All Craft articles
-
News briefsCraft opens shop-in-shop at Galeria in Munich
The Swedish performance sportswear brand opens a new location at Galeria Marienplatz.
-
News briefsFour new running shoes from Craft Sportswear
The Swedish endurance brand expands its footwear range with four new models for road and trail running, blending tech and Scandinavian design.
-
News briefsSports & leisure profits dip at New Wave in Q2
A Swedish sports and leisure group posted lower Q2 earnings and sales as currency effects and ongoing investments weighed on performance.
-
News briefsCraft and Houdini have collaborated on a limited-edition running shoe
Two of Sweden´s biggest sports brands have collaborated on a nature-inspired race shoe that made its debut in the 2025 Stockholm Marathon.
-
ArticleNew Wave Sports Q1 net sales increased by 9.0%
CEO Torsten Jansson: ”We are opening another warehouse in the south of the US to improve customer service in that region.”
-
News briefsCraft enlists former national coach Janne Andersson
Janne Andersson has dropped his focus on football coaching and become a boardroom professional instead.
-
ArticleNew Wave posts higher sports & leisure profits, sales in Q4
The segment sales for the Swedish company´s sports & leisure unit rose by 7 percent to €350.9 million.
-
ArticleNew Wave expects ‘a few more challenging quarters’ as sports & leisure Q3 sales flatline
Sweden-based New Wave, which counts Craft, Cutter & Buck and Ahead among the brands in the sports & leisure segment, saw promotional sales in the segment rise by 7 percent.
-
News briefsCraft has opened up its first store in the US, fully focused on running
On Broadway, New York, Craft has opened up a store that will focus on running during the New York Marathon.
-
C-Suite InterviewCraft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
-
C-Suite InterviewNew Wave Group CEO on the company’s US plans and the desire to acquire more sports brands
New Wave Group, proprietor of Craft and Tenson, has started teamwear sales in the US. An interview with CEO Torsten Jansson.
-
ArticleNew Q2 record for New Wave Sports, investment in US market launched
Swedish brand New Wave Sports made a total net sales of SEK 2.397.9 million (€208.2m) in Q2 and is looking for more acquisitions in the sports segment.
-
ArticleCraft cooperates with Galeria
Craft Germany, part of the Swedish New Wave Group, is further expanding its presence in German retail through a cooperation with Galeria: With a recently opened 80sqm space at Galeria Rosenheim, the brand presents its entire product portfolio from the categories running (footwear and apparel), bike, training and cross-country skiing. ...
-
News briefsNew Wave’s Sports & Leisure segment impacted by higher costs
The segment, which includes 14 brands such as Cutter & Buck and Ahead, suffered a 44 percent decline in Q1 operating income to 72.2 million Swedish kronor (€6.2m) from SEK 128.0 million in Q1 ended March 31. Total sales fell by 6 percent to SEK 860.0 million (€74.0m) from SEK ...
-
News briefsFIS partners with Colmar, Craft and Sun Valley
The International Ski and Snowboard Federation (FIS) has announced new partnerships with Colmar, Craft and Sun Valley. These three different winter sports apparel firms will serve as FIS Official Apparel Parntners for the 2024/25 and 2025/26 seasons. Under the terms of the new agreements, the three companies will provide clothing ...
-
News briefsNew Wave nets 5% gain in FY23 operating profit
Annual operating profit for Swedish New Wave Group, whose business operates in three segments, increased by 5 percent to 1,577.2 million Swedish kroner (€140.4m) for the 12 months ended Dec. 31 as total revenues inched up by 2 percent to SEK 3,874.6 million (€344.9m) from SEK 3,782.3 million. In Q4, ...
-
News briefsUnexpected news: Craft Sportswear introduces post-run craft beer
Craft Sportswear, in collaboration with Swedish brewery Billdale, has crafted a post-run beer, catering to dedicated runners who enjoy a well-deserved beverage after a challenging session. The beer, named Craft Beer, is packed with extra nutrients, minerals, and vitamins essential for recovery. Launched during UTMB, the world’s ...
-
News briefsNew Wave Group operating profit dips despite 5 percent sales growth
New Wave Group reported a 10.9 percent decline in Q3 net profit to 270.9 million Swedish kroner (€23.2m) from SEK 304.0m for the three months ended Sep. 30. Period operating profit declined by 4.2 percent to SEK 381.1 million (€32.6m) despite 5 percent revenue growth to SEK 2.34 billion (€199.8m) ...
-
News briefsCraft Sportswear Germany restructures management
Source: Craft / New Wave GmbH Germany Felix Lechner (left) and Markus Müller In early May, the German subsidiary of the New Wave Group, New Wave GmbH, restructured its management and appointed long-time employees Felix Lechner (formerly COO) and Markus Müller (formerly Head of Marketing) to the ...
-
News briefsNew Wave Group boosts operating profit despite slight decline in sales
New Wave Group realized a 4.2 percent increase in segment operating income to 140.2 million Swedish kroner (€12.5m) from SEK 134.5 million for the three months ended June 30. Segment sales declined by 1.4 percent to SEK 869.2 million (€77.6m) from SEK 881.5 million. The group, which counts Craft, ...
