All Sporting Goods Intelligence articles in Volume 37, Issue 15+16
View all stories from this issue.
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News briefsPUMA names Mark Langer as new CFO
Former Hugo Boss CEO and Douglas CFO joins PUMA’s board with a mandate to restore profitable growth and investor confidence.
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News briefsNike takes control of sneaker release narrative
With product leaks enabling better counterfeits ahead of launch, Nike has launched a designer-led editorial channel on its SNKRS app.
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News briefsDecathlon joins French football as Major Partner
Decathlon’s in-house football brand Kipsta has been elevated from supplier to Major Partner of French professional football, securing ball rights through 2032.
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ArticleGildan Q1 revenue hits record on Hanes deal
Gildan delivered $1.17bn in Q1 sales — beating guidance — in its first full reporting period with HanesBrands consolidated.
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ArticlePuma gets off to a strong start in 2026: The reset continues
Puma starts the year stronger than expected, but maintains a cautious outlook amid ongoing restructuring.
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ArticleColumbia holds flat as tariffs bite margins
Europe surged 35% but tariff costs and a weaker US orderbook pushed Columbia’s Q1 net income 19% lower year on year.
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ArticleGamma Waves – Agnelli returns to sport, but to football?
Ex-Juventus chairman Andrea Agnelli and captain Giorgio Chiellini launch a €100m sports IP and tech fund — with football pointedly absent.
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ArticleWhy big brands keep missing modest athleisure
Muslim apparel spending reached $327 billion in 2023. So why are so many women still stitching together their own coverage hacks at the gym?
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News briefsCanada's biggest sports portfolio to open to investors
Canadian telecom giant Rogers is opening its sports assets — including the Raptors, Maple Leafs and Blue Jays — to outside investors to reduce debt.
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ArticleOn-demand merchandise giant FYUL adopts TrusTrace
The on-demand manufacturer behind CrossFit, Netflix and MTV merchandise is building EU compliance infrastructure as DPP deadlines approach.
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ArticleDF Sport Specialist founder Longoni dies at 83
The Italian entrepreneur who built Longoni Sport and DF Sport Specialist died April 29. His story spans mountain retail, alpinism and community.
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News briefsTechnogym and Google Cloud enter multi-year AI deal
Technogym embeds Google’s Gemini models into its AI Coach and AI Assistant in a multi-year Google Cloud deal targeting personalization and operator efficiency.
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News briefsJapan and France confirmed as FIBA World Cup hosts 2030, 2031
Tokyo stages the 2030 Women’s World Cup on the JBA’s centenary; Paris crowns France’s debut as Men’s World Cup host in 2031.
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ArticleStockX launches possessionless trading
New Store at StockX removes the logistics loop that drives up costs for resellers, letting buyers own, store and relist products without handling them.
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Case StudyWhat VF Corp’s Reinvent fixed, and what it didn’t
Two major divestitures, a complete leadership reset, $1.8 billion in debt cut – and one brand that has yet to turn.
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ArticleBrooks posts 23% Q1 global growth
The performance brand outpaced the running market across regions in Q1 2026 and tripled sales in China.
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News briefsGerman sporting goods body BSI names new head
Former professional handball player and public sector strategist Christoph Moeller replaces Stefan Rosenkranz at BSI from July 1.
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News briefsANWR GROUP extends credit to affiliated retailers
The German buying group is expanding seasonal credit lines and launching an investment loan to help affiliated retailers.
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ArticleKMD Brands appoints new Chairman in governance reset
Philip Bowman takes the helm at KMD Brands as the outdoor group accelerates its Next Level turnaround.
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ArticleActivewear sells confidence. The data disagrees.
A peer-reviewed study finds no link between activewear engagement and female body confidence, contradicting a core industry marketing claim.
