All XXL ASA articles
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AnalysisThe 20 biggest sports retailers in Europe
Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
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News briefsEXTRA: XXL’s CEO fired
Freddy Sobin served for two years as XXL’s CEO. After a long and intense struggle to get XXL on the right course, he has now been relieved of his duties.
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ArticleXXL and Stadium could face millions in fines on price fraud
Ten companies have once again misled consumers with their pricing, according to the Swedish Consumer Ombudsman. If no improvement is made, the Swedish chains risk heavy fines.
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ArticleXXL revenues rose 7.2% in Q1
The company’s turnaround plan shows progress in the first period of 2025.
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ArticleXXL CEO: ‘2025 is the year we return to growth’
Outdoor and sports retailer XXL has had two long, harsh years. But in 2025, CEO Freddy Sobin believes, there will be a change.
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ArticleNorwegian sports retailers’ sales declined 4.4% in 2024
The biggest retailers in Norway recorded sales of NOK 12.5 billion (€1.07bn) in 2024 – a 4.4 percent decrease from the previous year.
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News briefsSports Direct owner Frasers Group abandons XXL ASA bid
Frasers Group will not pursue a voluntary offer for shares in XXL ASA at NOK 10 (€0.86) per share.
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ArticleXXL revenues contracted 1.8% in Q4
Despite continued negative market developments in the Nordic sports and outdoor markets, the Group’s results are benefiting from a cost reduction programme.
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News briefsXXL has a new Senior Vice President
Espen Marthinsen is XXL’s newest hire and begins as SVP Supply Chain Management & Development in February.
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News briefsXXL starts its own women’s fitness brand
In-house brands are often the most lucrative products for retail chains. Now XXL has expanded its portfolio with Bounce, a women’s fitness brand.
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ArticleXXL can finally move forward – rights issue raising €60m secured
Norwegian sporting goods retailer XXL has finally gotten the go-ahead from its major shareholders, including UK-based Frasers Group, to carry out a rights issue that will raise NOK 600 million (€60m) for the company.
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News briefsFrasers Group signals intention to buy XXL
Frasers Group, which owns 25.8 percent of XXL, has announced its intention to voluntarily offer all outstanding shares of XXL ASA.
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News briefsFrasers Group cancels XXL’s plan, forcing it to set up new company to solve crisis
At the recent extraordinary general meeting, the UK-based Frasers Group stopped an attempt to raise NOK 600 million (€60m) to stop an acute liquidity crisis.
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News briefsXXL to conduct an underwritten rights issue to secure €60 million
The company says that the issue is fully secured and that it has also agreed with lenders to extend its loan facilities.
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ArticleXXL sees some recovery in Sweden, reports another loss
The struggle to reach profitability for Scandinavin sporting goods retail group XXL is far from over. In Q3, ended Sep. 30, group Ebit was NOK -191 million (-€16.0m) versus NOK -155 million in the year-ago period.
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News briefsXXL has returned with a new Swedish store
XXL is back in Sweden’s eighth-largest city after implementing its new business strategy, which includes smaller premises.
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ArticleNorway’s largest sports retail chains recorded a 3.8% decline in sales in Q2
The reasons, according to the Norwegian Sports Industry Association, were a combination of the aftermath of the pandemic, increased costs and psychological factors.
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ArticleAfter disappointing Q2 report – XXL’s CEO: “We will cut more in 2024”
SGI Europe spoke to XXL’s CEO Freddy Sobin soon after the company released its Q2 report for 2024, which the company called ”disappointing.”
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ArticleXXL Q2 sales disappoint, but signs of improvement in Sweden, Norway
XXL ASA reported what it described as a “disappointing” sales performance in the second quarter of 2024. Its top line fell by 8.7 percent to 1,776 million Norwegian kroner (€151.7m), led by a decline in purchases of higher-priced capital-intensive goods, particularly bicycles. Sales were also negatively affected by limited product ...
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News briefsNew CFO for XXL
Norwegian retailer XXL ASA has appointed Lars Syse Christiansen as its new CFO. He previously held this position at CircleK and Storebrand Bank, among others. He is also currently CEO of Cardboard and Wanda, two companies he co-founded. Before founding Wanda, a circular logistics platform, Christiansen was CFO of Otovo ...
