News and insights about brands in the sporting goods industry – Page 55
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News briefsAllbirds updates sustainability principles and objectives framework
Allbirds has provided an update to its main CSR plans on its website, giving an overview on achievements, changes and objectives settled in its sustainability report that was published in October 2022. Important notes are the new RSL list that will launch to Allbird’s suppliers in Q4, 2022, including guiding ...
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News briefsWilson announces partnership extension with NCAA
Wilson Sporting Goods has announced an extension to its partnership with the National Collegiate Athletic Association (NCAA) as the official ball of March Madness and the Final Four for both the men’s and women’s basketball championships and the National Invitation Tournament (NIT). In addition, the Big Ten Men’s and Women’s ...
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ArticleThe Women’s Sports Network is now live in the U.S.
Fast Studios, a Los Angeles-based streaming venture studio, announced that the Women’s Sports Network is now officially live. Supported by 12 professional women’s sports leagues and associations, including the WNBA, LPGA, U.S. Ski & Snowboard and Athletes Unlimited, the Women’s Sports Network is the one-stop shop for the best in ...
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News briefsOeko-Tex undergoes rebranding, publishes branding guidelines
Designed by the German design and branding agency Schwitzke ID, Oeko-Tex has reworked its logo and brand ID. The biggest change is the new brand logo based on a drop-shaped graphic associated with a leaf, drop or textile bow. The branding guidelines that are to be followed by Oeko-Tex-certified companies ...
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ArticlePOC launches new avalanche backpack with RECCO equipment
Source: POC Dimension Avalanche Backpack POC has unveiled the new Dimension Avalanche Backpack, which combines more than one avalanche safety system. Described by POC as ”ultra-durable, innovative, rechargeable, smart and hassle-free,” the backpack is equipped with the Alpride E2 electronic airbag system from Swiss avalanche airbag system ...
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News briefs
Aaron Donald and Jaylen Brown are leaving Kanye West’s agency
Aaron Donald and Jaylen Brown are both leaving Donda Sports, Kanye West’s sports marketing agency. The decision comes on the heels of West’s controversial antisemitic remarks, which also cost him his partnership deal with Adidas, as recently reported by SGI Europe. Donald plays for the Los Angeles Rams of the ...
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News briefsAdidas and Scottish FA extend their partnership deal until 2028
Adidas and the Scottish Football Association (Scottish FA) have extended their partnership agreement until 2028. The partnership, which sees Adidas as the Scottish FA’s official kit supplier, has been in place since 2010. The Scotland men’s national team has recently secured second seeding in next year’s UEFA Euro 2024 qualification ...
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News briefsUmbro enters the digital-collectibles game
Umbro is launching a limited line of digital collectibles: ten virtual kits that draw from the brand’s back catalog. The so-called Nations’ Collection consists of standalone collections for England and Brazil and fusion shirts inspired by designs for France, Germany, Mexico, Spain and the U.S. The kits were developed by ...
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News briefsNew additions to the Salomon marketing and sales teams Germany
Source: Salomon Germany Anna Theresa Gstrein Anna-Theresa Gstrein will join Amer Sports Germany as shopper marketing specialist for Salomon on Nov. 7, becoming, among other things, the new contact person for local key accounts and premium partners. In her position, she will develop local customer plans and ...
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Infographics & DataThe international outdoor footwear market 2021
This exclusive, yearly analysis includes the market size as well as revenues, market shares and growth for the leading outdoor footwear brands for 2021 and 2020.
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News briefsWilson to begin selling pádel courts
Having joined forces with Padel Galis, Wilson Sporting Goods will begin selling pádel courts next month, according to CMDsport. Wilson Court, as the product is called, will, in time, be selling worldwide but is focused for now on the U.S. Padel Galis, a Spanish company that manufactures official courts for ...
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News briefsOfficial launch of the FIFA World Cup licensed double seal
Recently, FIFA approved Beijing Huaxia Chuanshi Collection Co., Ltd. to be the licensee of the FIFA World Cup Qatar 2022™ and the FIFA Women’s World Cup Australia & New Zealand 2023™ in China, and their products of the FIFA World Cups licensed double seal were officially launched. The seal has ...
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News briefsDakine introduces its first recyclable technical outerwear kit
Source: dakine.com W’s Sender Stretch jacket Dakine has launched the Sender Stretch 3L Series jacket and pants, a technical and durable winter outerwear kit that can be recycled. The Sender, available for men and women, is “thoughtfully built with durability and longevity in mind, withstanding multiple 100-day ...
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ArticleSkechers escorts West out of L.A. corporate building
Slowly but surely, Kanye West should realize that he is no longer welcome due to the antisemitic, racist and hateful remarks he made recently across multiple forums. After the recent contract cancellations with Adidas, Balenciaga, CAA, MRC and Gap, Skechers USA now released a statement in which it reports that ...
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News briefsNew staff at Sidas and Therm-ic Germany and Austria
Source: Sidas / STC Christoph Dainhammer STC Distribution GmbH, responsible for the distribution of the Sidas and Therm-ic brands in Germany and Austria, has recruited several new team members. Source: Sidas / STC Jessica May Christoph Dainhammer, who joined STC in mid-October, gained two ...
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ArticleZalando expands range to include adaptive fashion
Zalando is expanding its range to clothing, shoes and accessories that are geared to the needs of people with disabilities and are deliberately designed to be easier to use by people with permanent or temporary impairments. The addition of adaptive fashion to its product range is an important milestone for ...
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SponsoredPrimaLoft’s 360° approach to elevate performance and sustainability through innovation
Find out more about Primaloft’s pillars for a reduction of the environmental footprint.
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News briefsDeporvillage launches its third own-brand
Deporvillage has developed a brand of technical men’s and women’s apparel and accessories for the outdoor market, according to DiffusionSport. The new Reld brand offers T-shirts, pants, fleeces jackets, vests, windbreakers, gloves and socks, manufactured with proprietary materials such as Reld Warm Keeper, Reld Dry Keeper, Reld Water Shelter and ...
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News briefsQuiksilver releases “Surf the Mountain” range of snow gear
Quiksilver has introduced a full range of snow gear for snowboarders and skiers, dubbed “Surf the Mountain,” with pieces designed and tested by the brand’s athletes. The collection comprises jackets, bibs, pants and fleece and is complete with performance outerwear created and worn by riders like Travis Rice, Sammy Carlson, ...
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Infographics & DataAnnual advertising expenses 2021
These exclusive, yearly charts shows advertising expenses for 13 major global sportswear brands for the year 2021 and their year-on-year change.
