All FIFA World Cup articles
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ArticleFIFA expands digital pact with tech provider Globant
FIFA strengthens its alliance with Globant to develop advanced digital platforms, enhancing fan engagement ahead of major tournaments.
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News briefsAdidas unveils 2026 World Cup kits for 22 teams
Adidas is unveiling its largest-ever national team kit collection ahead of the 2026 FIFA World Cup, featuring designs for all 22 partner federations.
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News briefsDecathlon in partnership with Antoine Griezmann – switches from Puma to Kipsta
Kipsta, Decathlon’s own brand, continues to sign football deals. World champion Antoine Griezmann has now officially signed with Decathlon to wear Kipsta boots.
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News briefsAdidas and Mexico extends kit deal until 2034
Adidas and the FMF (Federación Mexicana de Fútbol Asociación) have jointly announced the extension of their partnership until 2034, reaffirming their commitment to the development of football.
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ArticleUS ‘soccer’ fandom surges, new insights revealed
A new report reveals key insights into the growing passion for football (soccer) in the US, shedding light on demographics and engagement trends.
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News briefsJoint FIFA 2030 World Cup bid from Argentina, Chile, Paraguay and Uruguay
During a ceremony at the Argentine Football Association (AFA) on Feb. 7, in the presence of Alejandro Dominguez, the president of the South American Football Confederation (CONMEBOL), officials of Argentina, Chile, Paraguay and Uruguay submitted a bid to jointly host the 2030 FIFA World Cup. It will be the event’s ...
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News briefsInfantino reportedly wants World Cup every three years
The FIFA’s president’s desire for more power, influence and revenue does not seem to stop after the World Cup in Qatar. According to an exclusive report by The Daily Mail, Gianni Infantino would like the FIFA World Cup to be held every three years instead of the current four. No ...
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News briefsGerman World Cup dropout does not change Adidas’ revenue forecast
Adidas is sticking to its sales expectations for the World Cup in Qatar even after the German national team was eliminated from the tournament.
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News briefsOfficial launch of the FIFA World Cup licensed double seal
Recently, FIFA approved Beijing Huaxia Chuanshi Collection Co., Ltd. to be the licensee of the FIFA World Cup Qatar 2022™ and the FIFA Women’s World Cup Australia & New Zealand 2023™ in China, and their products of the FIFA World Cups licensed double seal were officially launched. The seal has ...
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ArticleWhich countries show the most interest in the FIFA World Cup - and how does it compare to the Olympics?
Four out of nine consumers are interested in the FIFA World Cup. How does that compare to the Summer Olympics and who are the fans? YouGov Global Fan Profiles have now revealed that 45 percent of consumers in 50 markets either have “some interest” in the FIFA World Cup or ...
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News briefsUkraine joins Spain and Portugal’s bid for 2030 FIFA World Cup
Spain and Portugal have added Ukraine to their joint bid to co-host the 2030 FIFA World Cup. The news, unveiled by The Times, was confirmed by the presidents of the three countries’ football federations at a joint press conference at UEFA headquarters in Nyon, Switzerland, on Oct. 5. The Spanish ...
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News briefsHummel unveils “toned down” Denmark kits for Qatar World Cup
Source: LinkedIn Danish jerseys by Hummel for Qatar 2022 Hummel has unveiled Denmark’s official kits for the 2022 FIFA World Cup in Qatar. All the details for Denmark’s new jerseys were toned down, including Hummel’s logo and chevrons, as a “protest against Qatar and its human rights ...
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News briefs
Saudi Arabia considers co-hosting the 2030 FIFA World Cup
Saudi Arabia is reportedly planning to announce a joint bid to host the 2030 FIFA World Cup alongside Greece and Egypt. The Times has reported that an announcement by Saudi authorities is “imminent,” adding that Saudi Arabia would be the lead partner, contributing at least to the infrastructure costs endured ...
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News briefs
FIFA president spoke at WEF annual meeting in Davos
Speaking at a panel session at the World Economic Forum (WEF) annual meeting in Davos on May 23, FIFA president Gianni Infantino stressed football’s ability to unite people globally. Infantino used the upcoming FIFA World Cup in Qatar as an example of an upcoming opportunity. The session, titled “Sport as ...
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ArticleCrypto.com, Byju’s and Co: The sponsors and partners of the FIFA World Cup Qatar 2022
For the World Cup in Qatar at the end of 2022, FIFA has designated seven official sponsors. Among them is Crypto.com, the cryptocurrency platform. We have an overview of all sponsors. FIFA has announced two tech companies, Crypto.com and Byju’s, as new sponsors for the World Cup in Qatar. The others are Budweiser, HiSense, McDonald’s, Vivo and Mengniuir. In addition to the seven sponsors for the World Cup, FIFA has six long-term partners.
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ArticleUEFA proposes an Intercontinental Nations League
FIFA and UEFA are both trying to expand the range of football mega-events that they are offering to the public. After the failure of its Super League project in April, the European organization is reacting to FIFA’s new plans to double the frequency of its World Cup by signing a ...
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News briefs
Adidas opposes holding the FIFA World Cup every two years
Joining a growing number of industry officials, Kasper Rørsted has criticized plans by FIFA to double the frequency of its football World Cup, holding it every other year. The CEO of Adidas, which is one of the main sponsors of the World Cup, reportedly told a Danish newspaper: “I don’t ...
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News briefs
Boris Johnson backs British-Irish bid for the 2030 World Cup
The U.K. Government has pledged £2.8 million (€3.2 million) to promote a potential joint bid by the U.K. and Ireland to hold the 2030 FIFA World Cup of football. In an interview with The Sun on March 2, British Prime Minister Boris Johnson said that his government is “very keen ...
