All Women articles
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News briefsNike’s After Dark run sparks debate
Nike’s After Dark Tour brought 5,000 women runners to London for a night event, but backlash followed after reports of men joining the race.
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News briefsUK’s first women’s sports store opens
The UK’s first retail space dedicated entirely to women in sport has opened, offering curated performance apparel and gear.
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ArticleHettas Crowdfunds Growth for Women’s Footwear
Canadian women-focused running shoe brand Hettas begins equity crowdfunding on FrontFundr, inviting community investors to join its mission and fuel new product-and-research growth.
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ArticleWomen’s shoes still don’t fit
A new study shows most running shoes are still built for men’s anatomy — leaving women runners with discomfort, fit issues, and preventable injuries
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News briefsAsics helps reimagine physical education kit for UK girls
The “Undropped Kit” has been designed in collaboration with UK teenagers and their partners.
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News briefsUS Olympic committee changes policy on transgender women
The US Olympic & Paralympic Committee (USOPC) appears to have banned transgender women from competing in women’s Olympic sports.
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News briefsMichele Kang launches global multi-team women’s football organization
The world’s first global multi-team women’s football organization is set to bring unprecedented investment into the sport if Korean-American businesswoman, philanthropist, investor and owner of several sports teams, Michele Kang, has her way.
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News briefsThe untapped potential of female fans in new report on sports merchandise
New research from Klarna, the AI-powered global payments network and shopping assistant, and fan intelligence company Sports Innovation Lab suggests that sportswear brands should address gender-based disparities in women’s sports merchandise accessibility. The new report, titled “Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise,” found ...
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News briefsComing next year: a new women’s basketball league
A professional league for women’s three-on-three basketball will debut in January 2025 – and in Miami, to judge by its placeholder website. Called Unrivaled, the league was co-founded by WNBA players Breanna Stewart and Napheesa Collier. According to Sportico, it has just undergone a round of seed ...
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News briefsWomen’s tennis and Saudi investment fund announce multi-year deal
The Women’s Tennis Association (WTA) and Public Investment Fund (PIF) have unveiled a multi-year partnership that is meant to grow women’s professional tennis and inspire more women and girls around the world to take up the sport. As part of the agreement, PIF will become the first-ever naming partner of ...
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ArticleGlobal survey on women’s sports calls for brand investment
According to a new global survey from Parity and SurveyMonk, women’s sports fandom is moving to the mainstream, and the gender gap is expected to narrow further in the coming years. However, more than half of the surveyed (53 percent on average) said that brands are not investing enough in ...
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News briefsUEFA opens bidding for women’s soccer gear rights
UEFA has initiated a tender process to secure rights for match balls and apparel exclusively for its women’s competitions throughout the 2025-2030 period. Included in this cycle are five editions of the UEFA Women’s Champions League, the 2029 Women’s European Championship and various age-group tournaments. The tender process will kick ...
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News briefsKappa sponsors platform for women’s football
The sports-apparel brand Kappa, we learn from Diffusion Sport, has become the technical sponsor of WomanGoal, which describes itself as the “first international platform created to promote women’s soccer” and as specializing in “talent recruitment, training, asset creation and business building for women’s soccer at a global level.” WomanGoal seeks ...
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C-Suite InterviewUlrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
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News briefsHohenstein develops specific sports bra test method
Hohenstein, a German provider of textile testing and a founding member of Oeko-Tex, announced the development of a new test method that is said to scientifically measure the support level of sports bras, an advancement from “previously subjective claim,” the company said. The new method creates reproducible, independent results without ...
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News briefsPuma celebrates inspiring women with Shapeluxe collection
Puma has introduced a new training collection to celebrate women who defy expectations, dubbed Shapeluxe. The collection features high performance pieces that are said to seamlessly move with the wearer thanks to Lycra Adaptiv materials. The Shapeluxe collection comprises low support and medium support bras, seamless tights (high waist fit, ...
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News briefsThree bids for FIFA Women’s World Cup 2027
FIFA has confirmed three bids from member associations to host the FIFA Women’s World Cup 2027: two joint-bid submissions and one single-bid submission received from member associations representing three confederations. The bids include a joint submission from the Royal Belgian Football Association, the German Football Association and the Royal Netherlands ...
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ArticleFairmonde Golf welcomes LPGA golfer Angel Yin as a shareholder
Fairmonde Golf, an eco-friendly women’s golf apparel brand based in Wyoming, announces that US LPGA professional Angel Yin, an esteemed role model in the golf industry, has become a substantial shareholder in the brand. Yin, known for her outstanding performances at the Buick LPGA Shanghai and her prestigious win at ...
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News briefsNordica launches US Connect Tour
Nordica announced The Connect Tour for the US market, a multi-resort national tour for women to help connect and build communities through group ski days. “Skiing makes people feel alive. We want to share that joy with others and help them connect with a new ski buddy,” explains Carly Driscoll, ...
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ArticleWomen’s elite sport revenues to surpass $1bn for the first time in 2024
According to a new report by consulting firm Deloitte, women’s elite sports will generate global revenues of US$1.28 billion in 2024, surpassing the US$1 billion milestone for the first time. This total will also mark an increase of more than 300 percent from Deloitte’s previous valuation in 2021. These projections ...
