Winter Sports – Page 23
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News briefs
Nike has stopped marketing snowboarding clothing under the Nike SB...
Nike has stopped marketing snowboarding clothing under the Nike SB label, but it has signed up Chloe Kim as an ambassador. She won the gold medal in the women's snowboard superpipe at last year's X Games in Aspen.
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News briefs
Burton Snowboards announced just before Christmas that it will be...
Burton Snowboards announced just before Christmas that it will be able to market all its apparel products and accessories in France under the Burton brand name. Up to now, the American brand had to label these products as B Snowboards because the rights to the brand were owned by a ...
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Julbo is supporting Snowboard Germany by supplying sunglasses and helmets...
Julbo is supporting Snowboard Germany by supplying sunglasses and helmets for the members of its national team
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Article
Keller Sports wins prizes, adds top winter sports brands
Keller Sports, the first online retailer in Europe to have chosen a premium positioning in the market, won a couple of important prizes a few weeks ago in a prestigious contest for the “Shop Usability Award,” organized by a German retail consultancy, Shoplupe. Competing against 533 other e-commerce websites in ...
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News briefs
Seth Wescott, a 39-year-old American pro snowboard rider who has...
Seth Wescott, a 39-year-old American pro snowboard rider who has collected many medals, has made an unspecified investment in Winterstick Snowboards as the American company plans to set up its first workshop to make customized snowboards. The company will transform an old barn on the western side of Sugarloaf Mountain, ...
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K2 and Ride Snowboards completed the renovation of their new...
K2 and Ride Snowboards completed the renovation of their new European headquarters at Penzberg, near Munich, inviting “cool” guests to a “Serious Fun BBG” party
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News briefs
Burton Snowboard has promoted Chris Patsch to the position of...
Burton Snowboard has promoted Chris Patsch to the position of European marketing manager for its Burton and Anon brands, reporting to the company's European chief, Hermann Kapferer. He first joined Burton in 2010 as marketing coordinator for The Program.
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News briefs
Burton Snowboards reported late last month that its founder and...
Burton Snowboards reported late last month that its founder and chairman, Jake Burton, is expected to make a full recovery in the next few months, after undergoing treatment for a very dangerous and rare disease. He spent nearly two months on full life support at a hospital for a case ...
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News briefs
Boardsport Source reports that the Austrian snowboard factory of Global...
Boardsport Source reports that the Austrian snowboard factory of Global Sports Technologies (GST) will cease production at the end of July. The plant's 85 staff were apparently informed on 25 February that the activity in Antiesenhofen had become untenable because production costs are relatively high in Austria while selling prices ...
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News briefs
Vans celebrated the return of snowboard boots for 2015/2016 with...
Vans celebrated the return of snowboard boots for 2015/2016 with the Vans Snow Day in the Austrian town of Mayrhofen, on Feb. 2-4. As reported by Boardsport Source, Vans had missed the 2014/2015 winter with its snowboard boot collection after a factory mishap.
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Ride Snowboards has a new global marketing manager, Carson Schubert,...
Ride Snowboards has a new global marketing manager, Carson Schubert, who was previously brand and marketing manager at the High Cascade Snowboard Camp in Oregon
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Matthias Aichinger, a former salesman for Burton Snowboards, replaces Angela...
Matthias Aichinger, a former salesman for Burton Snowboards, replaces Angela Nowak as Austrian sales manager of Chiemsee
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A Norwegian snowboarder, Silje Norendal, will be featured in the...
A Norwegian snowboarder, Silje Norendal, will be featured in the women's advertising campaign of Skullcandy under a new endorsement deal
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Burton is set to host the world's largest street snowboarding...
Burton is set to host the world's largest street snowboarding contest in the Roppongi Hills Arena of Tokyo on Nov. 15
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News briefs
In the U.K., ski and snowboard boot sales increased by...
In the U.K., ski and snowboard boot sales increased by 10 percent and 21 percent, respectively, in the 2013/14 season as compared to 2012/13. According to the Snowsport Industry of Great Britain (SIGB), which has released its trade survey findings, the market is showing positive growth for the first time ...
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News briefs
Nike plans to drop out of snowboarding and free-skiing after...
Nike plans to drop out of snowboarding and free-skiing after the holiday 2014 collection to concentrate on the growing skateboarding segment in action sports. The company will continue to honor sponsorship deals with athletes in these domains until the end of their contracts.
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News briefs
Cold Mountain, a Chinese multi-brand retailer for surf and snowboard-related...
Cold Mountain, a Chinese multi-brand retailer for surf and snowboard-related items, has opened its flagship store in the youth-oriented Sanlitun Soho shopping center of Beijing. The retailer already has nine other stores in the country.
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Short stops
Adidas has signed up a frequently filmed Canadian snowboard champion,...
Adidas has signed up a frequently filmed Canadian snowboard champion, Louif Paradis, to help promote its snowboard clothing line, first launched in the winter 2013 season
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Article
Winter sports lift Head sales
An acquisition and an uptick in winter sports sales have enabled Head to improve its sales and to reduce its loss for the first half of this year. The Austrian company estimates that it will gain share in a declining winter sports market in the upcoming season.Head's sales increased by ...
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News briefs
Halti, the Finnish winter sports and outdoor apparel brand, has...
Halti, the Finnish winter sports and outdoor apparel brand, has just completed a strategic review after the arrival of a new chief executive, Jukka-Pekka Vuori, earlier this year. Vuori was previously the chief marketing officer at Fonecta, a Finnish company specialized in media. He replaced Martti Uusitalo, who remains one ...
