All Elan articles
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ArticleElan Sports Director promises better service for retail partners
Leon Korošec explains the current leadership changes.
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ArticleElan Sports restructures leadership ahead of winter season
The Slovenian ski manufacturer has announced a new leadership structure to support global brand strategy and innovation.
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ArticleElan Central Europe gets a new General Manager
As the new General Manager for Central Europe, Bernhard Leichtfriedis tasked with expanding the presence of the Slovenian ski brand in Germany, Austria and Switzerland.
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ArticleMelanja Korošec appointed new SVP at KJK Sports
The owner of Elan, Tahe Outdoors and Baltik Vairas appointed Korošec to drive innovation and global growth across its sporting goods brands.
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ArticleWinter sports industry unites for climate action, joins UN Race to Zero campaign
The Winter Sports Sustainability Network (WSN), managed by Peak 63 and the Federation of the European Sporting Goods Industry (FESI), in collaboration with Snowsports Industries America (SIA), announced the establishment of a transformative Climate Pact, bringing together prominent ski, snowboard, binding and boot brands from Europe and the US in ...
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C-Suite InterviewInterview with Kant’s VP: “The holy place is never empty”
An interview with Maxim Vinogradov, VP of Russia’s retailer Kant.
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News briefsElan partners with Crion for sustainable mountain experiences
Slowenian ski company Elan announced that it has formed a partnership with Crion, a community founded in 2018 from the shared passion of two mountain-loving ski instructors. The community now brings together over 12,000 travelers, professionals and local experts who enable authentic mountain experiences in the Alps. Crion aims to ...
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News briefsElan introduces new Primetime ski collection
Slovenian ski company Elan has launched a new ski series called Primetime. According to Elan, the collection is designed to reignite the excitement of skiing on the slopes. It consists of eight ski models, including four men’s and four women’s skis, that combine a fresh and youthful design philosophy with ...
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ArticleElan receives Green Star recognition
The sustainable actions taken by Slovenian ski manufacturer Elan have been awarded Green Star, the first certification of its kind for contributing to carbon neutrality and a greener future. The CER Sustainable Business Network, a Slovenia-based independent auditor, uses science-based metrics and data to set strategic priorities ...
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News briefsTyrolia with new director global sales and marketing for Head/Tyrolia bindings
Source: Tyrolia Horst Tschida Tyrolia has said goodbye to its longstanding employee Robert Stanzl, who has retired from his role as director of global sales and marketing for Head/Tyrolia alpine bindings after 45 years with the company. His successor – also a Tyrolia veteran with an 18-year-long ...
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News briefsElan sets 2030 sustainability goals
Ski company Elan has üublished its efforts in the area of sustainability. As the company still manufactures all its skis at its headquarters in Begunje, Slovenia, with all production phases conducted vertically, the company claims to be able to control and tweak wherever necessary. Since earlier this year, the energy ...
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News briefsElan commits to tree planting project in Slovenia, plans further environmental measures
The Slovenian ski manufacturer Elan has started several projects to improve the sustainability of its operations and installed a new portal for the communication of its environmental efforts, elanskis.com/sustainability. Part of the company’s sustainability plan is the installation of a solar power plant that will start producing in the fall ...
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ArticleA game-changing foldable ski by Elan
Elan unveiled the world’s first foldable, high-performance, all-mountain ski on Feb. 1, the first day of the ISPO Munich Online show, where it got a prize as one of the ISPO Gold Award winners. Called the Elan Voyager, the ski can be easily disassembled and packed into a bag for ...
