News and insights about brands in the sporting goods industry – Page 38
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News briefsReebok enters pet supplies business
Reebok has launched a new line of dog-friendly items at U.S. pet retailer Petco. The collection includes a variety of Reebok-branded T-shirts and K9 apparel, tennis balls, hats, backpacks and other accessories for dogs. See the products here.
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News briefsNIP and Fila introduce jersey with ID chip for e-sports gamers
Source: Fila NIP x Fila Pro Kit E-sports legend Ninjas in Pyjamas (NIP) has announced the launch of its first collection with Italian sports brand Fila. Together, the two brands aim to define the future gaming style for fans and players around the globe. The NIP x ...
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News briefsAdidas and Macklemore’s Bogey Boys reinterpret classic golf style
Source: Adidas Adidas x Bogey Boys Adidas and Bogey Boys, a golf and lifestyle brand founded by U.S. rapper Macklemore, have teamed up to “reimagine timeless styles from the 70s and 80s that established new trends for fashion, lifestyle and sports.” The new Adidas x Bogey Boys ...
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News briefsStichd becomes merchandise partner of Aston Martin’s F1 team
Puma’s subsidiary Stichd, a licensed fan apparel, legwear, bodywear and swimwear company that will exclusively operate Formula 1 fan stores at race weekends as part of the latest deal between Puma and the racing series, has now also signed a long-term agreement with the Aston Martin Aramco Cognizant Formula One ...
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News briefsGoogle sponsors German women’s football team
Google has signed a three-year deal with the German Football Association (DFB) that makes it the official sponsor of the national women’s team with its Google Pixel brand. The agreement includes LED advertising at national games and visibility on interview and press conference backdrops. The team and individual players will ...
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News briefsAsics introduces carbon footprint labeling for its products
Source: Asics Gel Kayano 30 Asics this week unveiled the 30th generation of its Gel Kayano running shoe, which not only features new adaptive technology that provides “runners with exceptional stability and unprecedented comfort for the entire duration of a run “ but also comes with a ...
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News briefsAmazon becomes a partner of UEFA Women’s
UEFA has announced that Amazon has signed a multi-year partnership to become a partner of UEFA Women’s Football. The agreement will see the e-commerce company sponsor various competitions, including UEFA Women’s Euro 2025, UEFA Women’s Champions League, Women’s Finalissima, UEFA Women’s Futsal Euro 2023, UEFA Women’s Under-19 Championships and more. ...
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News briefsPuma announces multi-year sponsorship deal with AL-Hilal FC
Puma has announced a new five-year sponsorship deal with Al-Hilal FC, the football club based in Riyadh, Saudi Arabia, that competes in the Saudi Pro League (SPL). The agreement, which will debut in the 2023/24 season, has been described by the German sportswear company as a “groundbreaking new partnership set ...
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News briefsNike strikes deal with video game giant
Source: Nike Nike Virtual Studios has established a partnership with EA Sports, producer of such video games as the FIFA series and Madden NFL. The objective is to “build new immersive experiences” and open new avenues for customization, especially through .Swoosh. As our readers might recall, .Swoosh ...
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C-Suite InterviewMammut CEO: “We don’t want to give up our roots”
Its popularity within the gorpcore movement will not influence the direction of Mammut, says CEO Heiko Schäfer: “We are not a fashion brand.”
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C-Suite InterviewCarla Murphy: “Adidas Terrex brings a new narrative to the industry”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
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Infographics & DataSporting Goods Scorecard 2022
Our downloadable 2022 Sporting Goods Scorecard brings you the revenue & profit development of 47 global sporting goods companies in numbers
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News briefsAdidas signs golfer Rose Zhang
Source: Adidas Rose Zhang Adidas has signed American golfer Rose Zhang to a multi-year contract. The most decorated athlete in the history of amateur women’s golf will wear apparel, footwear and accessories from the German brand as she begins her professional career on the course. Zhang’s accolades ...
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News briefsMitre official ball sponsor for TST 7v7 football tournament in North Carolina
British brand Mitre, part of Pentland Brands, has been announced as the official match ball supplier for The Soccer Tournament (TST), an international football competition that kicks off in Cary, North Carolina, on June 1, 2023. The tournament, which will award $1 million in prize money to the winner, will ...
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News briefsMacron’s latest partnerships in football and rugby
Macron, the Italian teamwear firm headquartered near Bologna, has announced a series of new partnership agreements. First, Macron is to be the new Referee Match Kit Supplier of the Confederação Brasileira de Futebol (CBF). Macron will kit out all the referees in the matches organized by the CBF for the ...
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News briefsBabolat launches range of specially designed children’s racquets
Source: Babolat Babolat is introducing a range of racquets conceived, designed and developed for the specific needs of 4–12 year-olds. The range was designed based on input from the French laboratory LIBM (Laboratoire Inter-Universitaire de Biologie et Motricité), which studied what a racquet needs to avoid injuries ...
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News briefsFinnish factory to begin spinning its web
Woodspin is set to begin operating what it calls a “zero-emission factory producing sustainable textile fiber from certified wood at scale.” Its objective is to produce an annual yield of a thousand tons of Spinnova textile fiber, and to scale up to a million with the aid of a second ...
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ArticleMaterialise and Vuzix cooperate in smart glasses
Smart glasses supplier Vuzix and 3D-printing company Materalise have announced the start of their collaboration in the area of consumer smart eyewear, a market that is believed to be on the verge of mass adoption after years of development. As previously reported by our sister publication Eyewear Intelligence, the US-based ...
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News briefsNFL expands its Global Markets Program to new European markets
The National Football League (NFL) has announced the growth of its Global Markets Program, with new markets and new clubs set to participate in 2023. Twenty-one clubs will now participate in the program in 2023 across 14 international markets, up from 19 participating clubs in ten countries in 2022. The ...
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News briefsNorda launches second shoe model
Source: Norda norda 002 in Alpine White Norda, a running shoe brand from Québec, Canada, founded in 2021, has launched a new trail running shoe, the 002. In developing the 002, the brand focused on using the same materials and evolving elements of its very first model, ...
