News and insights about brands in the sporting goods industry – Page 54
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News briefsNew Balance unveils its first collaboration with Mowalola
Source: New Balance New Balance x Mowalola 9060 New Balance and Mowalola have introduced their first collaboration with the launch of the New Balance x Mowalola 9060 sneaker. The shoe will make its debut on the runway for Mowalola’s spring/summer 2023 collection at Paris Fashion Week. The ...
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News briefsHurley is focusing on expansion
U.S. action sports brand Hurley is currently reporting sales growth of more than 50 percent through September 2022. The year kicked off for the brand, which was acquired by Bluestar Alliance from Nike in 2019, with the Hurley Pro Sunset Beach, the first competition it has sponsored in nearly three ...
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ArticleNike to launch new digital member platform called .Swoosh
Nike has developed a blockchain-based platform to serve as a “home” for all of its virtual creations – that is, “interactive digital objects such as virtual shoes or jerseys” for wearing “in digital games and immersive experiences.” In other words, NFTs. Nike has instituted a blog on ...
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News briefsAdidas Originals and Rimowa join forces for exclusive capsule
Source: Adidas Rimowa x Adidas NMD_Backpack German brands Adidas Originals and Rimowa have teamed up for their first-ever capsule collection. The cross-category collection is made exclusively in Germany and includes Rimowa’s first backpack – the NMD_Backpack – made from the luggage brand’s signature grooved aluminum and the ...
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News briefsEA Sports offers FIFA World Cup update for Qatar tournament
With the FIFA World Cup 2022™ game mode, Electronic Arts Inc. is now offering an update at no additional cost to FIFA 23 fans. They can play as one of the 32 qualifying nations in an authentic recreation of the entire FIFA World Cup 2022™ from the opening match to ...
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ArticlePuma and Foot Locker expand partnership with special collabs for next-gen customers
Following Adidas’ increased collaboration with the retailer after Nike’s gradual exit from Foot Locker earlier this year, Puma is now also massively stepping up its collaboration with the New York-based sports retailer with some promotions designed specifically for a younger demographic. The two companies announced an expanded partnership, highlighted by ...
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News briefsYeti and Tottenham Hotspur announce licensing deal
Yeti has agreed on a three-year licensing agreement with Tottenham Hotspur, the London-based football club also referred to as Tottenham or Spurs, that competes in England’s Premier League. As part of the agreement, Yeti will produce Spurs-branded insulated drinkware and accessories, available via eu.yeti.com and the Spurs’ retail outlets. In ...
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C-Suite InterviewHummel’s hybrid recipe with a wholesale bias drives sustainable success
Hummel has reached 2B DKK revenue. We sat down with their CEO Allan Vad Nielsen to talk about the success strategy.
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ArticleChina’s ongoing Covid-19 restrictions may force brands to reconsider market strategy
With some in the Biden Administration hoping to stabilize U.S. relations with China in talks between the country’s leaders at the G20 Summit in Bali today, footwear companies are considering a multitude of hard options for the coming year with respect to their operations in the globe’s second-largest economy. Business ...
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News briefsAdidas to rename its Yeezy designs and continue sales
Adidas broke with Kanye West and his Yeezy brand on Oct. 25 and is now expecting to take a hit of about $500 million in revenue and $250 million in net sales for the current year. In its slide presentation for Q3, however, the company points out that its Yeezy ...
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News briefsFoot Locker kicks off holiday season with global campaign
Source: Foot Locker Foot Locker House Party campaign with Yung Gravy Retailer Foot Locker has launched its 2022 global holiday campaign called Foot Locker Holiday House Party, featuring several musicians and online personalities, including BIA, Yung Gravy, Lunay, Ye Ali, Ralph Romeo, Orange Calderon, Tamara Dhia and ...
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News briefsEivy signs snowboarder Jamie Anderson
Swedish base layer brand Eivy has signed a multi-year contract with U.S. snowboarder Jamie Anderson, multiple X-Games and Olympic gold medalist. Eivy is distributed in Europe, Japan, Australia, New Zealand and North America. The brand’s vision is less stuff, more adventure through “MultiFUNctional” clothing. Based in Åre, Eivy works with ...
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News briefsReebok returns to Brazilian soccer
Reebok has teamed up with renowned Brazilian soccer club Botafogo to become the official outfitter of the men’s and women’s teams and the youth division. The long-term strategic partnership marks Reebok’s return to Brazilian soccer. It is an important part of its global strategy ”to reclaim its rightful place in ...
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News briefsBuff and POW launch sixth collab collection
Source: Buff Buff x POW Buff®, a three-year partner of the non-profit organization focused on climate change legislation, announced the launch of a new artist collection in cooperation with Protect Our Winters (POW). Buff’s goal with the new collab products is to strengthen its conservation work, combat ...
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ArticleAdidas and Marvel Studios team up for latest Black Panther movie
For the film “Black Panther: Wakanda Forever,” which hits theaters worldwide on Nov. 11, Adidas has partnered with Marvel Studios to create custom costumes and footwear for various characters in the film. Adidas innovation and design teams, led primarily by female and BIPOC designers, developed a new approach to costume ...
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SponsoredDanny Cassidy: “Be future-focused”
Compliance and circularity: catalysts for digital innovation. How brands can keep up in a world full of regulatory change.
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News briefsAsics releases USDC-only, NFT-linked running shoe
Pre-orders are almost closed – they’re running on Nov. 4-9 – for the Asics running shoe designed “to get the Web3 community moving” and for sale only in exchange for the digital currency known as USDC. USDC (U.S. Dollar Coin) is a digital currency of the so-called ...
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News briefsCraft publishes 240-page running guide containing just two sentences
Running shoe and apparel manufacturer Craft has released ”The Ultimate guide to running,” a 240-page coffee table book with a foreword by legendary long-distance runner and Craft athlete Tommy “Rivs” Puzey. Although the book is a real eye-catcher and design highlight, it contains only two short sentences: “Left foot. Right ...
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Infographics & DataH1 sales growth in China for Nike, Adidas, Puma
This exclusive analysis shows the three top sportswear companies’ first-half revenue and year-on-year revenue growth in China for 2022.
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News briefsNike parts ways with Kyrie Irving, Kyrie 8 won't launch
Nike has suspended its relationship with Kyrie Irving, the American basketball player who competes with the Brooklyn Nets of the National Basketball Association (NBA). The decision was made in the wake of the controversy surrounding Irving’s recent social media post referring to “Hebrews to Negroes: Wake up Black America,” a ...
