All Sporting Goods Intelligence articles in Volume 36, Issue 50+51 – Page 2
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News briefsSaltex 2025 draws 7,463 visitors to Birmingham
Saltex 2025 drew 7,463 visitors to Birmingham, with over half seeking new machinery and tech. The Learning Live program attracted more than 1,000 attendees.
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ArticleFanatics to run FIFA 2026 retail
Fanatics will exclusively manage retail operations at FIFA World Cup 2026 stadiums and fan festivals across North America.
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News briefsQatar to host first Ironman event in 2027
The Ironman Group has confirmed that Doha will host Qatar’s first Ironman-branded event in early 2027, following the success of races across the Gulf.
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ArticleArgentina tops global football brand ranking
Argentina’s Football Association tops Brand Finance’s global ranking with a score of 90.7, ahead of Brazil, Germany, France and England.
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News briefsLéon Marchand joins Speedo as global ambassador and innovator
Four-time Olympic gold medallist Léon Marchand has joined Speedo as global ambassador, working on product innovation and mentoring young swimmers.
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ArticleGen Z chooses fitness over social media, Strava study reveals
Gen Z is turning away from social media toward active lifestyles, with running clubs, weight training and fitness spending on the rise in the US.
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ArticleChina’s trade surplus exceeds $1 trillion
China’s trade surplus hit $1.08 trillion in the first 11 months of 2025, driven by export growth to Europe, Africa, and Asia despite U.S. tariffs.
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News briefsMade Plus debuts at The Running Event
Made Plus unveiled Rippl, its first US-made running shoe, alongside new Bangr Pro pickleball and Velox TR training shoes at The Running Event.
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News briefsIOC to host 14th Olympic Summit Dec. 11
The IOC will host the 14th Olympic Summit on Dec. 11 in Lausanne, focusing on Milano Cortina 2026, LA28, and anti-doping measures.
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ArticleEU weakens corporate ESG rules
EU lawmakers and member states agreed to relax ESG reporting rules, reducing compliance burdens for companies amid competitiveness concerns.
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News briefsStöckli extends ski warranty to 4 years
Swiss ski maker Stöckli now offers a four-year warranty on all new skis, a first in the industry, signaling confidence in durability and quality.
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News briefsFrasers buys Swindon Designer Outlet
Frasers Group has acquired Swindon Designer Outlet, one of the UK’s top five outlets by footfall, as part of its physical retail expansion strategy.
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ArticlePersonar hires Tony Page from Sony Hawk-Eye
AI sports analytics firm Personar has hired Tony Page from Sony Hawk-Eye to lead its global professional sports division.
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News briefsGilbert extends World Rugby deal to 2033
Gilbert and World Rugby have extended their partnership to 2033, with Gilbert remaining the official ball supplier for all Rugby World Cups.
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News briefsQatar launches 11 running tracks globally
The Qatar Olympic Committee, World Athletics and QFFD are building 11 eco-friendly, inclusive running tracks across 11 countries to empower youth.
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ArticleIndian cricket star doubles down on his lifestyle brand
Virat Kohli has invested ₹40 crore (€4.3 million) in the sporting goods manufacturing startup Agilitas to grow his One8 lifestyle label, deepening ties with Puma and expanding into new categories.
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News briefsMilan exhibition traces Olympic history
A new Milan exhibition explores 3,000 years of Olympic history, featuring ancient artefacts alongside memorabilia from modern sporting legends.
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ArticleNFL, Fear of God unveil luxury fanwear
The NFL and Fear of God have unveiled a premium team and NFL shield apparel collection, blending archival varsity style with 90s luxury.
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ArticleFitasy unveils custom-fit 3D-printed shoes
Fitasy debuts patent-pending tech for custom-fit 3D-printed shoes using smartphone scans, aiming to improve performance and sustainability.
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News briefsSpain creates Sports Executive Committee
Spain’s PM Pedro Sánchez announced a Sports Executive Committee uniting Olympic and Paralympic bodies under one inclusive national sport model.
