All Women articles – Page 2
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News briefsDance performance in Paris introduces “next era for Nike Women”
Source: Nike A scene from “Goddess Awakened” featuring pieces from Nike x Feng Chen Wang On July 5, Nike hosted Goddess Awakened, an outdoor performance in Paris to celebrate the power of womanhood through movement and style, in collaboration with New Zealand dancer, choreographer and Nike partner ...
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ArticleMartine Rose and Nike dissolve boundaries of men’s and women’s soccer styling
Source: Nike Nike x Martine Rose In her latest partnership with Nike, London-based designer Martine Rose dissolves the boundaries of men’s and women’s soccer styling with gender-neutral, tailored player suits. Connecting and merging the moments of “getting off the plane” to “arriving on the pitch,” the collection ...
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ArticleChanging the game: First volleyball brand dedicated exclusively to female players
Avoli, the first and only sports brand dedicated exclusively to the performance needs and demands of women’s and girls’ volleyball, has announced its official launch in the U.S. with the support of angel investors who recognized “the brand’s tremendous potential in the rapidly expanding landscape of girls’ volleyball.” The sport ...
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News briefsNike introduces the Phantom Luna women’s football boot
Source: Nike Nike Phantom Luna Nike is launching the Phantom Luna, described by the brand as “the most innovative and researched women’s-led boot in company history.” The boot features a new traction pattern, named Nike Cyclone 360, which is said to improve rotational traction and help players ...
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News briefsLululemon’s “Further” looks to meet needs of female endurance athletes
Lululemon’s new “Further” initiative, announced this week, is set to include product launches and events celebrating human possibility and how far women can go when they’re supported with resources and product innovations. To mark the launch, Lululemon released its first-ever road-to-trail running shoe, Blissfeel Trail, a continuation of the brand’s ...
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News briefsSave the Duck launches first women’s swimwear
Save the Duck, the Italian brand best known for its animal-free outerwear, is introducing its first women’s swimwear products as part of its spring 2024 collection. Swimwear for men has already been part of the brand’s offering. The new collection for women, crafted from recycled nylon and polyester, comprises a ...
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News briefsWorld Rugby puts women’s rugby at the heart of its growth plans
World Rugby, the global governing body for the sport of rugby union, has announced details of Accelerate, a new framework for the development of women’s rugby. Accelerate will see the international federation form bespoke partnerships with national unions, governments and brands to raise standards on and off the field. The ...
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News briefsFrance will invest up to €5 million to promote women’s football, adding to existing funds
Philippe Diallo, interim president of the French Football Federation (FFF), and Jean-Michel Aulas, member of the FFF executive committee and the owner of French football club Olympic Lyonnais, presented on April 13 a new plan to promote elite women’s football in the country. The budget that the FFF allocates to ...
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News briefsAsics launches new campaign targeting exercise gender gap
Asics has launched a global campaign highlighting the power of exercise to help women cope with everyday stresses. The campaign was developed in response to the Asics 2022 State of Mind Index, which revealed that globally, women tend to exercise less than men and, as a result, do not get ...
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News briefsNike develops absorbent liner that helps protect women against period leaks
Nike has created the Leak Protection: Period, an ultrathin, absorbent liner that helps protect against period leaks. The company said that periods could be a barrier to sport and movement for teens and adults, and Leak Protection is meant to provide extra comfort and confidence. Nike designers combined a two-layer ...
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News briefsThe women sign up for Premier Padel
Premier Padel’s president, Luigi Carraro, appears to be as good as his word. As we reported last week, the league has been promising to bring women into its tournaments over the course of the current season. Indeed, Carraro said, the only reason the women weren’t playing already in the Ooredoo ...
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News briefsNew research identifies female runners' safety concerns
Adidas surveyed 9,000 runners internationally to understand men’s and women’s experiences and perceptions of safety when running. 92 percent of women reported feeling concerned for their safety, with half (51%) afraid of being physically attacked, compared to 28 percent of men. Over a third (38%) of women have experienced physical ...
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ArticleWomen in leadership in the sporting goods industry
We conducted our biggest ever survey of senior management, to find out how many women hold leadership roles. The results may surprise you.
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Infographics & DataGender and leadership in the sporting goods industry
How many women are on the executive teams and boards in the sporting goods industry? Find out in our latest exclusive interactive graphic.
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News briefsPuma and June Ambrose celebrate women in co-branded collection
Puma and creative director June Ambrose launched their first co-branded collaboration, “Keeping Score.” The 20-piece collection of apparel, footwear and accessories celebrates Ambrose’s career and impact within hip-hop and fashion, and is meant to encourage women to “keep score” of their wins. Ambrose joined Puma in 2020 as the creative ...
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ArticleThe Women’s Sports Network is now live in the U.S.
Fast Studios, a Los Angeles-based streaming venture studio, announced that the Women’s Sports Network is now officially live. Supported by 12 professional women’s sports leagues and associations, including the WNBA, LPGA, U.S. Ski & Snowboard and Athletes Unlimited, the Women’s Sports Network is the one-stop shop for the best in ...
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News briefsSponsorship deals across women’s sports have increased 20%, new report suggests
Sponsorship deals with women across the major U.S. sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League and Liga F), and Big Bash League, AFL, NRL Telstra Premiership, Netball Superleague, Suncorp Super Netball and World Netball, have increased by 20 percent year-over-year, according to ...
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News briefsPuma teams up with Modibodi on a series of “Period Pep Talks”
Puma has collaborated with absorbent apparel brand Modibodi on a series of Period Pep Talks with female athletes designed to encourage women and girls to stay in sport. The initiative is meant to address the problem of girls quitting sports due to periods. The talks feature Australian rugby star Tiana ...
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News briefs
European Commission and UEFA extend cooperation with new agreement up to 2025
The vice president of the European Commission, Margaritis Schinas, and UEFA president Aleksander Čeferin have renewed the European Commission-UEFA Arrangement for Cooperation, which first entered into force in 2014. They met on Oct. 6 at the European Commission headquarters in Brussels. According to UEFA, this latest institutional agreement, which provides ...
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ArticleSports Direct pledges to donate footballs to encourage girls’ participation in the game
Sports retailer Sports Direct has launched the Equal Access campaign, donating free footballs to grassroots clubs across the U.K. The company is responding to the most recent historic moment for women’s football and the growing call for more opportunities for girls to play the game. The campaign is part of ...
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