News and insights about brands in the sporting goods industry – Page 36
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News briefsJannik Sinner brings Gucci bag to Wimbledon’s Centre Court
Italian tennis player Jannik Sinner became the first-ever player to carry a non-white luxury branded bag, as opposed to a bag from a technical sponsor, onto a Wimbledon court on July 3. Sinner is an ambassador for Gucci. The custom bag, created by the Italian fashion house with the player, ...
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News briefsVivobarefoot tests digital platform for personalized footwear
Footwear and lifestyle brand Vivobarefoot is introducing VivoBiome, an experiential platform for personalized, circular, locally assembled footwear. Each VivoBiome product can be tailored to the customer’s needs and preferences. The VivoBiome footwear uses SLS 3D printing and artificial intelligence (AI) data. Vivobarefoot is looking for 200 Brits to try the ...
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ArticleMartine Rose and Nike dissolve boundaries of men’s and women’s soccer styling
Source: Nike Nike x Martine Rose In her latest partnership with Nike, London-based designer Martine Rose dissolves the boundaries of men’s and women’s soccer styling with gender-neutral, tailored player suits. Connecting and merging the moments of “getting off the plane” to “arriving on the pitch,” the collection ...
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ArticleKoroyd grows with new HQ, new hires and brand relaunch
Koroyd, a Monaco-based company offering an advanced impact protection technology, announced significant strategic growth developments across the company, including a move to an expanded headquarters, new hires across the business, a complete relaunch of its brand identity and messaging, and category growth in key markets. Over the past 18 months, ...
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News briefsATP Tour introduces official tennis merchandise collection
The Association of Tennis Professionals (ATP) has announced the launch of an official merchandise collection created in collaboration with Tennis-Point. The collection comprises apparel, equipment and other gear, marking the first time the ATP has launched such a comprehensive collection. The unisex apparel line includes polos, tees, hoodies, shorts and ...
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News briefsAdidas Originals collaborates with Ukrainian design label
Source: Adidas Adidas Originals x Kseniaschnaider apparel collection Adidas Originals and the progressive Ukrainian label Kseniaschnaider have teamed up to present a “daring collaborative collection featuring a host of imaginatively unconventional garments, footwear, and accessories.” Founded in 2011 by Ksenia and Anton Schnaider, Kseniaschnaider is an independent ...
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News briefsSuperfeet introduces new product names and packaging
U.S. insole supplier Superfeet is celebrating the 40th anniversary of its popular Superfeet Green insole with a complete overhaul of product names and packaging to enhance the insole discovery experience. The name changes and packaging updates align with the modern shopping experience, the brand said, and simplify the Superfeet insole ...
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ArticlePangaia and Goldwin first to join Spiber’s “Biosphere Circulation” program
Japanese biotechnology start-up Spiber has introduced the “Biosphere Circulation Program,” a breakthrough method for upcycling biobased and biodegradable textile and agricultural waste through the use of the company’s proprietary fermentation technology. The main objective of the program is to develop a global solution to produce fully recyclable textile products that ...
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News briefsNike introduces apparel tech auto-adapting to runners’ ventilation needs
Nike has introduced Aerogami, a new performance apparel technology that improves breathability for athletes. Think of it as a ventilation system that self-adjusts to one’s needs, creating a more breathable functional garment with on-demand ventilation. Nike describes it as a “product that interacts with your body in real-time as you ...
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ArticleAllbirds is giving away the secrets of its net-zero shoe
Allbirds has released the details of its net zero carbon shoe, M0.0NSHOT, and, in a bid to encourage competitors to create their own version, is giving away its entire methodology.
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ArticleSSU lands €150 million in funding, says worst of market disruptions are over
Signa Sports United (SSU), while bracing for less-than-stellar FY23 results impacted by macroeconomic headwinds and high industry inventory levels, is taking steps to generate €100 million in Ebitda savings by FY25 and less operational complexity in FY24 that will return it to profitable, long-term growth. Meanwhile, the Germany-based e-commerce company, ...
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News briefsSafilo, Hilfiger extend licensing agreement ahead of schedule until 2030
Italian Safilo Group announced the early renewal of its global licensing agreement with Tommy Hilfiger, owned by PVH Corp., for the design, manufacturing and distribution of Tommy Hilfiger branded sunglasses and optical eyewear collections until Dec. 31, 2030. “We are very pleased to continue our collaboration with Safilo,“ commented Martijn ...
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ArticleOrthoLite appoints new GM for India
Source: OrthoLite India Vikash Bajargyan OrthoLite, the global leader in branded comfort footwear, announces the appointment of Vikash Bajargyan as the new General Manager of OrthoLite India (OIN). In his new position, Bajargyan will oversee OIN’s overall operations. This includes leading manufacturing and business development, as well ...
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News briefsAdidas’ launches its first spikeless, laceless golf shoe
Source: Adidas Codechaos Laceless in white Adidas is launching the Codechaos Laceless, the first spikeless, high-performance golf shoe with a laceless (and Boa-less) construction in the brand’s history. The new shoe, based on a gender-neutral last and offered in a wide range of men’s and women’s sizes, ...
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News briefsCaptain Fin to launch in Europe
Following last year’s acquisition of San Diego-based surf lifestyle and hardgoods brand Captain Fin Co. by Liberated Brands – the global master licensee for Volcom and Spyder – Captain Fin is to officially launch in Europe. The launch coincides with the revitalization of its apparel collection, now infused with sustainable ...
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News briefsWattbike takes part in cycling event at first Olympic Esports Series
Wattbike, the U.K.-based specialist in indoor bikes, supported the cycling event at the first-ever Olympic Esports Series (OES), which took place in Singapore on June 22-25. The cycling event was held on June 23 as a team event over six different races, with players scoring points for their teams depending ...
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ArticleVuzix OEM consumer smart eyewear business enters countdown phase
At its annual general meeting, held last week at the company’s headquarters, Vuzix announced that it plans to sell 50,000 to 75,000 enterprise products in 2023. The smart glasses supplier predicts that the market for such smart glasses will grow 20- to 50-fold to $2.5 billion by 2028, and estimates ...
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News briefsFreitag presents first fully recyclable backpack
The first fully recyclable backpack from Swiss bag manufacturer Freitag is not made of recycled truck tarpaulins or PET bottles as before. All parts of the new backpacks called Freitag Mono[PA6] – from the waterproof fabric to the straps and buckles – are now made of a single material, polyamide ...
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News briefsPuma extends its partnership with the Egypt Football Association
Puma and the Egypt Football Association have announced a long-term partnership extension, which has existed since 2019. Puma will continue to supply bespoke kits for the men’s, women’s and youth teams. Under the new terms, Puma will also become the Egyptian League’s ball sponsor. With seven wins at the Africa ...
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News briefsVuori launches footwear in collaboration with Clae
California-based activewear brand Vuori, founded in 2015, is launching a sustainable sneaker line in collaboration with Clae, a footwear brand also from California. The collection’s first silhouette – the Vuori x Clae’s Malone Lite – is based on Clae’s Malone sneaker and features a variety of eco-friendly materials, including a ...
