All Sporting Goods Intelligence articles in Volume 30, Issue 43-44 – Page 3
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News briefs
Dynafit has become the new title sponsor of the legendary...
Dynafit has become the new title sponsor of the legendary Transalpine Run. The competition is one of the best-known trail running events in the world and considered the most spectacular stage run and team competition in the Alps. Dynafit, the mountain endurance specialist that has been part of the Oberalp ...
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News briefs
Decathlon has updated its climate commitments based on the Science...
Decathlon has updated its climate commitments based on the Science Based Target (SBT) initiative, which it has recognized as a contribution to limiting the global temperature increase by 1.5 degrees centrigrade. In this context, the French sporting goods manufacturer and retailer is committed to reducing its total CO² emissions for ...
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News briefs
Bagheera, a Swedish brand of function clothing and shoes for...
Bagheera, a Swedish brand of function clothing and shoes for orienteering, cycling and Nordic skiing, has agreed and to extend its partnership with the Swedish Orienteering Association. The parties have been working together since 2016, and Bagheera is now stepping up as the main sponsor of the association from 2020 ...
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News briefs
The Austrian sporting goods show, ÖSFA, will come out with...
The Austrian sporting goods show, ÖSFA, will come out with a new logo on Feb. 18-20 representing nature, the mountains and winter sports. It will host about 150 exhibitors in the Brandboxx of Salzburg. Half of them already have their permanent showrooms in the center.
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News briefs
A Chinese manufacturer of athletic footwear, Kingmaker, reported a drop...
A Chinese manufacturer of athletic footwear, Kingmaker, reported a drop in its gross margin of 4.7 percentage points to just 6.9 percent for its first fiscal half ended on Sept. 30 because of smaller orders and their relocation to Vietnamese or Cambodian factories not affected by the U.S. tariffs on ...
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News briefs
The former Finnish Sports Retail and Wholesale Association (UVT), which...
The former Finnish Sports Retail and Wholesale Association (UVT), which has about 30 member companies, is being terminated at the end of this year. As previously reported, its members will be integrated into the Fashion and Sports Commerce Association, which originally started as a group of retailers. It held its ...
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Article
Babolat shifts its focus to Asia
The world’s leading producer of tennis racquets announced last month that it was putting an end to its contract with the French Tennis Federation (FFT), signed in 2011, as the official supplier of racquets, balls and strings for the Roland-Garros tournament. As reported in a news briefs in this issue, ...
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Short stops
Arc'teryx is opening its first lifestyle store at the Metrotown...
Arc'teryx is opening its first lifestyle store at the Metrotown Mall of Burnaby, British Columbia in Canada
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News briefs
The board of directors of Viking Outdoor Footwear has appointed...
The board of directors of Viking Outdoor Footwear has appointed René Høgsted as the company's new chief executive. He is expected to take up his new position on Jan. 1, 2020. The 46-year-old brings a wealth of experience in sales, marketing, e-commerce, branding, product and management in strong retail and ...
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News briefs
Zalando is selling Kickz, its sub-e-tailer for sneakers, street apparel...
Zalando is selling Kickz, its sub-e-tailer for sneakers, street apparel and accessories. The acquirer is Play Hard, a recent subsidiary of Crealize, described as a German “company creator” that “develops new business models and companies.” Zalando purchased Kickz as recently as 2017, intending to expand its position in streetwear, gaining ...
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Short stops
The Japanese technical outdoor apparel brand Goldwin has released a...
The Japanese technical outdoor apparel brand Goldwin has released a new skiwear collection called “Snow Dweller,” with four pieces designed in collaboration with Kaptain Sunshine, a Japanese-heritage clothing brand under the direction of the renowned designer Shinsuke Kojima
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News briefs
With a new digital app, the Danish Sportmaster chain launched...
With a new digital app, the Danish Sportmaster chain launched “The 5-Week Challenge” on Dec. 5. It will be a five-week digital course starting on Jan. 13 to help Danes create healthier, long-lasting habits. Two well-known Danish experts have been called in to help with the challenge: an exercise physiologist, ...
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News briefs
Amplifi, the German brand for snow, bike and outdoor protectors...
Amplifi, the German brand for snow, bike and outdoor protectors and accessories based in Oberstdorf, has brought in a new sales team for Austria, Germany and Benelux, starting with products for autumn/winter 2020/21. Amplifi's move is said to be meant to ensure the best possible service for customers, both B2B ...
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News briefs
The American unit of Slinger Bag, the company that is...
The American unit of Slinger Bag, the company that is launching a new, innovative, portable tennis ball launcher (SGI Europe Vol. 30 N° 13+14 of Apr. 13, 2019), has become a public company trading on the over-the-counter market in the U.S. as SLBG. This was made possible through a $332,239 ...
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Short stops
Lindsey Vonn, the famous American ski champion, has become a...
Lindsey Vonn, the famous American ski champion, has become a shareholder in YNIQ, a Swedish brand of snow goggles, after ending her professional career at the beginning of 2019
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ArticleAmer is focusing on brand management
In a move intended to get closer to the consumer, Amer Sports is introducing a new “brand-direct” business model in its global sales organization. Each of the brands in Amer’s portfolio – Arc’teryx, Peak Performance, Atomic, Salomon, Suunto, Wilson and Precor – will have a dedicated, direct sales structure in ...
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Short stops
Maui Jim has a new brand ambassador, Jam Lammers, the...
Maui Jim has a new brand ambassador, Jam Lammers, the 63-year-old automotive champion who runs his own team, Racing for Holland
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News briefs
Amazon has continued its push into global football by scoring...
Amazon has continued its push into global football by scoring the exclusive rights to broadcast 16 matches of the Uefa Champions League in Germany. It intends to show the matches on Tuesday nights through video streaming from the 2021/22 football season. The move follows Amazon's decision to broadcast 20 Premier ...
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News briefs
Canada Goose has also opened its first store in Paris,...
Canada Goose has also opened its first store in Paris, located at a prestigious location on rue Saint-Honoré, on the corner of rue Royale. Featuring art that depicts the cold landscapes of Canada, it is the first one that has a separate room for its children's collection. Like other Canada ...
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Article
Paris Alpine Studio: where sports meet high fashion
Sports and high fashion are increasingly converging, with more and more luxury fashion labels following the athleisure trend, while outdoor brands keep coming up with “urban-chic” styles.
