News and insights about brands in the sporting goods industry – Page 34
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News briefsYoon Ahn adds nightlife-inspired approach to Nike football product
Source: Nike Nike x Ambush WC23 football and chainlink top and skirt In her latest collection, Tokyo-based Ambush designer and Nike collaborator Yoon Ahn puts sportswear, footwear and culture front and center while promoting fashion and self-expression – whether in the Ambush multiverse, on dance floors around ...
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News briefsEssilorLuxottica signs indefinite global license with Kodak
EssilorLuxottica and Eastman Kodak Company have announced the signature of a perpetual, worldwide license agreement granting the Italo-French group the exclusive right to use the Kodak brand for all products and services connected to its business. The brand has been part of the group’s portfolio of lenses since 2010 and ...
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News briefsLVMH has become a premium partner of Paris 2024
Luxury conglomerate LVMH has become a premium partner of the Paris 2024 Olympic and Paralympic Games in an unprecedented partnership that “will contribute to heightening the appeal of France around the world,” Bernard Arnault, chairman and CEO of LVMH, said in a statement. The terms of the agreement were not ...
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News briefsCastore is Britain’s second fastest-growing company, according to the Sunday Times
Castore, the sportswear brand backed by tennis star Andy Murray, has been named the second fastest-growing private company in Britain, according to The Sunday Times Hundred 2023 rankings. Recruitment firm Join Talent tops the list. Castore experienced annual sales growth over three years of 285.8 percent, according to the figures ...
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News briefsLeki celebrates 75 years
Leki is continuing to celebrate its 75th anniversary with an online flipbook 75 Years of Leki: A look back on the company history, the Lenhart family legacy, and 75 years of innovation and growth. A collection of 75 Years of Historical Photos has also been released to mark the occasion. ...
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News briefsDunlop’s sustainable new pádel ball
Source: Dunlop Dunlop has introduced its most sustainable model of pádel ball, according to Diffusion Sport and Tradesport. The Dunlop Eco Padel has a pressure-less core and a covering of synthetic felt that the company believes extend its shelf life and therefore make it ideal for occasional ...
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News briefsStockX x Represent release new sneaker
StockX yesterday began the limited release of a four-piece capsule collection in partnership with British streetwear brand, Represent. In addition to three pieces of apparel, the collection includes a limited-edition run of 300 of the bestselling, skate-inspired Bully Sneaker, in colors synonymous with StockX branding; green, white and gray. ...
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ArticleAdidas reportedly receives €508 million in Yeezy orders
Adidas is said to have received €508 million in orders for 4 million pairs of shoes from the now defunct Yeezy partnership, according to the Financial Times. This, sources report, exceeded the company’s most optimistic forecast, although total net sales were lower than the value of the stock. In its ...
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News briefsNike criticized for replica shirt decision
The FIFA Women’s World Cup Australia & New Zealand 2023 has just begun but English fans cannot purchase the replica shirt worn by their team’s goalkeeper, Mary Earps. According to the Daily Mail, Nike’s decision not to sell goalkeeper shirts is part of the company’s commercial strategy, although Earps pointed ...
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News briefsUsain Bolt and Colin Jackson talk records, the Puma family and the future
Puma has released an interview with the world’s fastest man, Usain Bolt, and sprint and hurdling athlete Colin Jackson to celebrate the 20th anniversary between Puma and Bolt in July. Source: Business Wire The conversation between Bolt and Jackson provides an engaging glimpse into the life of ...
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News briefsAdidas unveils its new Switch FWD running shoe
Source: Adidas Switch FWD Adidas is introducing the Switch FWD, a new running shoe design expected to launch globally on July 27. The EVA compound midsole in the Switch FWD features “intricately designed voids that collapse and spring forward, converting weight into forward motion,” the brand said. ...
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News briefsDecathlon may want to make private labels more concise
According to French industry magazine Challenges, Decathlon is planning to consolidate its numerous private brands. According to the publication, CEO Barbara Martin-Coppola plans to reduce the number of brands from around 70 to 12, while the Decathlon brand will be expanded through a range of multi-sport products. A similar step ...
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News briefsUYN aiming for a post-synthetic future in technical clothing
As part of the “Plastic free” July, Italian technical sportswear brand UYN has unveiled a technical shirt made entirely of bio-based fibers. The special edition Reinvented bio-shirt is made with a mix of organic-based fibers that can replace traditional synthetics derived from fossil fuels and still allow for breathability and ...
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News briefsNike launches Australia-inspired capsule collection
Nike is introducing the Nike AU Collection, the first Express Lane capsule collection inspired by Australia. The company’s so-called “Express Lane” strategy, rolled out in 2016, allows Nike to cut down from months to a few weeks the time between the product’s design and its availability at retail. Nike reminded ...
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News briefsLiverpool FC and Peloton announce multi-year deal
Premier League club Liverpool FC has agreed a unique multi-year partnership with Peloton. The agreement, which makes Peloton the club’s first-ever digital fitness partner, includes both the club’s men’s and women’s teams. Liverpool FC and Peloton will team up to provide exclusive club-branded content on the Peloton platform. In addition, ...
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News briefsCallaway and Jon Rahm sign extension that includes equity stake
Callaway Golf and Spanish pro golfer Jon Rahm have announced a new long-term partnership extension. Rahm, who currently leads the PGA Tour with four wins in 2023, joined Callaway in 2021. The extension includes an “equity position” for Rahm in Topgolf Callaway Brands. Rahm will continue to use Callaway and ...
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ArticleNike presents “What The Football” campaign to kick off FIFA Women’s
Ahead of the FIFA Women’s World Cup™ (July 20-August 20, 2023), Nike has unveiled the “What The Football” campaign, championing female soccer players from around the world who are changing the game and inspiring the world through the power of sport. The campaign, which features 11 top ...
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News briefsNike introduces new ReactX foam cushioning and the first sneaker to feature it
Source: Nike The new Nike ReactX foam is making its debut in the new Nike InfinityRN 4 running shoe. Compared to Nike React foam, the new ReactX foam is engineered to cut down its carbon footprint in a pair of midsoles by at least 43 percent thanks ...
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News briefsJordan Brand Jumpman appears on a WNBA uniform for the first time
The Jordan Brand Jumpman emblem appeared for the first time on a Women’s National Basketball Association (WNBA)’s uniform during the 2023 WNBA All-Star Game in Las Vegas on July 15. The logo appears on the chest of the jerseys and underscores the commitment of the Jordan Brand, jointly run by ...
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News briefsAn online course on AI for footwear
Footwearology, the self-described “only academy for footwear professionals” with operations in Barcelona, has introduced a course called “AI for Footwear.” Taught by Nicoline van Enter, one of the founders of Footwearology and Footwearology Lab, the course is designed for managers seeking an understanding of AI as well as for designers ...
