Takeover rumors around Puma have intensified, with reports linking the brand to CVC, ABG and Adidas.
Puma’s stock surged this week after Manager Magazin reported that CVC Capital Partners and Authentic Brands Group are preparing a takeover bid for the German sporting goods company. There is also speculation that Adidas could be interested in a deal, according to WWD.
Both Puma and Adidas have declined to comment on the rumors. No official confirmation of any talks has been made public.
Initial speculation started in August 2025, with rumors that François-Henri Pinault’s Artémis Group was considering a sale of its stake in Puma. The latest market moves appear to have revived takeover chatter, with investors reacting strongly to the potential involvement of private equity and brand management firms.
