All Olympics articles

  • Paris 2024 presents the pictograms of the Olympic Games.jpg
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    Paris 2024 unveils visual identity


    The Organizing Committee for the Olympic and Paralympic Games (OCOG) for Paris 2024 has unveiled the “Look of the Games,” as the committee describes it in a statement. The visual identity of the upcoming Olympics was presented on Feb. 8 in Paris in the presence of Tony Estanguet, president of ...

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    Germany and France imagine a “year of sport” at latest meeting


    A Franco-German Council of Ministers celebrated the 60th anniversary of the Elysée Treaty in Paris on Jan 22 – a treaty of friendship between France and West Germany, signed by President Charles de Gaulle and Chancellor Konrad Adenauer on Jan 22, 1963 at the Élysée Palace. The recent Council of ...

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    Which countries show the most interest in the FIFA World Cup - and how does it compare to the Olympics?


    Four out of nine consumers are interested in the FIFA World Cup. How does that compare to the Summer Olympics and who are the fans? YouGov Global Fan Profiles have now revealed that 45 percent of consumers in 50 markets either have “some interest” in the FIFA World Cup or ...

  • Paris, by Chris Karidis on Unsplash
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    France has a new Minister of Sport


    Following last month’s national elections, which saw Emmanuel Macron re-elected for a second term as French president, France now has a new sports minister. Amélie Oudéa-Castéra was appointed Minister of Sport and the Olympic and Paralympic Games. She succeeds Roxana Maracineanu. Unlike her predecessor, however, Oudéa-Castéra is a full cabinet ...

  • IOC presents Carbon Action Awards to 20 sports organisations, © Getty Images

    Earth Day 2022: IOC presents Carbon Action Awards to 20 sports organizations


    To mark Earth Day 2022, 20 major sports organizations were presented with the Carbon Action Awards of the International Olympic Committee (IOC), which recognize efforts to reduce their greenhouse gas emissions. The 20 organizations, including twelve international sports Federations (IFs), seven National Olympic Committees and the Association of National Olympic ...

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    IOC elects Samaranch as new vice president and five new IOC members


    The Feb. 18 proceedings of the 139th Session of the International Olympic Committee (IOC) in Beijing saw the election of a new vice-president and five new IOC members. Juan Antonio Samaranch Salisachs from Spain was elected as an IOC vice-president. His term will start on May 20, after the conclusion ...

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    Paris 2024 announces departure of its chief commercial officer


    Marlène Masure will be leaving her position as director of partnership and business development (chief commercial officer) on the Paris 2024 Olympic and Paralympic Games Organising Committee (COJO) in March “to pursue a new professional opportunity.” Her role, which she had taken over in April 2019, has now been split ...

  • Dong Dong Alibabas virtual influencer for the Olympics
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    Alibaba's virtual influencer for the Olympics


    Her name is “Dong Dong,” which means winter, and her mission is to engage with the fans of the Olympic Games in Beijing. That is what the official Olympic partner Alibaba Group said when presenting its new virtual influencer. Source: Alibaba Group Dong Dong is meant to ...

  • Opening Ceremony 2022 IOC Pres Thomas Bach © IOC Greg Martin
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    Anta Sports and Li Ning shares benefit from the Beijing Games


    With the start of the Olympic Games in Beijing, the share prices of Chinese sports companies Anta Sports and Li Ning have risen, each by almost five percent in recent days. Analysts attribute this to a positive mood among the population due to the Games. The value of one Anta ...

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    ​On outfits Swiss Olympians – and bobsledders – in Beijing


    After the Olympic Games in the summer of 2021, On, the Swiss sports shoe manufacturer traded on the New York Stock Exchange, is now also equipping the Swiss Olympic team in Beijing. For Tokyo 2021, On started supplying the entire Swiss team with apparel and footwear. In Beijing, the company ...

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    U.S. Congress seeks reassurances from the IOC over Xinjiang


    On Jan. 12, the U.S. Congressional Executive Commission on China (CECC) sent a letter to the president of the International Olympic Committee (IOC), Thomas Bach, inquiring about contracts for the acquisition of Olympic uniforms, as the suppliers, Anta and Hengyanxiang (HYX), have publicly acknowledged that they use cotton from the ...

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    Biden will boycott Beijing Olympics, citing human rights violations


    The U.S. government has just announced a diplomatic boycott of the upcoming Beijing edition of the Winter Olympic Games. This means that President Joe Biden and his administration will stay away from Beijing and China during the Games, although U.S. athletes will be allowed to compete. “The Biden administration will ...

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    Olympics spurred the demand for some sporting goods in Kazakhstan


    Sales of some sporting goods jumped in Kazakhstan during the past few months, which was likely associated with the Tokyo Olympics. Market research conducted by Delovoy Kazakhstan showed that the demand jumped in every segment where Kazakh athletes were competing. This year Kazakhstan for the first time performed in rock ...

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    WFSGI and sports brands partnered with the IOC on solidarity effort to supply uniforms at the Tokyo Games


    More than 500 athletes who competed at the Tokyo 2020 Games this summer received competition uniforms through the National Olympic Committee (NOC) Competition Uniform Support Program, thanks to a collaboration between the International Olympic Committee (IOC), the World Federation of the Sporting Goods Industry (WFSGI) and some of the world’s ...

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    Paris 2024 and Milano Cortina 2026 sign collaboration agreement


    The Organizing Committees for the Paris 2024 Olympic and Paralympic Summer Games and the Milano Cortina 2026 Olympic and Paralympic Winter Games have announced a collaboration agreement aimed at encouraging joint initiatives and activities toward more sustainable and innovative Games in 2024 and 2026. The agreement was signed by Paris ...

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    IOC recognizes six new sports federations, adds ski mountaineering for Milano Cortina 2026


    Six International Sports Federations (IFs) were granted full recognition by the International Olympic Committee ( IOC ) at its 138th session in Tokyo on July 20. The six new IFs are: the International Cheerleading Union ( ICU ), the International Federation of Muaythai Associations ( IFMA ...

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    Tokyo bans Olympic spectators amid Covid-19 emergency


    The Japanese Olympics Minister, Tamayo Marukawa , has announced that the Tokyo-area venues for the upcoming Summer Olympics , both indoor and outdoor, will not admit spectators. As for the presence of spectators in other areas, the organizers will consider “concrete measures” with each local governor involved, Marukawa said. The ...

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    The Beijing 2022 Olympics want to engage 300 million Chinese in winter sports


    The Beijing Organising Committee of the 2022 Olympic and Paralympic Winter Games has integrated the goal of positioning China as a new winter sports destination for local and overseas visitors throughout the planning process for the Games. It has just released a 108-page “Legacy Report of Olympic and Paralympic Winter ...

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    Ski mountaineering recommended for inclusion at Milano Cortina 2026


    The executive board of the International Olympic Committee ( IOC ) has recommended ski mountaineering for inclusion in the sport program of the Milano Cortina 2026 Olympic Winter Games . The proposal will be discussed and finalized at the IOC Session in Tokyo on July 20-21, 2021. The determination of ...

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    Puma reportedly agrees not to use the Tokyo 2020 mark


    Puma has reportedly settled a dispute with the U.S. Olympic and Paralympic Committee ( USOPC ), which claims to own trademarks for the Tokyo 2020, Beijing 2022 and Paris 2024 labels, with the right to use them for licensing and sponsorship agreements. The committee and Team ...