All USA articles
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News briefsStanley 1913 partners with Caitlin Clark
The US-based hydration brand is teaming up with a rising basketball star for a limited-edition line launching in early September.
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News briefsNike to cut 1% of corporate workforce
The sportswear giant is implementing another round of layoffs as part of its organizational realignment under CEO Elliott Hill.
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News briefsSFIA releases mid-year sports participation report
A new mid-year report from US fitness industry trade group SFIA shows rising inactivity and cost concerns despite growth in select winter and racquet sports.
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News briefsNFL extends Microsoft partnership for AI integration
The US American football league expands its collaboration with a tech company to bring AI tools onto the sidelines and into club operations.
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News briefsShein fined $700k in California
Shein must fork over $700,000 as part of a settlement with California’s Napa, Sonoma, Los Angeles and San Francisco counties because of what law enforcement describes as “unlawful shipping delays.” California prosecutors unveiled the settlement on Wednesday, tying a bow around a complaint which alleged the fast-fashion giant broke the ...
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News briefsMizuno USA has a new Associate Marketing Manager
Mizuno USA promoted Will Cutler to associate marketing manager of its running division on May 1.
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ArticleTrump’s many executive orders – and some potential effects
US President Trump has already issued a number of executive orders (EOs) since his recent swearing-in. Join us for a selective review.
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ArticleRiddell faces patent suit over helmet technology
The US helmet manufacturer is being sued over claims of patent infringement related to its Speedflex and Axiom helmets, focusing on energy absorption technology.
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ArticleUS ‘soccer’ fandom surges, new insights revealed
A new report reveals key insights into the growing passion for football (soccer) in the US, shedding light on demographics and engagement trends.
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News briefsProtest expands in North America
The Dutch sportswear brand partners with Momentum Distribution to grow its presence across North America with versatile sportswear.
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News briefsSurf Expo returns to Orlando with expanded reach
The watersports and beach lifestyle trade show returns to Orlando this September, expanding its influence across the industry.
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News briefsFoot Locker reopens NYC flagship, introduces Home Court concept
Foot Locker is set to reopen its flagship on 34th Street on Aug. 22, marking a key step in the company’s global retail strategy.
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News briefsNike and JD Sports roll out connected loyalty program to the US
The companies are expanding their connected loyalty program to the US to enhance the customer experience and underscore JD Sports’ growth ambitions in North America.
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News briefsNSGA has a new Business Development Director
The National Sporting Goods Association promoted Hayley Fansler to further advance NSGA’s strategic initiatives and strengthen industry relationships.
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News briefsScott USA appoints former SSU VP as new COO
Scott Sports’ US subsidiary has appointed Jake Dudek, formerly VP of Commercial Operations at Signa Sports United, as the company’s new Chief Operating Officer.
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News briefsShareholders approve sale of Hibbett to JD Sports
JD Sports has cleared the final hurdle in its $1.1bn takeover of US sports retailer Hibbett Sports.
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News briefsDiadora hires CMO for US business
Diadora has hired Ryan Eckel, previously Brand President of Tracksmith, as Chief Marketing Officer for the US.
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News briefsSkechers sues L.L. Bean
Skechers has filed a lawsuit against Maine-based private retailer L.L. Bean, accusing it of allegedly copying a shoe design.
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News briefsRawlings announces trade-in program for customers
Sidelineswap, one of the world’s largest online marketplaces for new and used sporting goods, and Rawlings, a longtime leader in diamond sports, announce a comprehensive resale partnership.
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News briefsFirst J.Lindeberg golf collection for the US team in Paris unveiled
Source: J.Lindeberg For the first time, Swedish sports fashion brand J.Lindeberg dresses the US men’s golf team for the Olympics in Paris. The complete collection of the outfits for both men and women was now unveiled. J.Lindeberg commented that it wanted to make the collection a mix ...
