This is how the sporting goods industry deals with CSR & Sustainability – Page 12
-
ArticleBalena & For Ever forge circular future for footwear
Balena’s collaboration with For Ever, one of the world’s largest outsole makers, marks a significant stride toward circularity in the footwear industry. The groundbreaking partnership, set to be unveiled at Lineapelle-Italy on February 20th, signals a pivotal moment in sustainable shoe manufacturing.
-
ArticleEOC launches Collective Progress Initiative, aiming to achieve net zero by 2050
With the launch of the Collective Progress Initiative, Elevate Outdoor Collective’s (EOC) global brands – K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates – are working hand-in-hand to eliminate waste and maximize the recyclability and ...
-
News briefsSpyder skiwear to launch PFAS-free products this autumn
Liberated Brands (Liberated) unveiled a bold plan to eliminate per- and polyfluorinated substances (PFAS) from its Spyder skiwear line starting in autumn 2024. A comprehensive assessment of Spyder products has led to a strategic multi-season initiative to phase out PFAS across its branded skiwear. As Spyder is one of the ...
-
News briefsLululemon accused of “greenwashing” by climate group Stand.earth
Environmental advocacy organization Stand.earth has announced an anti-competition complaint against Lululemon Athletica with respect to its “Be Planet” marketing campaign. The complaint was submitted to Competition Bureau Canada. According to Stand.earth, Lululemon “misleads customers about its environmental impact.” Lululemon’s own Impact Report, publicly released last autumn, revealed that the company ...
-
News briefsAthleta launches high-performance “Train” collection
Athleta has made its mark with yoga and pilates apparel. Now it’s expanding into high-performance training.
-
News briefsNike commits $3.2 million for indigenous youth
Nike is partnering with NFL clubs to help Native Americans and Indigenous youth become involved in football. Through Nike’s five-year, $3.2 million commitment, each NFL club can receive $20,000 per year to collaborate with local indigenous non-profits and other organizations and support football-based programs for young people in Native American ...
-
ArticlePuma gets “A” rating for second year running on CDP Climate Change list
Puma keeps collecting all the accolades.
-
News briefsNew Balance launches resale program
New Balance has initiated a new resale program, allowing customers to browse and purchase pre-owned goods from the brand online. Dubbed “Reconsidered,” the program aims to enable customers to trade in their gently worn shoes via mail or in-store drop-offs in exchange for a voucher to use toward their next ...
-
News briefsUgg creates new styles with old fabrics
California-based lifestyle brand Ugg has unveiled their latest innovation, dubbed ReImagined by Ugg. The offering includes new shoes crafted from leftover leather and suede. The collection introduces a fresh twist on the company’s classic models while also addressing the surplus materials accumulated from previous seasons. With this new iteration of ...
-
News briefsNew CSR Manager at Sport Conrad
Source: Sport Conrad Maria Ries The German multichannel sports retailer Sport Conrad has appointed Maria Ries to the position of CSR Manager on Jan. 1, 2024. She takes over from Stefanie Buchacher, who has played a key role in shaping the company’s sustainability strategy over the past ...
-
News briefsAdidas confronts accusations of environmental and worker exploitation
According to a report by the investigative journalism platform Follow the Money, Adidas is facing allegations of contributing to worker exploitation and Amazon destruction in producing its sports shoes. The report suggests that the leather used in Gazelle and Spezial trainers comes from Brazilian meat producers involved in Amazon deforestation. ...
-
ArticlePuma named “Top employer globally”
Puma’s streak of success in the awards department shows no signs of slowing down. As previously reported by SGI Europe, the German company has already clinched awards this year for being the most sustainable player in the industry. Furthermore, they have been lauded for their commitment to gender-neutral practices and ...
-
ArticleFIS announces Impact Sustainability Program
The International Ski Federation (FIS) has released its newly developed Impact Program, a sustainability action plan designed to guide FIS and its key stakeholders through current and future global sustainability challenges. The program covers the period 2024-2026 and includes short, medium and long-term projects and targets. It will serve as ...
-
News briefsAdidas partners with Bumble to tackle “gymtimidation”
Adidas has unveiled a partnership with online dating and networking application Bumble to tackle so-called “gymtimidation,” or intimidation felt at the gym, which can become a barrier to training for athletes at all levels. A new Adidas interest badge, called “Gym buddy,” can now be added to profiles via Bumble, ...
-
News briefsPuma is the most sustainable fashion brand
Utility Bidder has unveiled its own study revealing which fashion brands are making the most significant efforts to minimize their environmental impact. According to their report, the fashion industry was responsible for 10 percent of the world’s carbon dioxide emissions in 2022, surpassing both the aviation and freight industries. Topping ...
-
News briefsPuma’s fair pay practices recognized in Sweden and Middle East
Puma has been recognized for its gender-neutral remuneration practices in Sweden and the Middle East by FPI Fair Pay Innovation Lab, a German NGO that helps companies analyze and improve their pay strategies to ensure fair and equal pay for all employees. In Sweden, Puma has been named a “Universal ...
-
News briefsUgg expands sustainability-oriented Regenerate collection
California-based brand Ugg, a division of Deckers Brands, has introduced the next iteration of Regenerate by Ugg. Made with materials sourced from farms practicing regenerative agriculture, this collection helps to reduce negative impacts while increasing positive ones. The expansion of the brand’s regenerative offering begins with the new Tasman Crafted ...
-
ArticleVivobarefoot, Balena present 3D-printed, customized and fully compostable shoe
Source: Vivobarefoot Vivobarefoot VivoBiome UK-based footwear and lifestyle brand Vivobarefoot has announced a partnership with Tel Aviv-based circular economy startup Balena, founded in 2020. The aim is to produce shoes that are made-to-order and made-to-measure locally and are compostable and recyclable thanks to Balena’s BioCir®flex range of ...
-
SponsoredBosideng looks to the future with sustainable and automated production
Bosideng reveals it is building a “smart” factory and focusing on transparency and sustainability.
-
News briefsElan partners with Crion for sustainable mountain experiences
Slowenian ski company Elan announced that it has formed a partnership with Crion, a community founded in 2018 from the shared passion of two mountain-loving ski instructors. The community now brings together over 12,000 travelers, professionals and local experts who enable authentic mountain experiences in the Alps. Crion aims to ...
