All Women articles – Page 2
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News briefsNew £30 million fund to support grassroots women’s football in the UK
The UK Department for Culture, Media and Sport and The Football Association (FA) have announced a £30 million (€35m) fund for grassroots football in England. The Government is providing £25 million (€29.2m) in funding while The FA is contributing £5 million (€5.8m). The fund was inspired by England’s women’s national ...
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News briefsAthleta introduces new experiential fitness series for women in the US
Athleta, a brand of Gap Inc., announced a new experiential fitness series for women, Move with Athleta, beginning Nov. 16 in New York City and continuing through 2024 in cities across North America, including Los Angeles, Miami, Boston and San Francisco. The series is rooted in Athleta’s ...
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News briefsEngland cricket announces parity in match fees
The England and Wales Cricket Board (ECB) has announced that it is increasing match fees for England Women to reach equal match fees for the women’s and men’s teams. As reported in July, the International Cricket Council (ICC) had already announced that men’s and women’s teams would receive equal prize ...
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News briefsLacoste launches first line of women’s underwear
French brand Lacoste has introduced its first line of women’s underwear at the intersection of fashion and sport. The brand launched its first underwear for men back in 1966. The new women’s line comprises four capsules in four styles, dubbed Heritage, Branding, Essential, and Signature. All the 50 pieces in ...
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News briefsNike will finally sell replica shirt worn by England goalkeeper Mary Earps
Nike has announced that it will finally sell replicas of England goalkeeper Mary Earps’ World Cup shirt. The sportswear giant, which is the team’s kit supplier, had been criticized for deciding not to sell goalkeeper shirts, as SGI Europe also reported in July. The company has now “secured limited quantities ...
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News briefsLadies European Tour opens performance institute with R&A
Women’s pro golf tour LET (Ladies European Tour) has launched a new LET Performance Institute (LETPI), supported by The R&A. The institute was officially launched at the AIG Women’s Open at the Walton Heath Golf Club in England on Aug. 12, in the presence of Olympic gold medalist Jessica Ennis-Hill. ...
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News briefsWomen’s volleyball brand Avoli launches first collection
Avoli, a US-based volleyball brand aimed exclusively at women and girls, launched its first line of products on July 27, featuring the Avoli Low-Top volleyball shoe, as well as recovery slides, knee pads and sleeves. The new Avoli shoe was designed specifically for the demands of women’s volleyball and the ...
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ArticleNike presents “What The Football” campaign to kick off FIFA Women’s
Ahead of the FIFA Women’s World Cup™ (July 20-August 20, 2023), Nike has unveiled the “What The Football” campaign, championing female soccer players from around the world who are changing the game and inspiring the world through the power of sport. The campaign, which features 11 top ...
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News briefsJordan Brand Jumpman appears on a WNBA uniform for the first time
The Jordan Brand Jumpman emblem appeared for the first time on a Women’s National Basketball Association (WNBA)’s uniform during the 2023 WNBA All-Star Game in Las Vegas on July 15. The logo appears on the chest of the jerseys and underscores the commitment of the Jordan Brand, jointly run by ...
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News briefsICC announces equal prize money for men’s and women’s teams in cricket
The International Cricket Council (ICC) has announced that men’s and women’s teams will receive equal prize money at ICC events. The historic decision was taken at the ICC Annual Conference in Durban, South Africa, ”well ahead” of the 2030 scheduled deadline that had previously been set for that objective. Teams ...
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ArticleUK study highlights the advantages in sponsoring women’s sports
A new study from the Women’s Sport Trust has highlighted the positive outcomes for brands if they invest in women’s sports. Founded in 2012, the Women’s Sport Trust is a UK-based charity that works to raise the visibility and increase the impact of women’s sports. According to its new study, ...
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News briefsDance performance in Paris introduces “next era for Nike Women”
Source: Nike A scene from “Goddess Awakened” featuring pieces from Nike x Feng Chen Wang On July 5, Nike hosted Goddess Awakened, an outdoor performance in Paris to celebrate the power of womanhood through movement and style, in collaboration with New Zealand dancer, choreographer and Nike partner ...
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ArticleMartine Rose and Nike dissolve boundaries of men’s and women’s soccer styling
Source: Nike Nike x Martine Rose In her latest partnership with Nike, London-based designer Martine Rose dissolves the boundaries of men’s and women’s soccer styling with gender-neutral, tailored player suits. Connecting and merging the moments of “getting off the plane” to “arriving on the pitch,” the collection ...
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ArticleChanging the game: First volleyball brand dedicated exclusively to female players
Avoli, the first and only sports brand dedicated exclusively to the performance needs and demands of women’s and girls’ volleyball, has announced its official launch in the U.S. with the support of angel investors who recognized “the brand’s tremendous potential in the rapidly expanding landscape of girls’ volleyball.” The sport ...
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News briefsNike introduces the Phantom Luna women’s football boot
Source: Nike Nike Phantom Luna Nike is launching the Phantom Luna, described by the brand as “the most innovative and researched women’s-led boot in company history.” The boot features a new traction pattern, named Nike Cyclone 360, which is said to improve rotational traction and help players ...
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News briefsLululemon’s “Further” looks to meet needs of female endurance athletes
Lululemon’s new “Further” initiative, announced this week, is set to include product launches and events celebrating human possibility and how far women can go when they’re supported with resources and product innovations. To mark the launch, Lululemon released its first-ever road-to-trail running shoe, Blissfeel Trail, a continuation of the brand’s ...
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News briefsSave the Duck launches first women’s swimwear
Save the Duck, the Italian brand best known for its animal-free outerwear, is introducing its first women’s swimwear products as part of its spring 2024 collection. Swimwear for men has already been part of the brand’s offering. The new collection for women, crafted from recycled nylon and polyester, comprises a ...
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News briefsWorld Rugby puts women’s rugby at the heart of its growth plans
World Rugby, the global governing body for the sport of rugby union, has announced details of Accelerate, a new framework for the development of women’s rugby. Accelerate will see the international federation form bespoke partnerships with national unions, governments and brands to raise standards on and off the field. The ...
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News briefsFrance will invest up to €5 million to promote women’s football, adding to existing funds
Philippe Diallo, interim president of the French Football Federation (FFF), and Jean-Michel Aulas, member of the FFF executive committee and the owner of French football club Olympic Lyonnais, presented on April 13 a new plan to promote elite women’s football in the country. The budget that the FFF allocates to ...
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News briefsAsics launches new campaign targeting exercise gender gap
Asics has launched a global campaign highlighting the power of exercise to help women cope with everyday stresses. The campaign was developed in response to the Asics 2022 State of Mind Index, which revealed that globally, women tend to exercise less than men and, as a result, do not get ...
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