This is how the sporting goods industry deals with CSR & Sustainability – Page 6
-
News briefsVolcom starts outerwear rental service
Skate and skiwear brand Volcom, part of Authentic Brands Group, has started a rental service for snowwear garments.
-
ArticleNeocurve is Asics’ first locally produced sneaker
Asics has released the Neocurve, a sneaker with a retro look made from recycled materials, including discarded footwear, locally collected and produced in the EU.
-
ArticleNew partnership promotes transparency in tracing plastics recycling
A recycling advisory firm and blockchain platform are enhancing transparency and accountability in plastic recycling with a credible data system.
-
ArticleCarbios and several partner brands unveil first 100% ‘fiber-to-fiber’ biorecycled T-shirt
The French biotech company, along with On, Patagonia, Puma, PVH Corp and Salomon, introduces the world’s first T-shirt made entirely from biorecycled textile waste.
-
ArticlePolartec: A pioneer in supporting sustainable transformation
For decades, Polartec has been at the forefront of performance, comfort and sustainability with its innovative products. With the new “Beyond Begins Today” campaign, the company draws attention to the most important issues of our time, while celebrating its latest planet-conscious product innovations.
-
ArticleThe New Creative Collectives: a strategic shift in outdoor and sports culture
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
-
ArticleCare & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
-
SponsoredISPO Munich’s focus on the sustainable consumer: The Sustainability Hub in partnership with Patagonia
The Sustainability Hub in partnership with Patagonia at ISPO Munich showcases innovations and provides the latest information about ESG standards. Here is the program.
-
ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
-
ArticleTrailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
-
ArticleBrand activism: The strategic imperative of “what” over “why”
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.
-
ArticleNemo: How customer centric design philosophy for meaningful action works
In an exclusive interview, NEMO Equipment shares how their customer-centric design philosophy fuels eco-conscious innovation in outdoor gear.
-
ArticleeBay expands Circular Fashion Fund globally
With a $1.2 million investment to advance sustainability in fashion through 2025, the Circular Fashion Fund is now supporting global startups.
-
ArticleSki Industry Climate Summit returns to ISPO Munich 2024
The trade show hosts Atomic’s second Ski Industry Climate Summit with partners POW, FESI and EOG, spotlighting climate action in winter sports.
-
ArticleFour more cities will join IOC and UN-Habitat “Sport for Sustainable Urban Development Initiative”
This initiative helps tackle the rapid growth of the population living in urban areas, which requires effective, sustainable policies in these areas.
-
News briefsDecathlon and Unspun form strategic partnership on manufacturing innovation
The new partnership is part of Decathlon’s wider sustainability strategy.
-
News briefsAllyson Felix launches company to empower women
Felix is joined by business partner and brother Wes Felix and sports executive Cosette Chaput.
-
News briefsThe winners of the IOC Climate Action Awards 2024
These awards honor the efforts by National Olympic Committees, International Federations and athletes to help address climate change through sports.
-
News briefsParis 2024 sports equipment and other assets get a second life
Around 90% of the sports equipments and other assets used in Paris will be reused
-
News briefsEuropean Tour group launches a tool to track players’ travel-related GHG emissions
Travel currently accounts for 35 percent of a DP World Tour events total GHG emissions.
