All Impact of Sports articles
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ArticleReturn to fitness through return to competition?
The Trump administration is reviving the Presidential Physical Fitness Test and Award for US schoolchildren.
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ArticleWhy sports brands are investing in critical infrastructure
Sports infrastructure is not only a foundation of physical activity, health equity and community, but the future of the sports industry itself.
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ArticleHow sport can drive societal change in times of crisis – An interview with Marcel Aberle
The futurologist is convinced that the sports industry can drive forward the current transformation.
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C-Suite Interview"We’re thinking too small about sport"
Why sport needs a bigger stage: FESI’s Michael Nendwich on health policy, community power and the industry’s untapped potential.
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ArticleWFSGI: 'Physical Inactivity costs $300bn by 2030' - Industry steps up with unified action plan
The global sporting goods industry launched the first-ever Sporting Goods ”Physical Activity Impact Report: Moving the World Towards an Active Future”.
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ArticleWFSGI and SFIA in joint statement for keeping sports equipment affordable
With Trump tariffs and rising sports product prices, both organizations have made a joint statement to try to prevent price increases in sports equipment.
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ArticleChina and Anta Sports at forefront of WFSGI’s general assembly 2025
For the first time in China, WFSGI’s general assembly brought together over 60 members from across the globe.
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ArticleA balancing act for the industry – WFSGI and McKinsey report of 2025
The report identifies physical inactivity as a market with potential for sporting goods companies.
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ArticleHow to turn sports passion into movement
The sports world must confront reality: there is very limited data that suggests major sporting events significantly boost long-term sports participation.
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News briefsNew signatories from the golfing world for Sports for Nature
The IGF, the French Golf Federation and the Swiss Golf Federation have signed up to the Sports for Nature Framework, which promotes sport’s ability to engage with nature and contribute to its protection and restoration.
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ArticleAsics tests production of customized on-demand insoles
Asics and Dassault Systèmes have opened a test studio near Paris to trial on-demand personalized insoles.
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News briefsBlizzard raises $60K for women in sports and climate change prevention
Source: Blizzard Children’s book “Leader of the Pack” The US subsidiary of Austrian ski manufacturer Blizzard, part of the Tecnica Group, announced that it has raised $60,000 through the sale of limited-edition Hilaree Nelson skis and the children’s book “Leader of the Pack.” On Sept. 26, 2022, ...
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ArticleUnder Armour’s Kevin Ross: “It’s about more than just the game”
Kevin Ross, SVP and EMEA Managing Director at Under Armour, discusses how the brand leverages sports for social impact, focusing on youth empowerment and community well-being. Discover how Under Armour’s initiatives and partnerships aim to prepare young athletes for success in life beyond sports.
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News briefsAsics and Paris aim to tackle mental illness through spontaneous sport
Together with a handful of handball professionals, including Asics-sponsored Océane Sercien and Dylan Nahi, Asics, We Are Etandart and the City of Paris have inaugurated a newly renovated handball court at Square Montholon in the 9th arrondissement of the capital.
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ArticleAddressing physical inactivity: Nike’s strategic approach to inspiring youth
In an exclusive interview, Nike’s Rosalyn Menon Kennedy reveals the company’s initiatives to promote an active lifestyle among youth.
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News briefsBluebella launches campaign with Team GB Women’s Rugby
Bluebella has launched a new campaign featuring the stars of the Team GB women’s Olympic rugby team. With Paris 2024 starting at the end of July, Team GB Rugby Sevens players Jasmine Joyce, Celia Quansah and Ellie Boatman have teamed up with the underwear brand’s #StrongIsBeautiful campaign to encourage girls ...
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ArticleAsics’ Gary Raucher: “Our role in society is inspire people to move”
SGI Europe spoke to Gary Raucher, Executive Vice President, Head of Product, Marketing, and Merchandising at Asics, about the brand’s influential role in promoting physical and mental health through sport.
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Infographics & DataPhysical inactivity among adolescents and adults
The latest data from the World Health Organization (WHO) highlights a significant global challenge: adolescents and adults are not meeting recommended physical activity levels.
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C-Suite InterviewPentland’s Simon Rowe: “We have a responsibility to drive change”
Pentland Brands is on a mission to get people moving. Discover how their sports brands like Speedo and Canterbury want to help 100 million people to be more active.
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ArticleGlobal decline of physical movement and how the sporting goods industry can take up this challenge
The global decline in physical activity poses serious health risks, and the sporting goods industry is uniquely positioned to address this challenge through innovative initiatives.
