All Women articles – Page 3
-
ArticleWomen’s football in Europe to grow sixfold in commercial value by 2033
UEFA has launched a new report highlighting the potential for growth in the European women’s club and league game over the next decade. According to the report titled The Business Case for Women’s Football, women’s football could see a six-fold increase in its commercial value over the next decade, reaching ...
-
News briefsSports Alliance: Fitness industry is male-dominated
The international fitness industry is male-dominated, and leadership positions are mainly held by men. This is the conclusion of a study conducted by Sport Alliance and Women in Fitness Association (WIFA). A total of 679 participants from the fitness industry took part in the (non-representative) global online survey. The results ...
-
News briefsOn expands product offering with new sports bra line
Source: On Swiss running brand On has announced the expansion of its product offering in the performance sportswear market with a new collection of sports bras. According to the company, On’s product team has spent the past two years trying to develop a sports bra that meets ...
-
ArticlePuma's top female footballers talk about “She Moves Us” ahead of Women’s Euro Championship
Several well-known female footballers spoke candidly about the sacrifices and challenges of being a female professional in a “She Moves Us” video talk for sports brand Puma: “I’ve had to challenge male standards just by being a football player. I think most people in the world see it as a ...
-
News briefs
Milano Cortina 2026 announced as the most gender-balanced Olympic Winter Games of all time
Four new women’s events have been added to the Olympic Winter Games Milano Cortina 2026, leading to a record number of women’s events. There will be 50 women’s events, up from 46 in Beijing in 2022. With 1,362 women competing, namely 47 percent of participants, Milano Cortina 2026 is set ...
-
ArticleNew French survey highlights the role of brands and media in women’s sports
BVA Group, a research and consulting firm specializing in behavioral science, has released the preliminary results of a survey on the role of brands and media in women’s sports in France. The study was conducted on a representative panel of French people, combined with the analysis of the activity of ...
-
ArticleWNBA player Breanna Stewart and eBay show trailblazer sneaker collection
Whether it’s signature sneakers for women basketball players, boots for women soccer players, or in other sports, there are few professional women athletes who can call a signature shoe their own. Rather, female designers or artists get a shoe named after them. Basketball player Breanna Stewart got her own signature ...
-
News briefsNew Nike Athlete Think Tank worth $1.3 million
Nike has launched the Nike Athlete Think Tank. A platform designed to support women and girls in sports. “Because women and girls don’t have equal access to play and sport, we teamed up to share our experiences and turn insights into action and fight for gender equality,” tennis player and ...
-
News briefsNike releases 20th impact report
Nike has published Breaking Barriers - FY21 Nike Inc. Impact Report, which marks the company’s 20th year of reporting its corporate social responsibility (CSR) progress. According to the new report, Nike is on track with the majority of its 29 targets for 2025 and expects to keep all targets on ...
-
ArticleWomen in sports business: facts and figures on international women’s day
#BreakTheBias is the slogan for International Women’s Day 2022, and many sports and outdoor brands are also using the slogan together with the hashtags #InternationalWomensDay and #IWD2022 for their own campaigns in the “Women’s Month of March.” On the occasion of Women’s Day, SGI Europe examined the quota of women ...
-
C-Suite InterviewSara Molnar: “As a modern leader, diversity must be on your agenda”
Sara Molnar explains why, in her opinion, business success and diversity are related and which campaigns on the topic she finds particularly successful.
-
News briefsGym+Coffee adds seven female football and cricket ambassadors to athlete’s teams
Irish activewear and athleisurewear brand Gym+Coffee has added seven new faces to its ”Make Life Richer Collective.” Professional football and cricket athletes Jodie Taylor, Rachel Corsie, Carla Humphrey, Sandy Maclver, Danni Wyatt, Sophia Dunkley and Tammy Beaumont are now official brand ambassadors of the fast-growing Irish company. Gym+Coffee currently has ...
-
News briefsPuma signs racer Emma Kimiläinen for Puma W Series Team in 2022
As part of its ”She Moves Us” brand campaign aiming for women in sports, Puma has just signed the Finnish motor racer Emma Kimiläinen for its Puma W Series racing team. The W Series is a free-to-enter championship on F3 single-seated, mechanically identical cars that runs since October 2018, with ...
-
News briefsPuma and Modibodi launch range of menstrual underwear for women
Puma and the Australian leak-proof apparel specialist Modibodi have teamed up to launch a range of leak-proof menstrual underwear and activewear designed to help women stay comfortable and active during their periods. Aside from the belief that menstruation shouldn’t keep women from exercising, it’s also in the partners’ best interest ...
-
News briefsU.S. Women’s Soccer reaches agreement on equal pay and working conditions
The players on the US Women’s National Team (USWNT) who filed a gender discrimination lawsuit against the US Soccer Federation have reached a settlement, ending a dispute over equal pay and working conditions that has been ongoing since 2016. In 2016, five USWNT players had initially filed a wage discrimination ...
-
ArticleAdidas campaign #SupportIsEverything continues to make headlines
The Adidas advertising campaign with bare breasts on large-scale posters to launch the brand’s new sports bra collection has led to lively discussions on social networks. Now Adidas-UK complemented the #SupportIsEverything campaign with another extraordinary measure. In London, the brand placed eight red, blue and green statues ...
-
News briefsCallaway will support Women’s Golf Day for another three years
Callaway Golf has announced a three-year extension as the official golf club sponsor of Women’s Golf Day. This year’s initiative is scheduled to take place on June 7. Callaway has been Women’s Golf Day’s sponsor since 2020. Women’s Golf Day is a global movement that supports women and girls through ...
-
ArticleNike among investors in U.S. women’s basketball
Nike announced that it has joined other backers in investing in the U.S. Women’s National Basketball Association (WNBA). The total investment by all parties is $75 million, making it the largest capital raise to date for a women’s sports organization. In addition to Nike, which has been a commercial partner ...
-
News briefs
Adidas aims to keep women active during their cycle with TechFit Period Proof pants
Adidas is tackling an issue that has thankfully been de-tabooed in recent years: menstruating women in sports. With its new TechFit Period Proof tights and shorts, the German company now offers training pants that provide an extra layer of safety against menstrual blood leakage. The two styles incorporate Adidas’ Flow ...
- Previous Page
- Page1
- Page2
- Page3
- Next Page
