This is how the sporting goods industry deals with CSR & Sustainability – Page 11
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News briefsKylian Mbappé kicks off Nike’s “Victory Mode” tour
Kylian Mbappé, with his namesake Inspired By KM foundation, partnered with Nike on May 5 to host a multi-sport event for young athletes in Paris that kicked off Nike’s “Victory Mode” tour. The French football icon, who currently plays for PSG, is also a Nike ambassador. More than 2,000 youth ...
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ArticleCanada’s Competition Bureau launches investigation into Lululemon’s environmental claims
Canada’s Competition Bureau has announced a formal investigation into Lululemon’s environmental assertions featured in its marketing campaigns, following allegations of misleading practices. Marianne Blondin, a spokesperson for the bureau, confirmed the probe to Canadian broadcaster CBC. Stand.earth, an advocacy group leading the charge, has accused Lululemon of engaging in greenwashing, ...
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News briefsDecathlon partners with Resortecs to launch recyclable swimwear
French sporting goods chain Decathlon has joined forces with Belgian textile recycling company Resortecs to introduce a sustainable swimwear collection aimed at addressing the challenges of recycling swimwear fabrics. The primary hurdle in recycling swimwear has been the high elastane content in the fabrics, as elastane cannot be separated from ...
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ArticleNewcastle United introduces the SoundShirt to football
Newcastle United introduced two changes to some of its jerseys at its recent match against Tottenham Hotspur. First, the club’s front-of-shirt sponsor, Sela, a Saudi Arabian company specializing in the end-to-end development of intellectual property (IP) and in the production and management of events, donated its ad spot on the ...
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News briefsDenmark proposes national ban on PFAS in clothing and footwear
In a move to address environmental concerns, the Danish government has unveiled plans for a national ban on the use of per- and polyfluoroalkyl substances (PFAS) in clothing, footwear, and sealants. These substances are recognized as major contributors to environmental contamination. “Limiting PFAS at the source is essential for safeguarding ...
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News briefsFrench sneaker brand Veja makes London debut with eco-friendly store concept
French sustainable sneaker brand Veja has inaugurated its first store in London’s bustling Seven Dials district. Nestled at 45 Monmouth Street, bridging the gap between Covent Garden and Soho, the 140-square-meter boutique showcases the brand’s footwear collection, complemented by an onsite cobbler station for sneaker and shoe repairs and cleaning ...
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News briefsHanesBrands reports progress towards sustainability goals in 2023 Summary
HanesBrands Inc. has disclosed substantial progress towards its sustainability objectives in the 2023 Sustainability Summary Report. The report underscores the strides made across its brands like Hanes, Champion, Bonds, Maidenform, and Bali, underlining commitments to People, Planet, and Product. The company achieved noteworthy milestones in 2023, securing approval on its ...
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News briefsDecathlon expands BuyBack scheme in UK
Decathlon has broadened its BuyBack program to encompass all sports equipment in the UK, following the success of its initial launch focusing on unwanted bicycles. The initiative now covers fitness equipment, racket sports gear, camping essentials, and water sports items like kayaks and paddleboards. Customers can participate by completing a ...
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ArticleDFB Academy coaches bring German soccer to America
Germany’s football prowess is undeniable, with a rich history of success in both men’s and women’s competitions. Now, American youth players will have the opportunity to experience top-tier training under the guidance of DFB Academy Coaches, known for nurturing talents like Jamal Musiala and Florian Wirtz. The DFB Academy Coaches ...
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ArticleAsics presents new Nimbus Mirai as its “most circular shoe ever”
Source: Asics Asics is launching the Nimbus Mirai, a performance running shoe designed to be remade at the end of its life. “Mirai” is the Japanese word for future, reflecting the brand’s commitment to make a positive impact on future generations of runners. Designed with recycling in ...
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ArticleClimate responsibility rating: H&M and Inditex are better than Nike and Adidas
This is what the Corporate Climate Responsibility Monitor says about climate targets and measures.
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News briefsDecathlon opens 177th store in Spain
Decathlon has opened its 177th store in Spain, this time in Cáceres, an autonomous community of Extremadura, according to CMDsport and Tradesport. The store appears to be a moved Decathlon City from the same general location. The company operates four stores in Extremadura. Located at the Way Cáceres mall, the ...
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ArticleAdidas ends partnership with Parley for the Oceans
In a notable shift in its sustainability efforts, Adidas has announced the cessation of its long-standing partnership.
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ArticleAsics study reveals link between teenage exercise and adult mental wellbeing
Asics unveils findings from its latest Global State of Mind Study, reaffirming the positive correlation between physical activity and mental wellbeing. Surveying over 26,000 individuals across 22 countries, the study reveals that those who exercise regularly exhibit higher State of Mind scores, with active respondents averaging 67/100 compared to 54/100 ...
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News briefsLululemon and Samsara Eco debut enzymatically recycled anorak
Source: Lululemon Lululemon is launching its first product made with enzymatically recycled polyester. Lululemon has unveiled its inaugural product crafted from enzymatically recycled polyester, signaling a significant leap in sustainability efforts. The Packable Anorak, a limited edition release, represents the culmination of a multi-year collaboration with Australian ...
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News briefsDecathlon partners with Blue Light Card, discounts for frontline workers
Decathlon is extending its support to frontline workers by offering a special discount through the Blue Light Card program, providing valuable savings on a range of essential products. The sports retailer is offering a 10 percent discount on a carefully selected assortment of items to NHS, social care, ambulance, police, ...
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News briefsGolf Ireland announces new sustainability plan
Golf Ireland, the governing body for golf in Ireland, has launched its Sustainability Action Plan “Drive the Green” for 2024 to 2027. Golf Ireland assists the 379 affiliated golf clubs cross the country on their sustainability journey, both on and off the golf course. The new action plan is designed ...
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SponsoredAt Polartec, the future began a long time ago
With the new ”Beyond Begins Today” campaign, Polartec is placing the global future issue of sustainability at the center of all its activities.
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ArticleSympatex unveils new more sustainable dying solutions
Sympatex is poised to make a significant impact at the upcoming Performance Days event. One of the standout features of Sympatex’s presence at the event will undoubtedly be its collaboration with E.dye, a renowned leader in sustainable textile dyeing solutions. At its apparel booth in Munich, Sympatex will unveil three ...
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ArticlePuma achieves greenhouse gas reduction targets ahead of schedule
Puma has made significant strides in its sustainability efforts, achieving remarkable reductions in greenhouse gas emissions and surpassing climate targets well ahead of their own schedule. Anne-Laure Descours, Chief Sourcing Officer at Puma, expressed pride in the company’s sustainability journey, particularly in reducing greenhouse gases in 2023. She reaffirmed Puma’s ...
