News and insights about brands in the sporting goods industry – Page 161
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News briefs
Nike Training Club app to remain free
Nike will be keeping its Nike Training Club (NTC) app free of charge, and the brand has initiated a digital marketing campaign to spread the news. The company eliminated NTC’s premium fee temporarily in April, during the Covid-19 quarantines. NTC was designed as a subscription service delivering workouts, training programs ...
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VF to open its first multi-brand store
VF Corp. will be opening its first multi-brand store, called Orefici 11 Milano, in the autumn. Located in the Italian city, the three-level, 22,000-square-foot store is meant to reflect its surroundings, mimicking the courtyards, façades and balconies of typical Milanese apartment buildings, the so-called case di ringhiera (guard-rail houses). As ...
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Megmeister launches a cooling range for cyclists
Megmeister has announced the release of a new UltraFris Pro range, which is “set to revolutionize warm weather cycle performance,” the company claims. The products in this new range feature an innovative in-built cooling system that uses an athlete’s own sweat to cool them down, turning heat into “a performance ...
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News briefs
On partners with consumer electronics company on running kit
On Running and the Danish consumer electronics company Bang & Olufsen have jointly released a running kit, combining the Swiss sporting goods company’s Cloudboom shoe with a limited edition of Bang & Olufsen’s first wireless earphones, the Beoplay E8 Sport On Edition. The Beoplay earphones are made of rubber, textured ...
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News briefs
Oakley designs a mouth shield for the NFL
In collaboration with doctors and engineers from the National Football League (NFL) and the NFL Players Association, Oakley has come up with a mouth shield for the NFL’s 32 teams to use on the field to curb the spread of Covid-19. The shield will begin undergoing field tests in the ...
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News briefs
Nike will stop sponsoring the AS Roma team
AS Roma announced that it had agreed with Nike on an early termination of their sponsorship agreement after the end of the 2019/20 season. Reports indicate that Under Armour may be in line to take Nike’s place, paying higher fees. “The early termination of the commercial agreement will allow AS ...
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News briefs
Decathlon Italy partners with Carrefour
Decathlon is further expanding its collaborations with grocery store chains across Europe as part of its plan to make its products available to shoppers in their everyday life. After partnering with Carrefour in Belgium earlier this year, Decathlon is now teaming up with Carrefour in Italy. Some roducts of the ...
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ArticleAnta issues warning on first-half profits
Anta Sports Products said it expects to report a drop of about 25 percent in its earnings for the first half of this year, largely as a result of restrictions implemented during the Covid-19 crisis. They are even expected to be down by 35 percent from the year-ago period when ...
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ArticleXXL bounces back
It seems that there is light at the end of the tunnel for XXL ASA, after many quarters stuck in a downward spiral. To turn the business around, the leading Nordic sports retailer has been taking drastic steps such as cutting costs, clearing inventory and searching for new “sustainable” sources ...
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News briefs
Wolverine hires its first VP of advanced concepts and innovation
Wolverine Worldwide has hired Barry McGeough to be its first vice president of advanced concepts and innovation, with a purview extending to all 12 of the company’s brands. He will be seeking out new technologies, materials and other advancements – 5G, augmented reality (AR), artificial intelligence (AI), etc. – for ...
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News briefs
McDavid develops face masks for athletes
McDavid, a company that specializes in sports medicine, recovery items and personal protection equipment for variety sports, has developed a face mask for athletes. Available in three sizes and various colors, its new re-usable Sport Face Mask is structured in three layers. An antimicrobial lining effectively blocks droplets and particles ...
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News briefs
Wilson promotes Joe Dudy to president
Wilson Sporting Goods has promoted Joe Dudy to president. Dudy has been acting leader of the brand since autumn 2019, when Michael Dowse left in connection with the closing of Anta Sports Products’ takeover of Wilson’s parent company, Amer Sports. He is taking the helm at Wilson as the brand ...
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News briefs
Apple’s European tax victory may favor Nike’s case
Observers feel that the European Commission’s legal stance against Nike Europe over an alleged under-payment of taxes in the Netherlands has been weakened by a ruling by the General Court of European Court Justice that annulled its previous decision against Apple Corp. and the Irish government. The Commission had charged ...
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Chillos to launch a slide model for Saucony’s Endorphin Collection
Back in April, Saucony introduced the Endorphin Collection, a range of running shoes that comprises the Speed and Shift models as well as the the brand’s “fastest shoe ever,” a carbon-plated racing flat called the Endorphin Pro. Now another brand owned by Wolverine Worldwide, Chaco Footwear, is releasing a limited-edition ...
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Garmin partners with Surfline to provide watch-controlled surf video
Garmin has paired the release of two smartwatches – the Fenix 6 Solar and the Surf Edition of the Instinct Solar – with the inauguration of a partnership with Surfline Sessions of Huntington Beach, California. Garmin’s wearable devices measure wave count, top speed, distance surfed and total water time. The ...
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Google asked to make concessions to acquire Fitbit
Google has been told by the anti-trust authorities of the European Commission that they might endorse its proposed $2.1 billion acquisition of Fitbit, according to an exclusive Reuters report, as long as it pledges not to use the latter’s health and wellness data for its online advertising and search engine ...
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News briefs
Lululemon opens corner in a Munich department store
Lululemon has opened a shop-in-shop of 90 square meters in the urban sports section of Oberpollinger, the high-end department store in downtown Munich. It’s the first of the kind in Germany for Lululemon, which already has a store in Munich and eight others in the rest of the country.
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News briefs
Emil Iversen to race with One Way Sport
Fischer Sports has announced that Emil Iversen, the Norwegian cross-country ski champion who won two gold medals at last year’s World Cup in Seefeld, has adopted the new Premio SLG 20 ski racing poles of its One Way Sport subsidiary. The pole features a lighter carbon shaft than before.
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News briefs
Venum will replace Reebok as UFC apparel provider
Venum, a French manufacturer of clothing and accessories for combat sports, will replace Reebok as the new outfitting and apparel partner of the Ultimate Fighting Championship’s (UFC) mixed martial arts promotion starting in April 2021. The contract has been brokered by IMG. The financial terms of the deal have not ...
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News briefs
Macron signs new kit deals with FC Nantes and Reggina, and extends deal with Real Sociedad
Macron has announced a new technical sponsorship agreement with FC Nantes, a French football club that competes in Ligue 1, starting with the 2020/21 season. The Italian sportswear brand is also the new technical sponsor of Reggina 1914, an Italian football club commonly referred to as Reggina, based in Reggio ...
