All Football articles – Page 10
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News briefs
According to recent data by Sports Marketing Surveys (SMS), football...
According to recent data by Sports Marketing Surveys (SMS), football participation in the U.K. peaks in popularity among 6-13s, with more than a third playing. From this point the percentage of participants drops steadily to 13 percent at age 18. It holds steady between 25 and 44, and finally falls ...
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Article
Adidas projects buoyant football sales
Instead of the usual glitz and football stars on a podium, the Adidas ball for the group stages of the European championship finals in 2016 was unveiled by Zinedine Zidane on his Instagram account earlier this month. The blue, white and red color design of the Beau Jeu is reminiscent ...
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Article
Adidas leads research project on recyclable football products
The Adidas Group is leading a three-year research project, Sport Infinity, to make sporting goods that can be repeatedly recycled, without any chemical adhesives or waste. Using an inexaustible super-material, they could be entirely broken down and remolded into new performance products. The project focuses on plastic-based football products, starting with ...
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Article
Adidas reports record sales in football
Adidas announced that it would “definitely achieve” its €2 billion sales target for football products in 2014, after assessing data in the run-up to and after the first 12 days of the 2014 Fifa World Cup in Brazil. The company has been gradually building demand for its shirts, boots and balls ...
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Short stops
Adidas is replacing Legea as sponsor of the national football...
Adidas is replacing Legea as sponsor of the national football team of Bosnia-Herzegovina
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Short stops
Adidas is ending its sponsorship of the Stocke City football...
Adidas is ending its sponsorship of the Stocke City football team in England
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Article
Adidas and Nike launch new football boots
Adidas and Nike have both launched new and innovative football boots based in the run-up to the Fifa World Cup in Brazil. Both products are based on the new knitting technology that they have already applied to their lines of running shoes, raising a dispute between them about intellectual property ...
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News briefs
Adidas has launched an online gaming platform starring footballer Lionel...
Adidas has launched an online gaming platform starring footballer Lionel Messi in connection with the upcoming World Cup in Brazil. The new “Fast or Fail” game, which also offers players a chance to win a trip to Brazil, can be accessed on mobiles or desktops at www.adidas.com/fastorfail and is further ...
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Article
Adidas puts big money into Italian football
Adidas' only major football property in Italy was the AC Milan team, but the Big a and the Swoosh will each sponsor two important Italian football teams over the next few years. Without commenting on its financial arrangements, Adidas confirms that it will replace Nike as the new technical sponsor ...
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News briefs
Adidas has extended its sponsorship of the Chelsea football club...
Adidas has extended its sponsorship of the Chelsea football club for the next ten year under a deal that is said to be worth £300 million (€350m-$455m). The Three Stripes have clothed the English team since 2006. The new contract is due to expire in 2023.
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Article
Adidas eyes €2 billion in football in 2014
Adidas told journalists converging on its head office Tuesday that it expects to achieve record sales of €2 billion in football in 2014. This compares with sales of more than €1.5 billion during the World Cup year of 2010 and a little over €1.7 billion in 2012, when Adidas benefited ...
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News briefs
Adidas is taking over the sponsorship of the Bolton football...
Adidas is taking over the sponsorship of the Bolton football club in England from Reebok, putting an end to a 22-year relationship. However, Reebok will retain the naming rights on the stadium of the city, where it used to have its European headquarters. Adidas had previously done the same with ...
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News briefs
A global football survey conducted by Kantar, the market research...
A global football survey conducted by Kantar, the market research agency, found that Manchester United is the most popular football club in the world, pulling in 659 million fans. This despite the fact that the team didn't win the big competition this year, losing the Premiership to its cross-town rivals, ...
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News briefs
Adidas and UEFA, the European football organization, announced that they...
Adidas and UEFA, the European football organization, announced that they extended their long-term partnership until 2018 for the UEFA Champions League, the UEFA Europa League, the UEFA Super Cup and the UEFA Women's Champions League. Adidas will continue to supply the match balls for the Champions League and the Europa ...
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News briefs
Adidas has unveiled an “intelligent” football boot, the Adizero F50....
Adidas has unveiled an “intelligent” football boot, the Adizero F50. Described as the fastest boot ever developed by the brand and as the ultimate digital training tool, it houses a Micoach Speed_Cell in the outsole that captures movements and measures key performance data such as actual, average and maximum speed, ...
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Short stops
Adidas extends its sponsorship of the Spanish Football Federation until...
Adidas extends its sponsorship of the Spanish Football Federation until the end of 2018
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Article
Adidas Still Touts The Lead In Football
Sulking French football players have not prevented Adidas from surpassing its earlier sales target for football products, which are now expected to reach more than €1.5 billion for the year, compared with an earlier forecast of over €1.3 billion. This was the record achieved by the company in 2008, when ...
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News briefs
A criminal fraud trial involving the football club of Paris...
A criminal fraud trial involving the football club of Paris Saint-Germain and Nike France started in a Paris court last week. It is alleged that the team made some player transfers between 2000 and 2005 and structured its sponsorship deal with Nike for the purpose of withholding social charges that ...
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News briefs
Adidas is helping Zinédine Zidane, the former French football celebrity,...
Adidas is helping Zinédine Zidane, the former French football celebrity, to implement a €4 million project to set up a training center near the town of Aix-en-Provence, together with his brothers and a friend in Marseille. The new center, which was originally meant to be located in a modest suburb ...
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News briefs
Adidas intends to expand its leadership in the football market...
Adidas intends to expand its leadership in the football market through its activities with the 2010 Fifa World Cup. It will be supplying the official ball of the tournament, as well as equipping the officials, referees, volunteers and ball kids. The host team, South Africa, will wear Adidas kits. The ...
