All Brands articles – Page 22
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News briefs
NURVV Run gets help to develop its smart insole
NURVV Run, the six-year-old, London-based developer of running wearables, has received an award for funding and intensive mentoring for its next phase of research on smart insoles from the creative R&D program of Business of Fashion, Textiles and Technology (BFTT). As a result, it will have access this year and ...
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Nike, Asics have the fastest carbon-plated shoes, study says
Did Eliud Kipchoge get a boost from his sneakers on his sub-two-hour marathon? It appears so, and Nike and Asics might have the fastest distance-running shoes on the market. Researchers at Stephen F. Austin State University in Nacogdoches, Texas, have compared the “running economy” – best conversion of energy to ...
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Adidas loses appeal about H&M’s two stripes
Ending a trademark dispute that began in 1997, the Dutch Supreme Court has dismissed an appeal by Adidas against a lower court’s ruling that a two-stripe logo used by Hennes & Mauritz did not infringe on its iconic Three Stripes. A key factor in H&M’s success was a market research ...
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Burton plans to launch a new "Mystery Series" tournament
Burton Snowboards has announced the imminent launch of the Burton Mystery Series, describing it as “a bold new beginning for the legendary Burton U·S·Open and the start of a reimagined future that’s unlike anything else in snowboarding events.” Throwing away the rules, it will focus on “what matters most: creativity, ...
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Reebok pays homage to street artist with new sneakers
Reebok is introducing a collection of five sneakers, each a variant on an established silhouette that plays off a work by the late street artist Keith Haring. The Classic Leather Keith Haring is black with a dog motif in reference to Haring’s subway chalk drawings. The CL Legacy AZ Keith ...
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News briefs
Slinger makes another acquisition
Slinger has announced its third acquisition so far this year in its bid to diversify from the sale of tennis ball launchers into a provider of a full “Watch, Play and Learn” suite of products and connected digital services for tennis players, possibly catering to other sports in the later ...
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News briefs
Puma launches its lightest football jersey
Puma has introduced what it describes as the lightest football jersey in the company’s history, weighing in at 72 grams. Called dryCELL, it is made of what the German company calls Ultraweave, whose two-dimensional ripstop structure combines recycled polyester, pattern construction and trimmings to produce a stretch in four directions. ...
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News briefs
Canada Goose gets an upgrade on its debt rating
Standard & Poor’s has upgraded its debt rating for Canada Goose to positive from stable, following its better-than-expected operating performance. The company’s results for the financial year ended March 31 indicated an adjusted debt-to-Ebitda ratio of 2.8 times, according to S&P, compared with a previous forecast of more than four ...
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Lululemon launches a Centre for Social Impact initiative
Lululemon announced the launch of its Centre for Social Impact, a new initiative intended to support the physical, mental and social wellbeing of more than ten million people globally by 2025 through an investment of $75 million into “Equitable Wellbeing Programs.” The focus will be on communities that are most ...
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ArticlePon Holdings acquires Dorel Sports
The Dutch Pon Holdings group and the Canadian conglomerate Dorel Industries officially announced on Oct. 11 that Pon.Bike (brands Cervélo, Focus, Gazelle, Juliana, Kalkhoff, Santa Cruz, Union, etc.) will acquire Dorel Sports (brands Cannondale, Caloi, GT, Mongoose, Schwinn, etc.). According to the two parties, this mammoth marriage will create “a ...
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News briefs
Adidas inaugurates a circular-fashion program with ThredUp
Adidas has inaugurated a circular-fashion program, called “Choose to Give Back.” The German brand is inviting customers to earn rewards from its Creator’s Club by returning used apparel and accessories from any brand for resale or re-use. It works through a combination of Adidas’ Creator’s Club app and ThredUp’s Reseale-as-a-Service ...
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Moncler is developing an interesting new HQ in post-pandemic style in Milan
Moncler plans to concentrate its Milanese employees, currently spread over three sites, into a new headquarters, to be refurbished and delivered by the end of 2024. To this end, the Italian luxury skiwear and outerwear brand has announced a 15-year pre-letting agreement with Convivio. The building is located in the ...
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Superdry sponsors its local football club
According to Fashion Network, Superdry is sponsoring its local football club, the Forest Green Rovers of England’s EFL League Two. Like the British apparel brand, the Rovers are based in the county of Gloucestershire, but they also happen to be, according to FIFA, the world’s first and only vegan football ...
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News briefs
Asics invests in Bisu
Asics Corp. has announced that its venture capital subsidiary, Asics Venture Corp., has made an investment in Bisu, a start-up that is developing a “home health lab.” Called “Bisu Body Coach,” the lab gives personalized nutrition and lifestyle advice by testing urine and saliva at home. Synchronizing with its smartphone-based ...
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Article
iFIT drops its planned IPO, Allbirds revises it
Allbirds has revised its proposals for an initial public offering, and iFIT Health & Fitness has postponed its plans to go public, citing “adverse market conditions.” Meanwhile, an acquisitive American maker of camp stove, Solo Brands, has filed an application for an IPO with the U.S. Securities & Exchange Commission ...
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News briefs
New Canada Goose campaign for the brand’s first two boots
For its first small collection of footwear, Canada Goose has put together a marketing campaign, called “Forces of Nature,” featuring the footballer Romeo Beckham, the indigenous artist and activist Sarain Fox, and the indigenous leader and hockey player Jordin Tootoo. In a film – with the wilderness of Squamish and ...
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ArticleTechnogym teams up with Dior
In its first move of the kind to support its upmarket image, Technogym has partnered with the creative team at the Christian Dior fashion house to develop an exclusive, limited-edition line of home fitness products. The stylish, black and white line includes a treadmill, a multi-function bench and a wellness ...
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New winter sports logistics center for Amer in Austria
Amer Sports has opened a new, more modern and sustainable logistic center for the winter sports products of Atomic, Salomon and Armada at Pongau, near the group’s Austrian ski production facility in Altenmarkt. The group has invested €23 million to modernize Atomic’s former distribution center and to expand it by ...
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News briefs
French court clears Bernard Tapie
In view of his death on Sunday Oct. 3, the Paris Court of Appeals has decided to “extinguish” all pursuits against Bernard Tapie in the case that pitted him against a French bank, Crédit Lyonnais, that helped him to finance Adidas’ takeover. The issue revolved around a sum of €403,000 ...
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News briefs
Additional appointments at Bollé Brands
Bollé Brands, the French-based parent company of Bollé, Cébé and Serengeti, has further strengthened the management of its Sport & Luxury Division by hiring other industry veterans, in addition to those that we have already reported about, including Quentin Chaplein. Corentin Daniel, who worked for 17 years as an engineer ...
