annual revenues of ¥120,614 million (€815.5m) in FY22 exceeded its Nov. 2022 forecast of ¥118,000 million as the company generated higher year-over-year sales in Japan, South Korea and China. The group realized significant profit improvement in both Japan and South Korea but lower year-over-year profits in China due to ...
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ArticleAqualung expects double-digit growth in 2023, pursues “Horizon 2027” strategy
The Aqualung Group initiated a global plan 8 months ago, “Horizon 2027,” aimed at expanding its global leadership position in diving equipment, including for military and professional applications, as well as high-performance water sports products. The renewed executive team, led by Bruno Cercley, President and CEO since December 2022, is ...
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News briefsMares introduces new sales director
Source: Mares Dominik Holzer Dominik Holzer is the new sales director Europe for Mares S.p.A. Rapallo. He is responsible for expanding the traditional snorkeling label Aquazone and the newly positioned swimming brand Zoggs Swim in the European direct markets of the Head subsidiary, which specializes in water ...
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ArticleArena with best financial result in 50-year history
According to Fashion Network, Italy-headquartered international swimwear brand Arena, owned by Swiss investment company Capvis since 2014 and celebrating its 50th anniversary in 2023, has reported historic financial results for 2022. The company generated record sales of €141 million, up 45 percent from 2021 and up 13 percent from before ...
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News briefsArena launches Planet Water campaign
Arena has unveiled a new campaign inspired by its “Planet Water” brand statement. The campaign was launched on World Water Day, March 22, with the first flight running through the end of April. Founded in 1973, the swimwear brand is currently celebrating its 50th anniversary. “Planet Water” is meant to ...
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News briefsSpeedo teams up with Chinese fitness club
Speedo has teamed up with China’s premium fitness club, Wills, to help inspire its 1.5 million members to take up swimming. The one-year partnership will see 900 of Wills’ swimming trainers teaching exclusively in Speedo x Wills co-branded swimwear products. The customized collection, a redesign of Speedo’s classics, consists of ...
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C-Suite InterviewArena CEO Peter Graschi discusses turnover, sales and growth of the swimwear company
CEO Peter Graschi explains how Arena plans to expand its growth even further and why Arena has no difficulty with the shortage of skilled workers.
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News briefsFINA rebrands as World Aquatics
The International Swimming Federation (FINA) has become World Aquatics following a vote in Melbourne on Dec. 12 at an extraordinary congress on the eve of the World Swimming Championships (25m) 2022. Founded in 1908, FINA controls the development of aquatic events in swimming, water polo, diving, artistic swimming, high diving ...
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News briefsVolare announces new international sales executive and expansion
Australian brand Volare Sports has appointed Andrew Pirie as European sales and international business development manager. Pirie will be based in the U.K. Alongside this appointment, the company has announced international expansion into the U.K., EU and Asia. Volare designs triathlon wetsuits, swim skins, clothing and accessories for performance athletes ...
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News briefsAdidas teams up with Soul Cap to make swimming more accessible
Adidas has announced its first swim cap made in partnership with London-based start-up Soul Cap. The partnership aims to promote greater diversity and inclusivity in the world of swimming. The debut Adidas x Soul Cap swim cap has been designed in a range of sizes for adults or children with ...
