All Athletics articles – Page 5
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Short stops
Short Stops Week 46, 2022
RETAIL & DISTRIBUTION +++ U.S. Soccer has signed a multi-year renewal of its deal with Legends to manage the national governing body’s retail operations +++ Puma has opened a new 1,000-sqm store in Martinez, a city in the province of Buenos Aires, the brand’s largest store in Latin America ...
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News briefsLaureus 2022 Sport for Good Index released
Laureus, the global organization that celebrates sporting excellence and the power of sport to transform the lives of children and young people, has unveiled the second edition of the Laureus Sport for Good Index. The Index, developed in partnership with sports media and events company SportsPro, highlights the brands that ...
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ArticleDeckers: Hoka is more than a running brand
Deckers Brands believes its Hoka brand, already wildly successful, has plenty of upsides ahead as a head-to-toe brand serving running, trail and hiking consumers worldwide like rivals Salomon and VF Corp.’s North Face, and less like running-centric Brooks. “We are re-looking at our category approach,” proclaimed Dave Powers, president ...
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Short stops
Short Stops Week 42, 2022
CORPORATE AND M&A +++ French sports nutrition brand Baouw has raised €2 million in a new funding round led by Seventure Partners +++ According to ShopEatSurf, Boardriders has sold the beachfront Billabong House on Oahu’s North Shore, which has always been a focal point for the brand during the ...
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News briefsNew sports added to 2026 Commonwealth Games
Golf, BMX and coastal rowing have been added to the schedule of Victoria 2026 and thus will be part of the Commonwealth Games for the first time in the event’s history. In addition, shooting and 3×3 basketball will make a comeback to the Games the same year. Wrestling, on the ...
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News briefsDecathlon Italy introduces apparel line for the disabled
Decathlon Italy has presented its new apparel line for the disabled. Italy is the first country where the global sporting goods retailer has developed products specifically for people with a disability. The launch coincides with the 2022 IWAS Wheelchair Fencing World Cup, which will take place in Pisa, Italy, on ...
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Short stops
Short Stops Week 31, 2022
PRODUCT & MARKETING +++ Intersport and French football club Olympique de Marseille are extending their partnership, which has been in place since 2009, for three additional seasons +++ Decathlon is the new technical partner of Italian club L84 Futsal for the 2022/23 season +++ Kappa will be the official supplier ...
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News briefsAsics‘ new 3D-printed regeneration sandal sells out
Asics has launched the new Actibreeze™ 3D sandal, an innovative 3D-printed sandal designed to support the “body and mind recovery” of athletes in the after-performance phase. The new sandal features a novel geometric structure made possible by a parametric design process and 3D printing. Other key design elements include a ...
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ArticlePandemic curbed organized sports in Italy, but physical activity is on the rise
The number of registered sports participants in Italy dropped by 1,760,000 units in the 2019/20 period. The number of sports associations declined as well, with 5,166 of them shutting down during the two-year period. These are the key elements that emerge from I Numeri dello Sport 2019-2020 (Tr.: The Figures ...
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Short stops
Short Stops Week 29, 2022
EXECUTIVE CHANGES +++ Connexa Sports Technologies (formerly Slinger Bag) has appointed Rohit Krishnan, a venture capitalist at Unbound, to its board of directors +++ PRODUCT & MARKETING +++ Castore has signed British Olympic champion Eve Muirhead, one of the world’s most successful curlers, as its latest ambassador +++ ...
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News briefsPuma signs fastest woman alive
Source: Business Wire Elaine Thompson-Herah Puma has signed the world’s fastest woman alive, Elaine Thompson-Herah. The Jamaican sprinter and five-time Olympic champion is thus leaving Nike, with whom she had been associated her entire career. Thompson-Herah was seen wearing Puma-branded shoes and apparel earlier this week before ...
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Short stops
Short Stops Week 28, 2022
CORPORATE AND M&A +++ Australian footwear and streetwear retailer Sneakerboy has been placed into administration +++ PRODUCT & MARKETING +++ Speedo has announced an official partnership with the home nations of Team England, Wales and Scotland exclusively at the 2022 Commonwealth Games, which will be held in Birmingham, ...
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News briefsParis 2024 combines art and sport in its Cultural Olympiad
The Paris 2024 Organising Committee has launched its Cultural Olympiad, a program in which art and sport enrich each other and interact with the Paris 2024 Games. The Cultural Olympiad explores the connections between art and athletics and the values they share of excellence, inclusion, cultural diversity and universalism, among ...
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Short stops
Short Stops Week 26, 2022
E-COMMERCE & DTC +++ With its new logistics service Vinted Go, the Lithuania-based second-hand platform Vinted wants to develop more efficient shipping options for its own platform and third-party companies +++ Zalando has introduced a Europe-wide minimum order price to qualify for free shipping, with different minimum amounts in different ...
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ArticleSaysh secures $8m in funding from Gap's Athleta and others
Consumer-focused fund IRIS and Gap Inc.’s performance lifestyle brand Athleta have led an $8 million Series A funding round for startup sneaker and lifestyle company Saysh. Other investors in the funding round include the 50-percent female early-stage team at Redpoint Ventures, a venture capitalist that has successfully invested in companies ...
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Short stops
Short Stops Week 25, 2022
PRODUCT & MARKETING +++ Puma is the new kit partner of Cholet Basket, a professional basketball club that is based in Cholet, in western France, starting in 2022/23 and for three seasons +++ Watch brand Fossil has collaborated with Maui and Sons and Madrid Skateboards for two separate collections celebrating ...
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News briefs
Macron announces new and extended partnerships in Europe
Macron will be the new technical kit partner of the Oxford United Football Club from the start of the 2022/23 season. The deal will see the Bologna-based sportswear firm produce the official kit and training wear for the club’s men’s, women’s and Academy teams until the summer of 2026. Furthermore, ...
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News briefsNew Balance sues Steve Madden for alleged copyright infringement
New Balance Athletics has filed a design patent, trademark infringement, and unfair competition case, claiming that Steve Madden deliberately copied its 327 sneaker model with the launch of the “Chasen” shoe model. The complaint was filed in a Massachusetts District Court on June 7. New Balance introduced the 327 design ...
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Short stops
Short Stops Week 24, 2022
RETAIL & DISTRIBUTION +++ Twitter is testing a new feature, called Product Drops, which will allow online merchants to showcase their upcoming product launches using both text and images while also highlighting when the product will become available for purchase +++ Rip Curl is opening a new shop in Barcelona’s ...
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Short stops
Short Stops Week 20, 2022
RETAIL & DISTRIBUTION +++ Lululemon will open its first Spanish stores in Madrid’s Calle Serrano and Barcelona’s Paseo de Gracia +++ Team sports specialist Sport Pasch, a German brick-and-mortar retailer that also owns the e-commerce website deinsportsfreund.de, is Sport 2000 ’s latest Absolute Teamsport partner, the largest partner store to ...
