All Women articles – Page 4
-
ArticleWomen in sports business: facts and figures on international women’s day
#BreakTheBias is the slogan for International Women’s Day 2022, and many sports and outdoor brands are also using the slogan together with the hashtags #InternationalWomensDay and #IWD2022 for their own campaigns in the “Women’s Month of March.” On the occasion of Women’s Day, SGI Europe examined the quota of women ...
-
C-Suite InterviewSara Molnar: “As a modern leader, diversity must be on your agenda”
Sara Molnar explains why, in her opinion, business success and diversity are related and which campaigns on the topic she finds particularly successful.
-
News briefsGym+Coffee adds seven female football and cricket ambassadors to athlete’s teams
Irish activewear and athleisurewear brand Gym+Coffee has added seven new faces to its ”Make Life Richer Collective.” Professional football and cricket athletes Jodie Taylor, Rachel Corsie, Carla Humphrey, Sandy Maclver, Danni Wyatt, Sophia Dunkley and Tammy Beaumont are now official brand ambassadors of the fast-growing Irish company. Gym+Coffee currently has ...
-
News briefsPuma signs racer Emma Kimiläinen for Puma W Series Team in 2022
As part of its ”She Moves Us” brand campaign aiming for women in sports, Puma has just signed the Finnish motor racer Emma Kimiläinen for its Puma W Series racing team. The W Series is a free-to-enter championship on F3 single-seated, mechanically identical cars that runs since October 2018, with ...
-
News briefsPuma and Modibodi launch range of menstrual underwear for women
Puma and the Australian leak-proof apparel specialist Modibodi have teamed up to launch a range of leak-proof menstrual underwear and activewear designed to help women stay comfortable and active during their periods. Aside from the belief that menstruation shouldn’t keep women from exercising, it’s also in the partners’ best interest ...
-
News briefsU.S. Women’s Soccer reaches agreement on equal pay and working conditions
The players on the US Women’s National Team (USWNT) who filed a gender discrimination lawsuit against the US Soccer Federation have reached a settlement, ending a dispute over equal pay and working conditions that has been ongoing since 2016. In 2016, five USWNT players had initially filed a wage discrimination ...
-
ArticleAdidas campaign #SupportIsEverything continues to make headlines
The Adidas advertising campaign with bare breasts on large-scale posters to launch the brand’s new sports bra collection has led to lively discussions on social networks. Now Adidas-UK complemented the #SupportIsEverything campaign with another extraordinary measure. In London, the brand placed eight red, blue and green statues ...
-
News briefsCallaway will support Women’s Golf Day for another three years
Callaway Golf has announced a three-year extension as the official golf club sponsor of Women’s Golf Day. This year’s initiative is scheduled to take place on June 7. Callaway has been Women’s Golf Day’s sponsor since 2020. Women’s Golf Day is a global movement that supports women and girls through ...
-
ArticleNike among investors in U.S. women’s basketball
Nike announced that it has joined other backers in investing in the U.S. Women’s National Basketball Association (WNBA). The total investment by all parties is $75 million, making it the largest capital raise to date for a women’s sports organization. In addition to Nike, which has been a commercial partner ...
-
News briefs
Adidas aims to keep women active during their cycle with TechFit Period Proof pants
Adidas is tackling an issue that has thankfully been de-tabooed in recent years: menstruating women in sports. With its new TechFit Period Proof tights and shorts, the German company now offers training pants that provide an extra layer of safety against menstrual blood leakage. The two styles incorporate Adidas’ Flow ...
- Previous Page
- Page1
- Page2
- Page3
- Page4
- Next Page
