All Burton Snowboards articles
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News briefsSIA appoints industry leaders to board
Snowsports Industries America (SIA) announced today the appointment of Rachel Grogan-Cook as the new Chair of the SIA Board of Directors. In addition to Grogan-Cook, four new Directors have been appointed. SIA aims to balance the priorities of serving as a catalyst for solving industry challenges and creating opportunities for ...
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News briefsBurton receives B Corp recertification
Burton has announced its successful recertification as a Certified B Corporation, a widely recognized accolade that sets the gold standard for businesses committed to making a positive impact. To maintain its B Corp certification, Burton undergoes a thorough B Impact Assessment process every three years. This assessment evaluates various aspects, ...
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News briefsOdlo releases first snowboarder-specific baselayer with Burton
Odlo has joined forces with Burton to create the first snowboard-specific base layer in the Swiss base layer brand’s history. The Odlo x Burton Slokar Performance Wool 200 base layer is a seamless, technical performance base layer comprising of a crew neck long sleeve top and matching 7/8th length ...
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News briefsBurton launches capsule with Design Your Pride contest winner
Source: Burton Burton has announced the Burton x Happy Impulse Capsule collection designed by Roberta Hall, aka “Happy Impulse;” winner of the brand’s 2022 Design Your Pride contest. Burton’s initiative called for LGBTQ+ artists from around the world to submit a body of work (in any medium) ...
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News briefsCheers to Jake: The Burton Mine77 x Underberg collab
We had to read twice to make sure it wasn’t April’s Fools Day yet, but Burton Snowboards unveiled a story on March 16 that most of us probably didn’t know about the late Jack Burton: “It could be argued that Jake enjoyed an Underberg on more mountains ...
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News briefsA Day for Jake to take place for fourth time
Burton is once again inviting snowboarders across the globe and in eight participating winter sports resorts in Europe to celebrate the legacy of its founder Jake Burton Carpenter, who passed away in November 2019. In-person or digital activities are planned for March 11, 2023 in the resorts of Switzerland, France, ...
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News briefsBurton launches online rental program
Burton has announced a new online rental program for snowboards, boots, bindings and outerwear in the continental U.S. The rental model is aimed at short-term rentals, with gear shipped directly to the customers. Burton promises professionally cleaned and like-new condition equipment, shipped with the tools and hardware needed to set ...
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News briefsIn memory of Marko Grilc: Burton’s Gril Master
Source: Burton One year after the tragic accidental death of Marko “Grilo” Grilc, Burton will offer a limited number of Gril Master snowboards. Even shortly before his passing, “Grilo” had been working with Burton to develop the board. The idea was to create a snowboard that combines ...
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Article“This is bullshit”: Burton objects to article hinting at sale of company
Bloomberg News published an article speculating about a possible sale of Burton, without disclosing any details on the source or the potential buyer’s identities. According to Bloomberg, “the Burlington, Vermont-based company is working with an adviser on the potential sale, the people said, asking not to be identified discussing confidential ...
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News briefs
Burton plans to launch a new "Mystery Series" tournament
Burton Snowboards has announced the imminent launch of the Burton Mystery Series, describing it as “a bold new beginning for the legendary Burton U·S·Open and the start of a reimagined future that’s unlike anything else in snowboarding events.” Throwing away the rules, it will focus on “what matters most: creativity, ...
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News briefs
Burton is sued over a helmet patent
Smith Sports Optics and Koroyd are suing Burton Snowboards in a federal court in Utah, claiming that the WaveCel shock-absorbing material it uses in some of its helmets infringes on a jointly owned U.S. patent. The patented technology, called Koroyd, uses an array of structures that provide crumple zones to ...
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News briefs
Burton promotes Kenney as chief strategy officer
Ali Kenney, previously SVP of strategy & insights, has been promoted to chief strategy officer at Burton Snowboards, a new position within the company. Kenney will lead key work around brand purpose, corporate strategy, consumer centricity, sustainability, equity/diversity/equality/inclusion and prioritization of key growth opportunities. Her defining moment early in her ...
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News briefs
Burton calls on snowboarders to clean up their mountains
Burton Snowboards is calling for the annual Burton Clean Up Days, which started years ago with a crew of company employees picking up trash on their local mountain. Over the years, the event has grown into a movement of like-minded snowboarders cleaning up their personal playgrounds around the world. This ...
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News briefs
Burton wants to see more female snowboarders in Sweden
Snowboarding has been expanding in Sweden lately. Starting with the current winter season, Burton Snowboards and the Swedish Ski Association have entered a collaboration to promote snowboarding among women, giving them an opportunity to try out the sport. Burton is partnering with the organization on projects like ProgSession and its ...
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News briefsBurton and Polartec introduce the One World collection
Source: Burton Under the name Burton Polartec One World, Burton Snowboards has collaborated with its longtime textile solutions partner Polartec to create a capsule collection made from recycled materials. Its launch is accompanied by a film by the same name that is also a tribute to the ...
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News briefs
Burton re-sells a surf brand
In 2006, Burton Snowboards bought Channel Islands , a brand of surfboards, from Al Merrick , a shaper who founded it 51 years ago in Santa Barbara, California. Burton has now agreed to sell CI Surfboards to the founder’s son, Britt Merrick , along with members of its ...
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ArticleBurton’s Chill Foundation launches a European chapter
The Chill Foundation, founded 25 years ago by Donna Carpenter and her late husband Jake Burton Carpenter, owners of Burton Snowboards, has set up a European office in Europe. The new Chill Europe is based in Zurich, where Donna Carpenter, joint chief executive of Burton, moved in 2019 to get ...
