EVENTS – Page 9
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News briefsPickleball hits the famous red clay
The French Tennis Federation (FFT) and former French tennis pro Amélie Mauresmo put on pickleball demonstrations on the red clay of Roland-Garros during this year’s tournament, The Dink reports. The FFT has embraced the American sport and is petitioning the French government to hold a national championship. The demonstration took ...
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News briefsNew Era joins Team USA and LA28 with official product agreement
New Era announced a multi-year official product agreement with the US Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the 2024 Olympic and Paralympic Games in Paris, the 2026 Olympic and Paralympic Winter Games in Mila and the LA28 Games, ...
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News briefsFirst-ever Icelandic triathlete at Paris 2024
Source: Jón Halldór Unnarsson Edda Hannesdóttir set to make history as the first triathlete from Iceland to compete at Olympic Games When Edda Hannesdóttir passes the triathlon finish line at the Olympic Games in Paris 2024, she will become the first Olympic triathlete from Iceland. A scholarship ...
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News briefsAsics Olympic collection for Japan stands for sustainability and diversity
The upcoming Summer Olympics and Paralympics in Paris will see a wealth of product releases in terms of athletes’ clothing, footwear and other equipment. The Japanese team has now been kitted out with clothing and footwear by Asics. The brand says it created its collection around three themes: conditioning, sustainability ...
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ArticleReynold Hoover named CEO of LA28
Source: LA28 The Organizing Committee of the Olympic and Paralympic Games Los Angeles 2028 has announced the appointment of US Army veteran Reynold Hoover as Chief Executive Officer. He will direct the Committee’s day-to-day work and report to Casey Wasserman, the LA28 Chairperson and President. Hoover will ...
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ArticleIOC might be losing a big sponsor
Toyota plans to end, or not renew, its sponsorship deal with the International Olympic Committee (IOC) once the Paris Games are over, according to Japan’s Kyodo News. The deal, worth some $835 million, is reportedly the IOC’s largest. Toyota is one of 15 companies in The Olympic Partner (TOP) program, ...
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ArticleWill longboarding surf into the LA 2028 Olympics?
The International Surfing Association (ISA) has proposed the inclusion of longboarding in the LA 2028 Olympics alongside the already approved shortboarding event, with a decision expected by the first quarter of 2025. This push aligns with the ISA’s vision for broadening the Olympic surfing program and capitalizes on the growing ...
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ArticleParis 2024 to generate €9 billion for host region, new study reveals
The economic impact of Paris 2024 in the Île-de-France region between 2018 and 2034 is estimated at between €6.7 billion and €11.1 billion over the 17-year period, namely an intermediate scenario projecting a “net injection” of €8.9 billion. The figures were revealed in a new independent study from the Centre ...
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News briefsParis 2024 branded products now available on Tmall
Alibaba has announced that fans in China can now access official Paris 2024 branded products on Tmall’s Olympic Store. Fans can purchase a range of licensed merchandise, including toys of the Phryges, the official mascots of the upcoming Games. Alibaba is a worldwide Olympic Partner and the Tmall platform, part ...
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ArticleAlipay+ launches football carnival across Asia for Uefa Euro 2024 celebration
Alipay+, the mobile payment and digitalization technology arm of Ant International, is set to kick off an offline football carnival spanning Asia, aligning with Ant International’s global campaign for Uefa Euro 2024. Commencing on April 26 and spanning two months across four major Asian cities, the festivities aim to captivate ...
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ArticleEsports World Cup with record purse of $60 million
Are you sleeping on e-sports? In an unprecedented move signaling a monumental leap for competitive gaming, the Esports World Cup Foundation (EWCF) has unveiled plans for the inaugural Esports World Cup (EWC) with a staggering prize pool exceeding $60 million. This historic announcement sets a new benchmark ...
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ArticleFinland’s Luhta reveals Olympic Collection from Rukka
Luhta Sportswear Company has been outfitting the Finnish Olympic team since 2017. As the Paris Olympics loom in July, the Finnish contingent will don the attire crafted by Rukka, the company’s specialized brand in technical and sports-specific apparel, footwear, and accessories. The team will sport Rukka garments during travel, at ...
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News briefsUK Athletics, London Marathon Events and Great Run Co. launch joint venture
UK Athletics, London Marathon Events and The Great Run Company have announced the creation of Athletic Ventures, a new joint venture that is set “to transform the future and growth of athletics in the UK and to deliver major athletics events.” Athletic Ventures is launching ahead of this year’s London ...
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ArticleMore trouble with uniforms for Nike
Nike’s troubles with uniforms extend beyond Major League Baseball and Euro 2024. According to Reuters, a number of American women who will be competing in track and field at the Paris Olympics have complained that their Nike-designed kit is scanty. Steeplechaser Colleen Quigley has told Reuters that “they are absolutely ...
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News briefsLocal revenues up at this season’s Spain SailGP
According to Deloitte, as reported by Palco23, the “economic impact” of the most recent Spain Sail Grand Prix – event five of 13 in SailGP’s fourth season, held in Cádiz on Oct. 14–15 of last year – was 77 percent greater than the previous one. The catamaran race generated €93.7 ...
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News briefsNew global partnership in running business conferences
European Athletics, Running Industry Alliance (RIA) and Running USA have announced a new partnership aimed at enhancing the global running industry’s business landscape. As part of this strategic alliance, the three running business conferences that each organization stages annually or biennially will support each other in terms of content, cross-promotion, ...
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News briefsEnd of an era: World Athletics pays track&field gold medalists at 2024 Olympics
In a historic move, World Athletics has announced plans to award prize money to gold medalists in track and field events at the upcoming 2024 Olympics in Paris, marking a significant departure from traditional Olympic practices. A total of $2.4 million has been allocated for prize money at the 2024 ...
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Article“Biggest marketing investment ever”: Puma launches brand campaign
Puma wants to revitalize its brand identity to focus on “athletic excellence.” This is how.
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News briefsIOC announces Looney Tunes licensing deal
The International Olympic Committee (IOC) has announced a global licensing agreement with Warner Bros. Discovery Global Consumer Products (WBDGCP) that will see Looney Tunes characters featured in a collection of official Olympic-licensed products. Well-known characters like Tweety, Bugs Bunny, Lola Bunny, Daffy Duck and Wile E. Coyote will now feature ...
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News briefsAliExpress first exclusive e-commerce partner of UEFA Euro 2024
AliExpress, the business-to-consumer online marketplace launched in 2010 by Alibaba International Digital Commerce Group, has become the first e-commerce platform as an exclusive official global sponsor of UEFA Euro 2024 in Germany. The marketplace said it invests millions of Euros in discounts, deals, and engagement during the championships. It will ...
