All Sporting Goods Intelligence articles in Volume 31, Issue 33+34 – Page 2
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Short stopsPRODUCT
+++ Primaloft and Shanghai Challenge Textile Co., a Shanghai-based manufacturer with a proven track record for the design, research, development and production of functional fabrics, have announced an exclusive partnership for the production of Primaloft Performance Fabrics +++
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News briefs
Surf photographer joins Mizu’s ambassador team
Mizu, the brand of drinkware and other hydration and filtration products founded in 2008 by a Finnish pro snowboarder, Jussi Oksanen, has welcomed Todd Glaser, the well-known U.S. surf photographer, to its ambassador team. Glaser was a staff photographer at Surfer for over a decade, earning more than a dozen ...
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News briefsKeen donates up to $20,000 for wildfire relief efforts
As devastating wildfires in the states of Oregon, Washington and California have been destroying or threatening lives, property and nature, Keen Footwear has announced that he will donate 1 percent of its U.S. sales from keenfootwear.com, up to a total of $20,000, to relief programs. The money will go to ...
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Article
WFSGI: The industry is not yet at the end of the tunnel
The sporting goods industry continues to be affected by the coronavirus crisis, particularly at the manufacturing end of the supply chain, judging from the August edition of the Covid-19 Impact Survey conducted by the World Federation of the Sporting Goods Industry (WFSGI). Manufacturers reported decreases in demand of 13 percent ...
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ArticleMore firms switch to rail to send goods to and from China, but….
A train loaded with Lenzing fibers, which left Vienna, Austria, on Aug. 20, reached its destination, the Xinzhu station in Xi’an, China, after only 16 days. The train, which carried 41 containers of Tencel™ Lyocell and Modal fibers with a total value of €1.8 million, covered a total of 10,460 ...
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News briefs
Fitbit’s ECG app cleared for sale in the U.S. and EU
Fitbit has earned regulatory clearance in the U.S. and the EU for an electrocardiogram (ECG) app that detects atrial fibrillation, or AFib – an irregularity of the heartbeat that can increase the risk of a stroke. Specifically, the device has received 510(k) clearance from the U.S. Food and Drug Administration ...
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News briefs
Aphetor to hold influencer games
Through its founder, Carsten Thode, Aphetor has put together a series of games for internet influencers in the hopes of appealing to Gen Z. According to Thode, this has entailed “stripping back how we traditionally consume sport and creating an ecosystem” in which influencers can “compete, capture their own content, ...
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News briefs
Puma Brazil to sponsor 23 women’s football players
Puma Brazil has signed a single sponsorship deal covering 23 players belonging to the Palmeiras women’s football club. The players will wear Puma boots and accessories on the pitch and take part in marketing campaigns in both the football and sportstyle segments. One such campaign, called #PumaCali, after a casual ...
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News briefs
Decathlon opens a new retail laboratory and showroom
Decathlon has inaugurated a concept store near its world campus near Lille, called Decathlon DX, that is to act as a showroom and a laboratory for new retail technologies and new ways to engage customers that can be applied to its regular stores. The 800-square-meter store will focus on a ...
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News briefs
Germany’s best online stores
Golf24.de was voted best online store in the golf segment in Germany, followed by All4golf.de and the online store of Golfino, which had taken the first spot one year ago. The ranking is based on a survey of nearly 50,000 consumers, carried out every year by the German Service Quality ...
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News briefs
Michelle Poole becomes president of Crocs
Michelle Poole has been promoted to the position of president of Crocs, taking over one of the former functions of Andrew Rees, the company’s chief executive. After working for Kangol, Timberland, Converse and Sperry Top-Sider, Poole joined Crocs in 2014 as senior vice president of global merchandising, adding responsibility for ...
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News briefs
Nike and 11teamsports support intercultural football in Berlin
11teamsports, which claims to be the largest internet retailer for teams sports in the German-speaking area, collected over €8,000 for Champions without Borders, a non-profit organization in Berlin that promoted intercultural football projects for refugees. The sum will be donated to the association in the form of team equipment. 11teamsports ...
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News briefs
Horizon Fitness to release new treadmill line
Horizon Fitness, a subsidiary of Johnson Health Tech of Taiwan, has announced its 2020 Studio Series of treadmills: the 7.0AT, 7.4AT and 7.8AT. All three models can connect by Bluetooth to any of the major subscription streaming services and apps for exercise, among them Peloton and Zwift. In the summation ...
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News briefs
Policy Hub convenes to set the European agenda for EPR
On Sept. 2, the Policy Hub – consisting of stakeholders in six major industry associations (Fesi among them) as well as interested organizations and three apparel and footwear companies – conducted a virtual workshop on what the EU is calling extended producer responsibility (EPR). The chief topics were administrative transparency, ...
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News briefs
Puma signs Neymar Jr.
Puma has signed, as expected, a long-term sponsorship deal with the Brazilian football player Neymar Jr. and the holder of his image rights, NR Sports. Neymar will now be wearing the Puma King football boot on the pitch and promoting the brand’s lifestyle, training and sports footwear and apparel. Neymar ...
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Article
Peloton posts its first profit
Boosted by the home fitness trend spurred by the coronavirus pandemic, Peloton Interactive, the American online-driven supplier of stationary bikes and treadmills founded in 2012, recorded its first profit in the fourth quarter of its latest financial year, ended on June 30, as its revenues jumped by 172 percent to ...
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News briefsCrocs sees Q3 sales up by 10%
Crocs expects its third-quarter revenues to rise by about 10 percent as compared to $312.8 million in the third quarter of 2019, thanks to ”exceptional consumer demand and strong sell throughs,” said Andrew Rees, president and chief executive. The U.S. government’s stimulus package fueled demand for its products over the ...
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News briefs
Vivobarefoot obtains B Corp certification
Vivobarefoot has obtained B Corporation certification, which is granted to businesses that “meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose,” according to B Lab, the non-profit organization that manages the certification scheme. It was given a high ranking, ...
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News briefs
Fritschi takes over Marmot’s distribution in Switzerland
Marmot Mountain is starting a new distribution partnership for Switzerland with Fritschi Swiss Bindings. From Oct. 1, Fritschi will be responsible for all sales activities of the Californian outdoor brand, founded in 1974, from key account management and new customer acquisition to training and education. The liaison offers many mutual ...
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Article
Tretorn boosts its management, pushes the pedal on DTC
Tretorn, the Swedish footwear and outerwear brand, continues to reinforce its management team as it seeks to overhaul its business model and develop direct-to-consumer channels. Currently, wholesale clients represent about 95 percent of the company’s revenues. But by 2024, Tretorn wants the share to fall to 50 percent, while a ...
