News and insights about brands in the sporting goods industry – Page 37
-
C-Suite InterviewMade for GenZ: Adidas talks exclusively about its new Adidas Sportswear line
What is Adidas Sportswear and how does it differ from the other Adidas lines? Aimee Arana, SVP General Manager of Adidas Sportswear explains all.
-
ArticleUK study highlights the advantages in sponsoring women’s sports
A new study from the Women’s Sport Trust has highlighted the positive outcomes for brands if they invest in women’s sports. Founded in 2012, the Women’s Sport Trust is a UK-based charity that works to raise the visibility and increase the impact of women’s sports. According to its new study, ...
-
News briefsIrving is Anta’s new Chief Creative Officer, signs 5-year deal
A month ago, we wondered if Kyrie Irving had signed a deal with Chinese sporting goods manufacturer Anta. Now we have clarity, as it has been announced that the Dallas Mavericks guard has agreed to a five-year shoe deal with the brand. A statement from Anta says Irving’s signature shoes ...
-
News briefsNike and Inter Milan extend partnership through 2031
Nike and Italian Serie A football club F.C. Internazionale Milano (“Inter”) have announced a new contract that will run until 2031. The partnership has been in place since 1998, one of the longest-lasting in European football. The new contract is reportedly worth €29 million – €26 million plus up to ...
-
News briefsTennis HoF goes digital
With the help of Infosys, the International Tennis Hall of Fame (ITHF) has instituted a metaverse. Visitors can peruse holographic statues of the greats (Navratilova, Laver, King, Ashe, Vergeer et al.), virtual artifacts (a racquet of Stefanie Graf’s from her Golden Slam of 1988, a dress of Serena Williams’s from ...
-
ArticleSkechers commits to English pickleball
Skechers has been named the official footwear sponsor of the 2023 English Open and English Nationals pickleball tournaments by Pickleball England. Last year, Skechers signed its first two elite pickleball athletes in the US and Canada, Tyson McGuffin and Catherine Parenteau. Shortly thereafter, the brand introduced the ...
-
ArticleGarmin DACH strengthens marketing team
Garmin DACH’s marketing team, led by Simone Weber, has grown with the addition of four new staff members responsible for Trade Marketing, Corporate Communications, Trade Show & Event, and Athletes & Influencer Marketing. The goal of the workforce expansion, according to the company, is to “take the next steps in ...
-
News briefsDance performance in Paris introduces “next era for Nike Women”
Source: Nike A scene from “Goddess Awakened” featuring pieces from Nike x Feng Chen Wang On July 5, Nike hosted Goddess Awakened, an outdoor performance in Paris to celebrate the power of womanhood through movement and style, in collaboration with New Zealand dancer, choreographer and Nike partner ...
-
News briefsCanada Goose to launch its first sneaker collection
Canada Goose is introducing its first-ever sneaker line on July 18. Called The Glacier Trail, the sneakers, which will debut in both a low-cut version as well as a high, for men and women, have been described by the brand as intersecting style and performance for versatile, multi-seasonal wear. The ...
-
News briefsAI design helps Canterbury create the lightest boot yet
Rugby brand Canterbury has launched the lightest and most advanced rugby boot the brand has ever made. The Speed Infinite Elite boot weighs just 217 grams (about the same as an iPhone); a 28 percent reduction in weight compared with the previous generation, achieved using AI-powered design. The Speed Infinite ...
-
ArticleNGO calls recycled plastic products “avoidance strategies”
AN NGO has denounced as “avoidance strategies” five tactics to deal with waste deployed by some of the biggest companies in the world
-
News briefsJannik Sinner brings Gucci bag to Wimbledon’s Centre Court
Italian tennis player Jannik Sinner became the first-ever player to carry a non-white luxury branded bag, as opposed to a bag from a technical sponsor, onto a Wimbledon court on July 3. Sinner is an ambassador for Gucci. The custom bag, created by the Italian fashion house with the player, ...
-
News briefsVivobarefoot tests digital platform for personalized footwear
Footwear and lifestyle brand Vivobarefoot is introducing VivoBiome, an experiential platform for personalized, circular, locally assembled footwear. Each VivoBiome product can be tailored to the customer’s needs and preferences. The VivoBiome footwear uses SLS 3D printing and artificial intelligence (AI) data. Vivobarefoot is looking for 200 Brits to try the ...
-
ArticleMartine Rose and Nike dissolve boundaries of men’s and women’s soccer styling
Source: Nike Nike x Martine Rose In her latest partnership with Nike, London-based designer Martine Rose dissolves the boundaries of men’s and women’s soccer styling with gender-neutral, tailored player suits. Connecting and merging the moments of “getting off the plane” to “arriving on the pitch,” the collection ...
-
ArticleKoroyd grows with new HQ, new hires and brand relaunch
Koroyd, a Monaco-based company offering an advanced impact protection technology, announced significant strategic growth developments across the company, including a move to an expanded headquarters, new hires across the business, a complete relaunch of its brand identity and messaging, and category growth in key markets. Over the past 18 months, ...
-
News briefsATP Tour introduces official tennis merchandise collection
The Association of Tennis Professionals (ATP) has announced the launch of an official merchandise collection created in collaboration with Tennis-Point. The collection comprises apparel, equipment and other gear, marking the first time the ATP has launched such a comprehensive collection. The unisex apparel line includes polos, tees, hoodies, shorts and ...
-
News briefsAdidas Originals collaborates with Ukrainian design label
Source: Adidas Adidas Originals x Kseniaschnaider apparel collection Adidas Originals and the progressive Ukrainian label Kseniaschnaider have teamed up to present a “daring collaborative collection featuring a host of imaginatively unconventional garments, footwear, and accessories.” Founded in 2011 by Ksenia and Anton Schnaider, Kseniaschnaider is an independent ...
-
News briefsSuperfeet introduces new product names and packaging
U.S. insole supplier Superfeet is celebrating the 40th anniversary of its popular Superfeet Green insole with a complete overhaul of product names and packaging to enhance the insole discovery experience. The name changes and packaging updates align with the modern shopping experience, the brand said, and simplify the Superfeet insole ...
-
ArticlePangaia and Goldwin first to join Spiber’s “Biosphere Circulation” program
Japanese biotechnology start-up Spiber has introduced the “Biosphere Circulation Program,” a breakthrough method for upcycling biobased and biodegradable textile and agricultural waste through the use of the company’s proprietary fermentation technology. The main objective of the program is to develop a global solution to produce fully recyclable textile products that ...
-
News briefsNike introduces apparel tech auto-adapting to runners’ ventilation needs
Nike has introduced Aerogami, a new performance apparel technology that improves breathability for athletes. Think of it as a ventilation system that self-adjusts to one’s needs, creating a more breathable functional garment with on-demand ventilation. Nike describes it as a “product that interacts with your body in real-time as you ...
