All USA articles – Page 4
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News briefsAsics partners with delivery specialist Freshly for home delivery of athlete’s meals
Premiering just in time for the running event calendar, Asics is starting a new initiative in the U.S. with the home delivery company Freshly. For a limited time, consumers with a Freshly subscription can order three custom menus designed to support training and performance: a special pre-race, high carb meal; ...
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News briefsNike starts Re-Creation program in L.A.
Following Nike Grind (launched in 1992), Nike Refurbished and Nike Recycling & Donation, Nike’s latest program to promote a circular future is Nike Re-Creation, which collects old and unwanted items locally and uses them to create new, locally designed and manufactured products. Nike Re-Creation initiates a new circular business model ...
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ArticleArklyz continues to invest in retail businesses
First Shoe City store. © Arklyz Group Following Arklyz Group’s July 2021 acquisition of The Athlete’s Foot (TAF) from Intersport International Corp. and its acquisition of Asphaltgold, a European omnichannel provider of high-end sneakers and streetwear based in Germany, earlier this month, the acquisition-happy Swiss retail group ...
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News briefsAdidas unveils expanded US headquarters
Adidas has completed a 20,400-square-meter expansion of its North American headquarters in Portland, Oregon. The project, which kicked off before the pandemic in 2018, includes three additional buildings on campus, a new gym, cafes, parking and a soccer field. The expansion was realized by the team of Portland-based Lever Architecture, ...
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News briefs
NSAA reports record visits for the 2021/22 ski season in the U.S.
The U.S. National Ski Areas Association (NSAA) has released the 2021-22 season attendance figures in U.S. ski areas, with visits up 3.5 percent from the previous season (61 million total). The statistics cover 473 ski resorts in 37 U.S. states, compared to 462 last season. The NSAA has been tracking ...
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News briefs
Gordini expands sales and marketing team
Gordini has appointed Hanna Reichel, formerly in charge of its product strategy, as its new social and environmental impact director. Additionally, the Essex Junction, Vermont, company that specializes in cold-weather gear, has expanded its sales and marketing teams. Brett Wagenheim is Gordini’s marketing communications director, and Denver-based Adventure Labworks is ...
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News briefsNew Balance joins Land to Market
New Balance has announced its membership in Land to Market, an outcome-based verified sourcing solution for raw materials from verified regenerative land with headquarters in Boulder, Colorado. Regenerative agriculture is a conservation and rehabilitation approach to food and farming systems that goes beyond sustainability to improve the entire ecosystem continuously. ...
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ArticleNPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
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News briefsAmazon launches “Buy with Prime” service to integrate marketplace businesses into Prime program
In light of the growing importance of marketplace sales for smaller businesses worldwide, a new program Amazon has launched in the U.S. is worth noting: Buy with Prime is designed to expand the shopping experience for members of the Amazon Prime service. The new service will initially be available by ...
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News briefsFusalp to open its first U.S. stores
Fusalp, the French skiwear brand, will mark its 70th anniversary this year with the opening of its first U.S. store in November, in the ski resort town of Aspen. Later, in 2023, the company plans to open a store in New York. Fusalp was founded in 1952 in Annecy by ...
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News briefs
PBG names Jeff Burkley Vice President
Progression Brands Group (PBG), a U.S.-based operator and distributor for several outdoor and winter sports brands, appointed sporting goods industry veteran Jeff Burkley to the newly created position of vice president. Reporting to CEO Ian Widmer, Burkley will be responsible for developing and leading commercial strategies across the company’s multi-brand ...
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News briefsSumitomo with brand realignment in North America
In a global alignment strategy, the sports business for Sumitomo Rubber Industries (SRI) will be affiliated under the Dunlop brand umbrella. Roger Cleveland Golf Company, which is SRI’s North American sales company, currently operating as Srixon/Cleveland Golf/XXIO, will now be doing business as Dunlop Sports Americas. Based in Kobe, Japan, ...
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News briefsTennis-Point is the new sponsor of ITA’s Collegiate Tennis Rankings
Tennis-Point is the new official sponsor of the ITA Collegiate Tennis Rankings. As the governing body of college tennis in the U.S., the Intercollegiate Tennis Association (ITA) administers regional and national rankings for all five divisions of college tennis (NCAA Division I, Division II, Division III, NAIA and NJCAA), including ...
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News briefs
Julbo USA hires new sports marketing manager
Tyler Cohen is Julbo’s new sports marketing manager in the U.S. In this new position, Cohen will be responsible for managing and coordinating all aspects of trade shows and consumer events, athlete management and brand partnerships, as well as contributing to content creation to activate the brand online and at ...
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News briefs
Nordica builds new North American sports marketing team
Nordica is establishing a new North American sports marketing team to serve as the foundation for optimized communications and service to the North American race, freeski and pro communities. Nordica’s Joe Cavallaro will lead the newly formed team and implement an advanced promotional strategy to support sell-in and sell-out activities. ...
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News briefsReebok signs American football star Myles Garrett
Reebok has entered into a long-term partnership with U.S. football star and Cleveland Browns defensive end Myles Garrett, which the brand says will energize Reebok’s lifestyle and performance categories in Classics, Running, Cross-Training and Heritage Basketball. As a Reebok athlete, Garrett will play a key role in key marketing campaigns ...
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News briefsTherabody plans to expand brick-and-mortar presence
Therabody, the digitally native specialist in wellness technology, has announced plans to open six new standalone retail locations across the U.S. in 2022. Three opened in January, including White Plains in New York state, Caesars in Las Vegas, and Santa Monica, California. Three more are expected to open soon in ...
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News briefsAllbirds launches trade-in program
With a trade-in program that is offered in several Allbirds stores in the U.S., the shoe company takes its first steps into the pre-owned market. Within the newly launched ReRun program, customers can trade in their used Allbirds footwear for an in-store discount of $20. Used shoes will be offered ...
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News briefsABG strengthens Reebok’s position through new U.S. partnership with Foot Locker
While the transfer of ownership of the Reebok brand from Adidas to Authentic Brands Group (ABG) is expected to be completed in the first quarter of this year, the new owner has already announced a new and expanded partnership with New York-based sports retailer Foot Locker for the brand, limited ...
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Article
Decathlon closes its U.S. stores but remains in the country
Decathlon has announced that it will close its only two existing stores in the U.S. – both located in the Bay Area of San Francisco – at the beginning of this year, while focusing on sales online and continuing to work through a growing number of retail partners - including ...
