News and insights about brands in the sporting goods industry – Page 37
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ArticleVans replaces The Vault with OTW by Vans as its new top product category
Vans has unveiled its new top category called OTW by Vans. The VF Corp brand explains that it is a “new platform where the brand’s most elevated product expressions and brand experiences come together with the innovators of art, design, style, skate culture and entertainment.” As a result, the previous ...
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News briefsAdidas Sportswear drops comfort-first collection, promoted by lineup of global celebs
Adidas has unveiled the latest drop from its new Adidas Sportswear label. Z.N.E. is a collection of comfortable and relaxed fits, featuring innovative materials such as Aeroready technology and four-way stretch fabric for maximum comfort. The collection of hoodies, track pants, t-shirts and shorts offers minimalist and distraction-free design for ...
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News briefsReebok to launch smart eyewear in early 2024
Authentic Brands Group, the owner of Reebok, and Innovative Eyewear have agreed on a new deal for the licensing of smart eyewear for Reebok. The initial Reebok smart eyewear collection, comprising styles for both men and women, is expected to launch in early 2024. Innovative Eyewear is the developer and ...
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ArticleRussian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
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ArticleHoka expands Fly Human Fly platform for new global campaign
Hoka, a division of Deckers Brands, has launched Murmuration, a global brand campaign spanning owned media, out-of-home, CTV, digital and paid social, running on Meta, Snapchat and TikTok. The campaign builds on the brand’s Fly Human Fly creative platform launched last year and is the brand’s most extensive global integrated ...
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ArticleBrand owners to get more flexibility in cross-border EU Trademark Infringement disputes
The latest ECJ ruling and what it means in practical terms for brand owners who intend to prosecute cross-border trademark infringements
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C-Suite InterviewMario Stucki: “Dimpora makes a membrane in a way no one else does”
A membrane that is waterproof, windproof, breathable, PFAS-free, biodegradable and recyclable. The science is already here. Dimpora’s CEO explains.
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News briefsAsics invests in haptics for VR exercise
Asics Ventures, the investment arm of the sportswear company, has invested in Valkyrie Industries Limited, whose hardware and software are designed to produce “immersive sports experiences” through “muscle-based haptics.” Asics’ funds will be helping bring to market Valkyrie’s EIR Armbands, which “combine virtual reality and electrical muscle stimulation.” The companies ...
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News briefsNike to release NFT
Nike has announced but not described a new sneaker NFT, due for release on June 20. Airphoria will be available in what the company calls the “ultimate sneaker hunt” through the networked video game Fortnite, published by Epic Games.
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News briefsPuma revamps its metaverse
Puma has established a sequel to its original metaverse. Black Station made its debut in September of last year as part of the company’s Futrograde show at New York Fashion Week. It sold NFTs (“digital collectibles”) that could be redeemed for physical sneakers. The new Black Station 2 has “two ...
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News briefsArena collaborates with Woolmark on beachwear collection
Arena has presented a new beachwear collection and collaboration with The Woolmark Company. The new product line for spring/summer 2024 was exhibited for the first time at the Pitti Uomo fashion show in Florence on June 13-16 in a special installation at the Giardino del Glicine. Each piece uses a ...
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News briefsPuma partners with Liga Portugal
Puma is the new official match ball supplier and official technical sponsor of Liga Portugal, the top-level Portuguese football league, in a sponsorship and licensing deal starting from the 2023/24 season. The two organizations will also work together on marketing, events and brand activation. The agreement was negotiated in 2022, ...
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Infographics & DataThe most faked sneaker models
One brand dominates, but with which iconic line? Our infographic shows the RRP, counterfeit price and resale value of the 10 most counterfeited sneakers.
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News briefsNike Well Collective vision commits to support the holistic notion of wellness
Nike is introducing Nike Well Collective, a vision that is meant to epitomize the brand’s commitment to serving the full spectrum of wellness – body, mind and life. Nike Well Collective, which is said to be “inspired by insights from women” and the Nike Sport Research Lab, is built ...
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News briefsThermore launches Ocean Cycle-certified Ecodown Fibers Ocean
Milan-based insulation manufacturer Thermore has launched its new fiber product called Ecodown Fibers Ocean, which it says is the first thermal insulation made from 100 percent ocean-bound raw materials (PET bottles). The new product is Ocean Cycle-certified and made at Thermore’s production site in Hong Kong. Thermore’s commitment to clean ...
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ArticleChanging the game: First volleyball brand dedicated exclusively to female players
Avoli, the first and only sports brand dedicated exclusively to the performance needs and demands of women’s and girls’ volleyball, has announced its official launch in the U.S. with the support of angel investors who recognized “the brand’s tremendous potential in the rapidly expanding landscape of girls’ volleyball.” The sport ...
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News briefsDecathlon unveils 3D-printed shoe
Decathlon, in partnership with printing specialists HP and the Italian-based Lonati (manufacturer of circular knitting machines), unveiled an innovation in shoe manufacture at the ITMA trade show in Milan, presenting a 3D-printed shoe. The shoe combines a sock made using Lonati’s XT-Machine and Double Cylinder E1530XS knitting machines, which enable ...
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News briefsAdidas licensee to introduce a new pádel brand
All for Padel (AFP) is planning to field its own brand, according to a pair of reports in CMDsport. The brand is to make its debut in December (for the Christmas season); include racquets, apparel and shoes; and take aim at “the new generations.” CEO José Luís Sicre assures CMDsport ...
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Infographics & DataSGI Sporting Goods Scorecard Q1 2023
How did Apparel, Footwear, Equipment and Retail perform in the first quarter of 2023? Our Sporting Goods Industry Scorecard has the answer.
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News briefsNike introduces the Phantom Luna women’s football boot
Source: Nike Nike Phantom Luna Nike is launching the Phantom Luna, described by the brand as “the most innovative and researched women’s-led boot in company history.” The boot features a new traction pattern, named Nike Cyclone 360, which is said to improve rotational traction and help players ...
