A new, free whitepaper released by market researching company YouGov titled “uncovering the socially responsible sports fan” has been conducted in 51 countries around the world to learn more about the social and environmental attitudes of sports aficionados. In the report, YouGov Sport aims to help understand the impact of social and environmental priorities within sports and explores how sports fans respond to these topics.
As the study measures sports fans’ attitudes around the issues of social responsibility and equality, sports rights holders and their sponsors who aim to get involved in these matters get detailed information on specific markets and specified questions such as the influence of CSR and brand purpose on customer’s purchasing decisions.
