All Burton articles
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News briefsBurton wins in next instance against Koroyd
Following a 26-month legal battle over a patent related to the shock-absorbing WaveCel technology, Burton has announced in a press release that a German court has ruled that Koroyd’s patent No. EP 1694 152 B1 is invalid in Germany. Koroyd may appeal the decision. In the fall of 2022, Koroyd ...
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ArticleWinter sports industry unites for climate action, joins UN Race to Zero campaign
The Winter Sports Sustainability Network (WSN), managed by Peak 63 and the Federation of the European Sporting Goods Industry (FESI), in collaboration with Snowsports Industries America (SIA), announced the establishment of a transformative Climate Pact, bringing together prominent ski, snowboard, binding and boot brands from Europe and the US in ...
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News briefsBurton receives B Corp recertification
Burton has announced its successful recertification as a Certified B Corporation, a widely recognized accolade that sets the gold standard for businesses committed to making a positive impact. To maintain its B Corp certification, Burton undergoes a thorough B Impact Assessment process every three years. This assessment evaluates various aspects, ...
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News briefsOdlo releases first snowboarder-specific baselayer with Burton
Odlo has joined forces with Burton to create the first snowboard-specific base layer in the Swiss base layer brand’s history. The Odlo x Burton Slokar Performance Wool 200 base layer is a seamless, technical performance base layer comprising of a crew neck long sleeve top and matching 7/8th length ...
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News briefsBurton launches capsule with Design Your Pride contest winner
Source: Burton Burton has announced the Burton x Happy Impulse Capsule collection designed by Roberta Hall, aka “Happy Impulse;” winner of the brand’s 2022 Design Your Pride contest. Burton’s initiative called for LGBTQ+ artists from around the world to submit a body of work (in any medium) ...
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News briefsA Day for Jake to take place for fourth time
Burton is once again inviting snowboarders across the globe and in eight participating winter sports resorts in Europe to celebrate the legacy of its founder Jake Burton Carpenter, who passed away in November 2019. In-person or digital activities are planned for March 11, 2023 in the resorts of Switzerland, France, ...
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News briefsBurton launches online rental program
Burton has announced a new online rental program for snowboards, boots, bindings and outerwear in the continental U.S. The rental model is aimed at short-term rentals, with gear shipped directly to the customers. Burton promises professionally cleaned and like-new condition equipment, shipped with the tools and hardware needed to set ...
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News briefsIn memory of Marko Grilc: Burton’s Gril Master
Source: Burton One year after the tragic accidental death of Marko “Grilo” Grilc, Burton will offer a limited number of Gril Master snowboards. Even shortly before his passing, “Grilo” had been working with Burton to develop the board. The idea was to create a snowboard that combines ...
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News briefsKoroyd wins against Burton in German patent violation case
After a 15-month legal dispute in a German court, Koroyd released a statement on Oct. 27 regarding its victory in the Düsseldorf district court in its patent infringement case against Burton. The first-instance ruling concludes that Burton infringed patent EP 1 694 152 in Germany by manufacturing and selling Anon ...
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Article“This is bullshit”: Burton objects to article hinting at sale of company
Bloomberg News published an article speculating about a possible sale of Burton, without disclosing any details on the source or the potential buyer’s identities. According to Bloomberg, “the Burlington, Vermont-based company is working with an adviser on the potential sale, the people said, asking not to be identified discussing confidential ...
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News briefs
Nitro and Burton sign licensing deal for boots
Nitro Snowboards has entered a licensing partnership with Burton Snowboards for boots compatible with the latter’s Step On binding platform. Nitro’s co-founder and president, Thomas Delago, says that the company has signed on to the partnership to prevent “confusion” and “unwanted stock” in the market. Settling on one platform will ...
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News briefs
Burton releases an Ak snowboarding apparel line with Gore-Tex
Burton’s new snowboarding apparel incorporates Gore-Tex fabrics and is named after the postal abbreviation for Alaska. The Ak line has received Bluesign approval and purports to combine waterproofing and breathability with style. The first items are the Ak 457 Gore JP Jacket and JP Bib, made with a three-layer 70D ...
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![Screenshot 2021-06-24 at 09-08-06 Exclusive Research Study – The Sports Brands Winning The Online Race In Germany - LINK In[...]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/6/3/1/8631_screenshot20210624at090806exclusiveresearchstudythesportsbrandswinningtheonlineraceingermanylinkin..._218957_crop.png)
Infographics & DataBest-performing sports brands in the German online market
This is an extract of the research study The sports brands winning the online race in Germany in which we analysed 60 leading sports brands in Germany.
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News briefs
Burton creates a new chief business officer role
Source: Burton Elysa Walk Burton Snowboards has promoted Elysa Walk, previously senior vice president for the Americas & International, to be the company’s first ”chief business officer.” In her new role, Walk will oversee the company’s direct-to-consumer and wholesale channels, regional marketing, finance and operations on a ...
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News briefs
Burton is paying sales commissions to wholesalers and retailers
According to Boardsport Source, Burton has initiated in certain European countries a pilot version of the “Sales Incentive Program” it has set up in the U.S. Employees at its wholesale partners in in Germany, Austria and Switzerland are receiving a commission, or “cash bonus,” on the sale of Burton x ...
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News briefsBurton opens new Hub in Stockholm, appoints new managers for the Nordics
Burton Snowboards will open a new multi-use space, referred to as the Burton Hub, at Norrlandsgatan 20 in Stockholm, Sweden, on Oct. 15. After establishing the concept of combining retail store, showroom, and office spaces already in Innsbruck, Munich, and Zurich, the company now expands to Scandinavia. The new Burton ...
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News briefsBurton appoints new creative and marketing executives
Source: © Burton Adrian Margelist Burton Snowboards has named Adrian Josef Margelist as its new executive creative director, and Kelly Murnaghan as senior vice-president of global marketing. Both Margelist and Murnaghan, who have already started in their respective roles, will report to Burton’s chief executive, John Lacy. ...
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News briefs
Burton to close is U.S. HQ and stores on Election Day
Burton Snowboards will be closing its headquarters and stores in the U.S. on Election Day, which falls this year on Tuesday, Nov. 3. The company says it has been providing its American employees with time off, flexible schedules and “the resources they need” to vote in local, state and federal ...
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News briefs
Burton receives labor and environmental accreditation
The social compliance program at Burton Snowboards has been accredited by the Fair Labor Association (FLA). According to the FLA’s president and chief executive, Sharon Waxman, the American snowboarding and mountaineering company has undergone multiple years of scrutiny and set up suitable systems to detect and remedy unfair labor practices ...
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News briefs
Burton donates face visors to educational institutions in Austria
Burton Europe has donated 340 face visors to educational institutions in and around Innsbruck, Austria. The face visors were made in Absam, near Innsbruck, by a local manufacturer, MP Solutionz, that revamped its production for face visors during the coronavirus crisis. Burton’s European headquarters have been located in Innsbruck since ...
