News and insights about brands in the sporting goods industry – Page 39
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News briefsPPL Cup to air on CBS
The Pro Padel League (PPL) will have its inaugural championship broadcast on television. The league has come to an agreement with the U.S. pay TV network CBS Sports, which will film the final match and air it about two weeks later, on June 22. The PPL was itself inaugurated last ...
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News briefsLululemon’s “Further” looks to meet needs of female endurance athletes
Lululemon’s new “Further” initiative, announced this week, is set to include product launches and events celebrating human possibility and how far women can go when they’re supported with resources and product innovations. To mark the launch, Lululemon released its first-ever road-to-trail running shoe, Blissfeel Trail, a continuation of the brand’s ...
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News briefsBurton launches capsule with Design Your Pride contest winner
Source: Burton Burton has announced the Burton x Happy Impulse Capsule collection designed by Roberta Hall, aka “Happy Impulse;” winner of the brand’s 2022 Design Your Pride contest. Burton’s initiative called for LGBTQ+ artists from around the world to submit a body of work (in any medium) ...
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News briefsSpanish eco-friendly fashion company launches sports brand
Ecoalf, a Spanish eco-friendly fashion company, is entering the sportswear market with Ecoalf Sports, its new brand of sustainable sportswear for running, cycling, surfing, yoga and pilates. Like its other collections, the new Ecoalf sportswear uses natural and recycled fibers. Founded in 2009 by Javier Goyeneche, Ecoalf posted revenues of ...
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News briefsAdidas and Prada launch first joint football boot collection
Adidas and Prada have unveiled their first joint collection of football boots. The Adidas Football for Prada collection for men and women combines Prada’s sophisticated codes and materials with Adidas’ performance football technologies. The collection reimagines three Adidas products – the Predator Accuracy, Copa Pure and X Crazyfast. The boots ...
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News briefsHummel launches re.hummel recycling program
Danish sportswear brand Hummel has launched a new recycling program to help customers handle their old sportswear while promoting a circular economy. Named re.hummel, the program is part of the brand’s new loyalty program. Customers can return used Hummel items in exchange for loyalty points, regardless of the item’s condition ...
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ArticlePeloton starts "next chapter" with brand and app relaunch
After teasing details in its Q3 financial release, on May 23, Peloton initiated a complete relaunch of its brand in all of its five global markets. Peloton calls this the “next chapter,” in which the company moves away from the perception of an at-home trainer “to reflect everything Peloton has ...
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News briefsSão Paulo FC goes virtual
The latest sports team to expand into a metaverse is São Paulo FC. According to the metaverse’s custodians, Crypto Blockchain Industries (CBI), the “audiovisual content” will cover the professional men’s team, the women’s team, youth teams and club news. Fans will be able to talk to one another and gain ...
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News briefsAnta Sports receives several awards in Asia
Anta Sports Products Ltd, the parent company of Anta, Fila, Descente, Kolon Sport and the Amer Sports group, announced that it has received several prestigious awards in the areas of corporate governance, investor relations and sustainability. Most notably, Anta Sports was named “Best Managed Companies in Hong Kong - Consumer ...
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News briefsOn and SportScheck launch 24-hour world record attempt
On May 24 and 25, Swiss brand On and German sports retailer SportScheck will jointly launch a world record attempt: The longest distance run in a relay on a treadmill in 24 hours. The “SportScheck Record Run 23” is an official world record attempt and will take place at the ...
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News briefsAdidas begins selling Yeezy stock, plans to donate proceeds
Adidas announced on May 19 that it will begin selling some Adidas Yeezy products from its inventory. An initial sale is expected to take place at the end of May 2023. Several existing designs will be available exclusively through adidas.com/yeezy and the Adidas Confirmed app. As previously reported, the company ...
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News briefsNike partners with Strava
Nike is partnering with Strava, the subscription platform for connected fitness, in a pilot program to extend fitness services to more people. Starting in June, the users of the Nike Run Club and Nike Training Club apps will be able to seamlessly upload their activity into Strava to share with ...
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ArticleSurf icon Kelly Slater launches sustainable footwear brand
Eleven-time world champion surfer Kelly Slater has launched a new sustainable footwear brand, KLLY. Slater says KLLY Footwear fills a niche in the footwear industry by withstanding the rigors of daily wear and outdoor adventures while helping to reduce the fashion industry’s environmental impact. The first product in the KLLY ...
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News briefsSave the Duck launches first women’s swimwear
Save the Duck, the Italian brand best known for its animal-free outerwear, is introducing its first women’s swimwear products as part of its spring 2024 collection. Swimwear for men has already been part of the brand’s offering. The new collection for women, crafted from recycled nylon and polyester, comprises a ...
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News briefsPuma introduces chess-inspired sneaker with Magnus Carlsen
Source: Puma Magnus Carlsen and the Clyde Chess Puma and brand ambassador Magnus Carlsen have teamed up on a sneaker as a tribute to the game of chess. Carlsen is a Norwegian chess grandmaster and former five-time World Chess Champion. As previously reported, Puma signed a long-term ...
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News briefsModibodi and Puma collaboration to tackle a common anxiety continues
Source: Puma Puma x Modibodi Following on from the collaboration launch in March 2022, Puma and the Australian leak-proof apparel specialist Modibodi are launching the third drop of their active period underwear range. The collaboration range aims to tackle the anxiety surrounding leaks that stop many people ...
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News briefsAdidas revives Manchester United 1988-90 seasons with Originals collection
Source: Adidas Celebrating the venerated terrace wear of the late 80s and early 90s, Adidas and Manchester United have unveiled the Man Utd x Originals collection, which revisits popular pieces from the Adidas archive and integrates them into today’s soccer culture. Evoking a sense of nostalgia, the ...
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News briefsKanye West files trademark for “YZY sock shoes”
Kanye West has filed an application for “YZY sock shoes” via its holding company, Mascott Holdings, TMZ has first reported. Mascotte Holdings, Inc. was formed in June 2004 by West and agent Andre Bodiford. The new trademark application, filed on May 4 to the United States Patent and Trademark ...
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News briefsVibram launches global Move Freely Experience fitness events
Italian sole specialist Vibram has launched the Move Freely Experience, an international event program that will run throughout the year. The campaign introduces Vibram’s FiveFingers footwear to new sports consumers, fitness trainers from various disciplines and outdoor enthusiasts to engage them with the Vibram brand and its team. Move ...
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ArticleAqualung expects double-digit growth in 2023, pursues “Horizon 2027” strategy
The Aqualung Group initiated a global plan 8 months ago, “Horizon 2027,” aimed at expanding its global leadership position in diving equipment, including for military and professional applications, as well as high-performance water sports products. The renewed executive team, led by Bruno Cercley, President and CEO since December 2022, is ...
