All Craft articles
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ArticleNew Wave’s Sports & Leisure segment impacted by higher costs
The segment, which includes 14 brands such as Cutter & Buck and Ahead, suffered a 44 percent decline in Q1 operating income to 72.2 million Swedish kronor (€6.2m) from SEK 128.0 million in Q1 ended March 31. Total sales fell by 6 percent to SEK 860.0 million (€74.0m) from SEK ...
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News briefsFIS partners with Colmar, Craft and Sun Valley
The International Ski and Snowboard Federation (FIS) has announced new partnerships with Colmar, Craft and Sun Valley. These three different winter sports apparel firms will serve as FIS Official Apparel Parntners for the 2024/25 and 2025/26 seasons. Under the terms of the new agreements, the three companies will provide clothing ...
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News briefsNew Wave nets 5% gain in FY23 operating profit
Annual operating profit for Swedish New Wave Group, whose business operates in three segments, increased by 5 percent to 1,577.2 million Swedish kroner (€140.4m) for the 12 months ended Dec. 31 as total revenues inched up by 2 percent to SEK 3,874.6 million (€344.9m) from SEK 3,782.3 million. In Q4, ...
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News briefsUnexpected news: Craft Sportswear introduces post-run craft beer
Craft Sportswear, in collaboration with Swedish brewery Billdale, has crafted a post-run beer, catering to dedicated runners who enjoy a well-deserved beverage after a challenging session. The beer, named Craft Beer, is packed with extra nutrients, minerals, and vitamins essential for recovery. Launched during UTMB, the world’s ...
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News briefsNew Wave Group operating profit dips despite 5 percent sales growth
New Wave Group reported a 10.9 percent decline in Q3 net profit to 270.9 million Swedish kroner (€23.2m) from SEK 304.0m for the three months ended Sep. 30. Period operating profit declined by 4.2 percent to SEK 381.1 million (€32.6m) despite 5 percent revenue growth to SEK 2.34 billion (€199.8m) ...
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News briefsCraft Sportswear Germany restructures management
Source: Craft / New Wave GmbH Germany Felix Lechner (left) and Markus Müller In early May, the German subsidiary of the New Wave Group, New Wave GmbH, restructured its management and appointed long-time employees Felix Lechner (formerly COO) and Markus Müller (formerly Head of Marketing) to the ...
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News briefsNew Wave Group boosts operating profit despite slight decline in sales
New Wave Group realized a 4.2 percent increase in segment operating income to 140.2 million Swedish kroner (€12.5m) from SEK 134.5 million for the three months ended June 30. Segment sales declined by 1.4 percent to SEK 869.2 million (€77.6m) from SEK 881.5 million. The group, which counts Craft, ...
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ArticleNew Wave posts double-digit sales gains in all sports & leisure regions
New Wave Group, which boasts 13 brands in its sports & leisure unit, reported a 35 percent increase in Q1 operating profit to 128.0 million Swedish kronor (€11.4m) for the period ended March 31. Segment sales increased by 23 percent to SEK 917.4 million (€81.9m) from SEK 746.6 million. Regionally, ...
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News briefsNew Wave Group reports “best year ever” with sales up 30%
New Wave Group, the Swedish parent company of Craft, Seger, Auclair, Derby of Sweden, D.A.D. Sportswear and a total of nearly fifty brands in business, sports and leisure, gifts and home textiles, ended its fiscal year 2022 with net sales of 8.84 billion Swedish kronor (€793.1m), up 32 percent, or ...
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News briefsCraft publishes 240-page running guide containing just two sentences
Running shoe and apparel manufacturer Craft has released ”The Ultimate guide to running,” a 240-page coffee table book with a foreword by legendary long-distance runner and Craft athlete Tommy “Rivs” Puzey. Although the book is a real eye-catcher and design highlight, it contains only two short sentences: “Left foot. Right ...
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ArticleNew Wave’s Sports & Leisure segment sees 53% sales growth in Q2
The Swedish-based New Wave Group, which owns sports brands like Craft and Cutter & Back and distributes several others, saw total sales in the second quarter ended June 2022 rise by 36 percent to 2,019 million Swedish kronor (€191.0m), with growth led by the rise in the top line of ...
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News briefsCraft management team goes on 450km charity bike ride from German HQ
Three German top managers of the Swedish brand Craft – André Bachmann (CEO), Wolfgang Lagler (sales manager) and Markus Müller (marketing manager) – are embarking on a three-day charity bike ride from their Bavarian headquarters. They want to cover a distance of 450 km to hand over the new club ...
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News briefsNew Wave rides 40 percent growth in sports & leisure
New Wave Group, the Swedish parent of sports brands Craft and Cutter & Buck and distributor of other labels, reported a 41 percent increase in first-quarter sales to a quarterly record 1,774.9 million Swedish kroner (€170.2m) as revenues in the Sports & Leisure segment also increased 40 percent. First-quarter ...
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News briefsNew Wave Group expects to beat Q1 market expectations
Sweden-based New Wave Group, which owns brands such as Craft and Cutter & Back and distributes several others, said in a press release that it is forecasting higher sales and earnings than the market expectations for the first quarter. On April 12, New Wave said its operating profit for the ...
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News briefsCraft and Speedo end distribution partnership
After almost 15 years of successful sales of the Speedo brand in Scandinavia, Craft of Scandinavia AB and Speedo have ended their distribution partnership, with Speedo announcing a new distributor for the market. Craft says the move allows it to focus fully on its own brand, which has shown strong ...
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ArticleSports & Leisure drove New Wave’s sales growth
The Swedish-based New Wave Group, which owns sports brands like Craft and Cutter & Back and distributes several others, saw total sales in the fourth quarter increase by 23 percent to 2,307 million Swedish kronor (€218.7m-$249.3m), with the growth driven by the Sports & Leisure segment. At constant currency rates, ...
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News briefs
Craft sponsors the Rock ‘n’ Rolla Running Series
Craft Sportswear has signed up as the official footwear partner of the Rock ‘n’ Roll Running Series, an international series of mid-distance running events owned by the Ironman Group. To launch the partnership, Craft has organized three virtual challenges with three distances in collaboration with the Humana Rock ‘n’ Roll ...
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News briefs
Craft is offering soccer balls
After entering into a cooperation with the soccer ball factory of Ingo Anderbrügge, a former Bundesliga player of Borussia Dortmund and FC Schalke 04, earlier this year, Craft, the Swedish specialist for functional clothing now also offers its own footballs. The new product category comprises four models in different material ...
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Article
Record operating results for Craft’s parent
Efforts to prioritize costs, earnings and cash flow bore fruits in the fourth quarter of 2020, helping the New Wave Group to score record operating profits. Despite restrictions linked to the pandemic and canceled or postponed events, the Swedish company behind Craft of Scandinavia and Cutter & Buck saw its ...
