All Football articles – Page 10
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News briefs
Adidas has launched an online gaming platform starring footballer Lionel...
Adidas has launched an online gaming platform starring footballer Lionel Messi in connection with the upcoming World Cup in Brazil. The new “Fast or Fail” game, which also offers players a chance to win a trip to Brazil, can be accessed on mobiles or desktops at www.adidas.com/fastorfail and is further ...
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Article
Adidas puts big money into Italian football
Adidas' only major football property in Italy was the AC Milan team, but the Big a and the Swoosh will each sponsor two important Italian football teams over the next few years. Without commenting on its financial arrangements, Adidas confirms that it will replace Nike as the new technical sponsor ...
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News briefs
Adidas has extended its sponsorship of the Chelsea football club...
Adidas has extended its sponsorship of the Chelsea football club for the next ten year under a deal that is said to be worth £300 million (€350m-$455m). The Three Stripes have clothed the English team since 2006. The new contract is due to expire in 2023.
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Article
Adidas eyes €2 billion in football in 2014
Adidas told journalists converging on its head office Tuesday that it expects to achieve record sales of €2 billion in football in 2014. This compares with sales of more than €1.5 billion during the World Cup year of 2010 and a little over €1.7 billion in 2012, when Adidas benefited ...
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News briefs
A global football survey conducted by Kantar, the market research...
A global football survey conducted by Kantar, the market research agency, found that Manchester United is the most popular football club in the world, pulling in 659 million fans. This despite the fact that the team didn't win the big competition this year, losing the Premiership to its cross-town rivals, ...
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News briefs
Adidas is taking over the sponsorship of the Bolton football...
Adidas is taking over the sponsorship of the Bolton football club in England from Reebok, putting an end to a 22-year relationship. However, Reebok will retain the naming rights on the stadium of the city, where it used to have its European headquarters. Adidas had previously done the same with ...
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News briefs
Adidas and UEFA, the European football organization, announced that they...
Adidas and UEFA, the European football organization, announced that they extended their long-term partnership until 2018 for the UEFA Champions League, the UEFA Europa League, the UEFA Super Cup and the UEFA Women's Champions League. Adidas will continue to supply the match balls for the Champions League and the Europa ...
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News briefs
Adidas has unveiled an “intelligent” football boot, the Adizero F50....
Adidas has unveiled an “intelligent” football boot, the Adizero F50. Described as the fastest boot ever developed by the brand and as the ultimate digital training tool, it houses a Micoach Speed_Cell in the outsole that captures movements and measures key performance data such as actual, average and maximum speed, ...
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Short stops
Adidas extends its sponsorship of the Spanish Football Federation until...
Adidas extends its sponsorship of the Spanish Football Federation until the end of 2018
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Article
Adidas Still Touts The Lead In Football
Sulking French football players have not prevented Adidas from surpassing its earlier sales target for football products, which are now expected to reach more than €1.5 billion for the year, compared with an earlier forecast of over €1.3 billion. This was the record achieved by the company in 2008, when ...
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News briefs
A criminal fraud trial involving the football club of Paris...
A criminal fraud trial involving the football club of Paris Saint-Germain and Nike France started in a Paris court last week. It is alleged that the team made some player transfers between 2000 and 2005 and structured its sponsorship deal with Nike for the purpose of withholding social charges that ...
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News briefs
Adidas is helping Zinédine Zidane, the former French football celebrity,...
Adidas is helping Zinédine Zidane, the former French football celebrity, to implement a €4 million project to set up a training center near the town of Aix-en-Provence, together with his brothers and a friend in Marseille. The new center, which was originally meant to be located in a modest suburb ...
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News briefs
Adidas intends to expand its leadership in the football market...
Adidas intends to expand its leadership in the football market through its activities with the 2010 Fifa World Cup. It will be supplying the official ball of the tournament, as well as equipping the officials, referees, volunteers and ball kids. The host team, South Africa, will wear Adidas kits. The ...
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News briefs
According to a top Chinese football official, Lv Feng, China’s...
According to a top Chinese football official, Lv Feng, China’s Super League, the country’s highest tier in professional football, is in discussion with Nike for a 10-year sponsorship deal worth $200 million. The organization has already agreed to an initial endorsement worth $15 million for 2009, which will provide all ...
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News briefs
Adidas has replaced Nike as sponsor of the Russian Football...
Adidas has replaced Nike as sponsor of the Russian Football Union through 2018, outfitting all teams in the organization including the country’s Olympic football team. The new uniforms made their debut in Moscow on Sept. 10, when the Russian National Team played Wales in a World Cup 2010 qualifying match. ...
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News briefs
Adidas has kicked off a summer-long football campaign around a...
Adidas has kicked off a summer-long football campaign around a film project called "Dream Big," whose tagline takes the place of the previous "Impossible is Nothing" campaign. In it, famous football players including David Beckham, Kaká and Lionel Messi go to Andorra, San Marino and the Isles of Scilly off ...
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News briefs
Adidas has extended its sponsorship of the Hellenic Football Federation...
Adidas has extended its sponsorship of the Hellenic Football Federation (HFF) until Dec. 31, 2012. It began sponsoring the HFF in 2004, when Greece won the European Championships. Significantly, Greece qualified on Oct. 17 for the UEFA Euro 2008, which Adidas sponsors by supplying the official match ball and equipment. ...
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News briefs
Adidas is using David Beckham, the star footballer who is...
Adidas is using David Beckham, the star footballer who is leaving Real Madrid for the Los Angeles Galaxy football team, to launch its largest marketing campaign ever in the USA, centered on the charismatic British player. Adidas already claims the leadership in the U.S. football market, which said to be ...
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News briefs
A sponsoring agreement has been struck between Manchester City Football...
A sponsoring agreement has been struck between Manchester City Football Club and Focus Group, which represents several important foreign brands in the UK. Starting next season, Manchester City players will be wearing travel wear from Sergio Tacchini and sportswear from Marc Ecko. The deal also covers the team’s kit, and ...
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Article
Adidas Eyes New Record In Football Sales
Adidas is confident that the European football championships, to be held in Austria and Switzerland in 2008, will help the brand to surpass the record level of €1.2 billion it attained in football products in 2006 thanks to the World Cup, said Herbert Hainer, Adidas’ chief executive. At a series ...
