This is how the sporting goods industry deals with CSR & Sustainability – Page 13
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ArticlePuma’s 2022 sustainability report: 7 out of 10 products made from “better materials”
Puma’s Forever Better strategy strives for progress across the value chain. We look at the main points of Puma’s 2022 Sustainability Report
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News briefsLululemon’s “Further” looks to meet needs of female endurance athletes
Lululemon’s new “Further” initiative, announced this week, is set to include product launches and events celebrating human possibility and how far women can go when they’re supported with resources and product innovations. To mark the launch, Lululemon released its first-ever road-to-trail running shoe, Blissfeel Trail, a continuation of the brand’s ...
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ArticleEU sets out its position on destruction of unsold textiles
The latest news from Brussels will affect brands deal with “waste” stock. We outline the EU’s new stance on destroying unsold textiles
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News briefsBurton launches capsule with Design Your Pride contest winner
Source: Burton Burton has announced the Burton x Happy Impulse Capsule collection designed by Roberta Hall, aka “Happy Impulse;” winner of the brand’s 2022 Design Your Pride contest. Burton’s initiative called for LGBTQ+ artists from around the world to submit a body of work (in any medium) ...
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News briefsSpanish eco-friendly fashion company launches sports brand
Ecoalf, a Spanish eco-friendly fashion company, is entering the sportswear market with Ecoalf Sports, its new brand of sustainable sportswear for running, cycling, surfing, yoga and pilates. Like its other collections, the new Ecoalf sportswear uses natural and recycled fibers. Founded in 2009 by Javier Goyeneche, Ecoalf posted revenues of ...
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News briefsHummel launches re.hummel recycling program
Danish sportswear brand Hummel has launched a new recycling program to help customers handle their old sportswear while promoting a circular economy. Named re.hummel, the program is part of the brand’s new loyalty program. Customers can return used Hummel items in exchange for loyalty points, regardless of the item’s condition ...
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News briefsAdidas launches Move For The Planet initiative in June
Source: Adidas Adidas has introduced Move For The Planet, a new global initiative to encourage people to turn their activities into actions. The company is committed to donating €1 to Common Goal for every 10 minutes of activity recorded on the Adidas Running App across 34 sports ...
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ArticleH&M CEO named new co-chair of The Fashion Pact
H&M Group’s CEO Helena Helmersson has been appointed co-chair of The Fashion Pact, succeeding the global CEO-led industry initiative’s co-founder, Kering Chairman and CEO François-Henri Pinault. Pinault had launched The Fashion Pact at the 2019 G7 Summit upon the invitation of French President Emmanuel Macron. The Fashion Pact represents one-third ...
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News briefsAnta Sports receives several awards in Asia
Anta Sports Products Ltd, the parent company of Anta, Fila, Descente, Kolon Sport and the Amer Sports group, announced that it has received several prestigious awards in the areas of corporate governance, investor relations and sustainability. Most notably, Anta Sports was named “Best Managed Companies in Hong Kong - Consumer ...
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News briefsSpeedo's Swim United initiative to fight decline in children's ability to swim
Speedo’s Swim United with Active Black Country and swim stars Adam Peaty, Ellie Simmonds and Michael Gunning have started a new program in the U.K. to tackle the decline in children learning to swim. The program, launched on April 26, follows news that an estimated 2 million children in the ...
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ArticleDue to looming business closure, Bleed seeks community support
Source: Bleed Founder and CEO Michael Spitzbart would like to save his company. Bleed, a sustainable outdoor label from southern Germany, should be celebrating its 15th anniversary this year. However, in an open letter and video on the brand’s website and Social Media (German-language video below), founder ...
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ArticleSurf icon Kelly Slater launches sustainable footwear brand
Eleven-time world champion surfer Kelly Slater has launched a new sustainable footwear brand, KLLY. Slater says KLLY Footwear fills a niche in the footwear industry by withstanding the rigors of daily wear and outdoor adventures while helping to reduce the fashion industry’s environmental impact. The first product in the KLLY ...
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News briefsLululemon establishes partnership with enviro-tech startup Samsara Eco
Australian environmental technology startup Samsara Eco has announced a partnership with Canadian sportswear brand Lululemon. The multi-year collaboration will see Samsara Eco produce the world’s first infinitely recycled nylon 6.6 and polyester, while Lululemon aims to expand its circular economy. Together, the two companies will produce new recycled nylon and ...
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News briefseBay acquires Italian tech firm Certilogo
eBay has announced the signing of a definitive agreement to acquire Certilogo, an Italy-based provider of digital IDs and authentication for apparel and fashion products. Financial details of the transaction were not disclosed. The transaction is expected to close in the third quarter, subject to regulatory approval. The acquisition is ...
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News briefsHigg Inc. is now Worldly
Higg Inc., an integrated software platform that helps businesses take responsibility for the impact of their supply chain, has rebranded as Worldly. More than 40,000 brands, retailers, suppliers and manufacturers around the world in fashion, outdoor, home goods, toys and other sectors currently rely on this platform, designed to offer ...
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News briefsSelfridges wraps resale/repair services in stock market disguise
Source: Selfridges Circular services at The Stock Market at the Corner Store British luxury department store chain Selfridges, owned by Central Group and Signa Holding since August 2022, has opened “The Stock Market at the Corner Shop” at its flagship on London’s Oxford Street, a month-long experience ...
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News briefsNike accused of greenwashing in the US
Plaintiff Maria Guadalupe Ellis of Missouri is suing Nike in a proposed class action lawsuit in federal court on behalf of consumers who she alleges were misled by labels when purchasing Nike’s “Sustainability” collection, leading them to believe the clothing is environmentally friendly when it is actually not. Nike claims ...
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News briefseBay UK launches Carbon Academy with ClimatePartner
eBay UK has launched the Carbon Academy, an interactive and self-paced learning program developed in partnership with ClimatePartner. The tool is designed to help sellers engage in climate action while taking advantage of opportunities that arise from environmentally conscious behavior. Through the Carbon Academy, eBay UK sellers can learn ...
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News briefsL.A. football club and Klarna release capsule
Angel City Football Club (ACFC) and one of its founding partners, the payment and shopping platform Klarna, have launched a small collection for women’s sports called Un Nuevo Amanecer (A New Dawn). The windbreaker, bucket hat and fanny pack were designed by Suay Sew Shop of Los Angeles and are ...
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C-Suite InterviewPicture Organic Clothing CEO: “The biggest challenge is the fight against greenwashing”
B-Corp snowboarding brand Picture Organic and its CEO Julien Durant want to challenge the fast-fashion mindset and lead with transparency
