All Football articles – Page 11
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News briefs
According to a top Chinese football official, Lv Feng, China’s...
According to a top Chinese football official, Lv Feng, China’s Super League, the country’s highest tier in professional football, is in discussion with Nike for a 10-year sponsorship deal worth $200 million. The organization has already agreed to an initial endorsement worth $15 million for 2009, which will provide all ...
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Adidas has replaced Nike as sponsor of the Russian Football...
Adidas has replaced Nike as sponsor of the Russian Football Union through 2018, outfitting all teams in the organization including the country’s Olympic football team. The new uniforms made their debut in Moscow on Sept. 10, when the Russian National Team played Wales in a World Cup 2010 qualifying match. ...
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Adidas has kicked off a summer-long football campaign around a...
Adidas has kicked off a summer-long football campaign around a film project called "Dream Big," whose tagline takes the place of the previous "Impossible is Nothing" campaign. In it, famous football players including David Beckham, Kaká and Lionel Messi go to Andorra, San Marino and the Isles of Scilly off ...
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Adidas has extended its sponsorship of the Hellenic Football Federation...
Adidas has extended its sponsorship of the Hellenic Football Federation (HFF) until Dec. 31, 2012. It began sponsoring the HFF in 2004, when Greece won the European Championships. Significantly, Greece qualified on Oct. 17 for the UEFA Euro 2008, which Adidas sponsors by supplying the official match ball and equipment. ...
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Adidas is using David Beckham, the star footballer who is...
Adidas is using David Beckham, the star footballer who is leaving Real Madrid for the Los Angeles Galaxy football team, to launch its largest marketing campaign ever in the USA, centered on the charismatic British player. Adidas already claims the leadership in the U.S. football market, which said to be ...
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Article
Adidas Eyes New Record In Football Sales
Adidas is confident that the European football championships, to be held in Austria and Switzerland in 2008, will help the brand to surpass the record level of €1.2 billion it attained in football products in 2006 thanks to the World Cup, said Herbert Hainer, Adidas’ chief executive. At a series ...
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A sponsoring agreement has been struck between Manchester City Football...
A sponsoring agreement has been struck between Manchester City Football Club and Focus Group, which represents several important foreign brands in the UK. Starting next season, Manchester City players will be wearing travel wear from Sergio Tacchini and sportswear from Marc Ecko. The deal also covers the team’s kit, and ...
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Article
Adidas Refuses To Enter A Bidding Match With Nike For German Football
Confirming a statement made by Herbert Hainer, the company’s chief executive, to a German newspaper, Süddeutsche Zeitung, a spokesman for Adidas says that the Three Stripes will not engage in a bidding war with Nike to retain the sponsoring rights to the German national football team. Nike has reportedly offered ...
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News briefs
Adidas has taken over the sponsorship of the Mexican Football...
Adidas has taken over the sponsorship of the Mexican Football Federation (FMF) from Nike, through an agreement that has the Three Stripes outfitting all of the league’s teams from next Jan. 10 through 2014. Adidas officials declined to specify the price being paid for this coveted sports property.
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News briefs
Adidas has launched a new football boot called the DB...
Adidas has launched a new football boot called the DB Warrior, named after David Beckham. The England and Real Madrid captain is believed to have already started wearing the synthetic boot. According to the British press, Beckham stopped wearing his previous Adidas shoes, made of kangaroo leather, after receiving a ...
