All Brands articles – Page 27
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News briefs
Symphony Holdings grows by 82%
Symphony Holdings has reported an 82 percent increase in revenues to 221.9 million Hong Kong dollars (€24.1m-$28.6m) for the first half of this year. Branding revenues from Arena products, licenses for Pony and Skins, and the healthcare business jumped by 155 percent to HK109.8 million (€11.9m-$14.1m). Symphony has a joint ...
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News briefsUnder Armour partners with El Corte Inglés for its new sports-focused store in Barcelona
Under Armour has opened a new 500-square-meter space in the centrally located department store of El Corte Inglés at Portal del Angel in Barcelona, which is being remodeled to focus on sports brands, with UA acting as the main partner. It also hosts the first Nike Live store in Europe, ...
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News briefs
Out Of comes out with electronic photochromic sunglasses
An Italian startup, Out Of, is launching its first collection of sunglasses for cycling and other outdoor sports equipped with an award-winning lens, called Iris, that adapts to the ambient light in less than a second, using a small solar cell that powers a microchip and a special liquid crystal ...
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News briefs
Craft sponsors the Rock ‘n’ Rolla Running Series
Craft Sportswear has signed up as the official footwear partner of the Rock ‘n’ Roll Running Series, an international series of mid-distance running events owned by the Ironman Group. To launch the partnership, Craft has organized three virtual challenges with three distances in collaboration with the Humana Rock ‘n’ Roll ...
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News briefs
Spain’s Zcebra is the first European pickleball supplier
According to Palco23, Xiana López has invested €52,000 into Zcebra, the company she founded at the start of this year. Headquartered in Guadarrama, near Madrid, the Spanish company is Europe’s only producer of pickleball paddles, balls, nets and apparel, serving 22 of the continent’s countries. López and a graphic designer ...
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News briefs
New Balance airs campaign for the London Marathon
New Balance has launched a campaign intended to “democratize” running ahead of the Oct. 3 Virgin Money London Marathon. The campaign carries the “Rep Yours” tag. It features two runners who tell their individual stories of involvement in the sport through a London club, “Run the Boroughs,” that was formed ...
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News briefs
ManU runs out of Ronaldo shirts
The Manchester United football club is suffering a shortage of replica shirts, according to The Daily Mail, because of the closure of one or more Vietnamese factories that work for Adidas, due to Covid. The English club has sold out the shirt of Cristiano Ronaldo, the 36-year-old former captain of ...
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News briefs
New co-branded UYN-Bugatti line to be launched in the autumn
UYN, the Italian brand of performance clothing whose name stands for “Unleash Your Nature” has signed a partnership with the luxury car specialist Bugatti for a compact line of co-branded clothing and footwear. UYN, which is part of the Trerè Innovatio group, will produce all the 11 items of the ...
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News briefsUYN steps into road cycling footwear with the Naked Shoe
With its “Naked Shoe,” a new ultra-light product that is supposed to give the user a sock-like or barefoot feeling, the Italian brand UYN (Unleash Your Nature) has made a first step into the world of road cycling footwear. The new shoe, which carries a recommended retail price of roughly ...
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News briefs
Brooks veteran will lead True Motion into the U.K.
Hamish Stewart, who has been working with Brooks Running for more than 20 years, has become U.K. country manager for True Motion, a German running shoe start-up. He will be assisted by another former running shoe veteran, Richard Outterside, as account manager. Stewart was instrumental in building up Brooks’ European ...
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News briefs
Whoop acquires a weightlifting technology start-up, Push
Fresh off from a $200 million equity increase, Whoop has acquired Push, a start-up whose technology uses multiple sensors worn by athletes to measure weightlifting power, speed, force and acceleration. Whoop is taking over the Toronto-based company at an undisclosed price in exchange for cash and shares. Its equipment, software ...
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News briefs
French advertising body agrees that Adidas has stretched its sustainability claims
The ARPP, a non-governmental association for the self-regulation of advertising in France, has sided with a consumer against Adidas. The consumer contends that the German brand’s claims made earlier this year with regard to both the recycled content of its Stan Smith Forever shoes and the extent to which the ...
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News briefs
Vans launches a virtual environment for customization, play
Vans is launching a game on Roblox, a virtual environment and platform for multi-player video games. Vans World, as the new interactive game is called, combines skateboarding, fashion and networked gaming. Players can use it as a tool with which customize any of four Vans shoe silhouettes or as a ...
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News briefs
Hummel is buying a Danish childrenswear brand
Intensifying its focus on the kids market, Hummel has agreed to take over Sometime Soon, a Danish brand of streetwear-inspired children’s clothing for boys aged 0 to 14. Cathrine Høilund, who co-founded the firm in 2015, will continue as its creative director. The takeover will only be effective in January ...
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ArticleWeSports makes many purchases and adds e-com pioneer Johan Ryding to its board
The young Swedish WeSports group has engaged in a big shopping spree, taking over many companies in the last few months. It has also announced that Johan Ryding has joined the company’s board of directors. Ryding is one of the founders of Sportamore, the first Nordic online sports store, and ...
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News briefs
Kästle is reportedly planning to add a ski boot line
snowindustrynews.com (SIN) reports that the Austrian ski brand Kästle has admitted - “after a flurry of rumors and sightings” - that it is planning to put out a ski boot collection to be unveiled to the public as early as the beginning of 2022. According to SIN, a corresponding boot ...
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News briefs
Nautilus is acquiring a motion tracking start-up
Nautilus has announced a definitive agreement to acquire VAY (pronounced “way,”), a company whose proprietary computer vision software enables computers to understand human motion through cameras. The price of the transaction has not been disclosed. Nautilus says the acquisition will allow it to scale its own JRNY digital platform by ...
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News briefs
Puma unveils latest collaboration with Animal Crossing
Puma has announced the launch of the new Puma x Animal Crossing: New Horizons Collection. The collaborative collection comprises apparel and footwear for adults and children. The collection’s streetwear silhouettes have been reimagined with natural colors and authentic graphics from the video game developed by Nintendo. The collection features some ...
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News briefs
Former European executive of Burton joins Myutility Bag
Myutility Bag (MUB), the French start-up acquired by Frank Heissat five months ago, has completed a new round of financing and added an experienced partner to help boost its international development. Franck Waterlot, who served as joint European managing director and vice president of commercial and marketing operations a tBurton ...
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News briefs
Olympics spurred the demand for some sporting goods in Kazakhstan
Sales of some sporting goods jumped in Kazakhstan during the past few months, which was likely associated with the Tokyo Olympics. Market research conducted by Delovoy Kazakhstan showed that the demand jumped in every segment where Kazakh athletes were competing. This year Kazakhstan for the first time performed in rock ...
