All Sporting Goods Intelligence articles in Volume 36, Issue 46+47 – Page 2
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ArticleSport Marke Medien with exclusive discount code for SGI Europe subscribers
Sport Marke Medien returns to Munich on Dec. 1–2 during ISPO with a new AI focus and strong brand activations.
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ArticleIOC hosts first Olympic AI Engagement Forum
The IOC hosted the first Olympic Movement AI Engagement Forum in Lausanne on Nov. 12-13, focusing on responsible AI use in sport and athlete support.
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ArticlePerfect Moment opens first store in Verbier
London-based luxury skiwear brand Perfect Moment has opened its first wholly owned retail store in Verbier, Switzerland, on November 5, 2025.
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News briefsCéraclès creates Ekosport-Rent department
Céraclès Coopérative has created a department for Ekosport-Rent and appointed Michael Bissey to lead it, supported by Marion Reuiler.
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ArticleWalmart CEO McMillon to retire
Walmart CEO Doug McMillon will retire, and John Furner, current COO, will take over. The transition could reshape how sporting goods brands manage pricing, distribution and e-commerce at Walmart.
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ArticleIOC backs UN sport declaration in Doha
UN Member States adopted a declaration on sport’s role in achieving SDGs at the Second World Summit for Social Development in Doha, with IOC support.
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ArticleUnder Armour breaks with Stephen Curry
Under Armour and NBA star Stephen Curry have agreed to separate, with the Curry Brand becoming independent as UA refocuses on its core business.
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News briefsFIS signs four-year deal with Hestra
The International Ski and Snowboard Federation has signed a four-year agreement with Hestra Gloves to procure gloves for all FIS staff worldwide.
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ArticleChina’s Singles Day sales growth slows
China’s 2025 Singles Day online sales rose to 1.70 trillion yuan renminbi (€228bn), yet slower growth and muted shopper sentiment are stirring up headwinds.
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ArticleMoody’s cuts Nike’s senior-unsecured rating on cost pressures
Nike has seen its senior unsecured debt rating downgraded by Moody’s Investors Service from A1 to A2 because of margin pressures and elevated costs.
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ArticleBjörn Borg posts record sales, but margin dips persist
Sweden’s Björn Borg AB saw net sales increase 6.7 percent to SEK805.7 million (€69.8m) for Jan.-Sept. 2025, yet gross margin narrowed and footwear sales underperformed.
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ArticleLA28 names ceremony production leaders
LA28 has named Ben Winston as Executive Producer and Creative Director for the 2028 Olympic and Paralympic ceremonies, alongside production veteran Scott Givens.
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ArticlePlanet Fitness charts growth for 2026-28
At its Nov. 13 Investor Day, Planet Fitness unveiled four priorities and long-term financial goals: low-double-digit revenue growth, 6-7 percent unit growth and mid-teens EBITDA CAGR.
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ArticleStockX reveals 2025 sportswear resale boom
Detroit-based resale platform StockX reports 45 percent year-on-year growth for running-style trainers and triple-digit gains in trading cards and collectibles.
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News briefsSprinter returns to profit in FY24/25
Sprinter, wholly owned by JD Sports, swung to a €33.8 million profit in FY24/25 by cutting supply and operating costs despite a slight revenue decline.
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ArticleLycra opens its largest spandex plant, in China
The Lycra Company has opened its largest spandex factory in Ningxia Province, China, representing a €90 million investment to meet rising demand in the Asia-Pacific region.
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News briefsForum Sport net income up 30% in FY24
Forum Sport increased net income by 30.3 percent to €898,000 in FY24, despite modest revenue growth affected by low snowfall in northern Spain.
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ArticleYue Yuen faces margin pressure despite higher deliveries
Yue Yuen shipped more shoes but saw net profit fall 16 percent as rising wages and China’s weak retail sector hit earnings in the first nine months of 2025.
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ArticleGoldman buys Excel Sports for ~$1bn
Goldman Sachs agrees to buy majority stake in Excel Sports, the agency representing Caitlin Clark, Tiger Woods and Derek Jeter, in a deal worth close to $1bn.
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ArticleFIFA launches peace prize
FIFA has launched the “FIFA Peace Prize – Football Unites the World,” an annual award honouring individuals for their commitment to peace and unity.
